AI Landing Pages: Copy Templates That Convert

HERO BLOCK TEMPLATE
---
Headline: [Outcome] for [Target Client] — Without [Pain Point]
Subhead:  [Service description] that [primary benefit] in [timeframe].
          Trusted by [number] [client type] since [year].

Primary CTA:  [Action Verb] + [Outcome] → "Get Your AI Automation Audit"
Secondary CTA: "See How It Works" (scrolls to solution block)

Hero Visual: Product screenshot, dashboard mockup, or short demo loop
---

EXAMPLE (AI Automation Agency):
Headline: "AI Workflows That Save 20+ Hours Per Week — Built in 14 Days"
Subhead:  "Custom automation systems for service businesses that eliminate
           manual data entry, client onboarding, and report generation.
           Trusted by 40+ agencies since 2024."

Primary CTA:  "Book Your Free Automation Audit"
Secondary CTA: "Watch a 2-Minute Demo"

PAIN AGITATION BLOCK TEMPLATE
---
Section Headline: "Sound Familiar?"

Pain Point 1: "You spend [X hours/week] manually [task] when AI could
               handle it in [fraction of time]."

Pain Point 2: "Your team wastes [resource] on [repetitive process]
               instead of [high-value activity]."

Pain Point 3: "You've tried [common failed solution] but it [specific
               shortcoming — too complex, too expensive, broke after setup]."

Pain Point 4: "Every week you delay costs you [quantified loss — hours,
               revenue, opportunities]."

Transition:   "There's a better way. And it doesn't require a
               6-month IT project or a $50K software budget."
---

EXAMPLE:
Pain 1: "You spend 12+ hours per week manually entering client data
         across 4 different platforms."
Pain 2: "Your operations team wastes $3,200/month on tasks that a
         properly configured AI workflow handles in seconds."
Pain 3: "You tried Zapier, but the automations broke every time a
         client's form changed — and nobody knew until reports failed."
Pain 4: "Every week without automation costs you 2-3 proposals you
         didn't have time to send."

SUBHEAD TEMPLATE
---
Pattern: [Service mechanism] + [for whom] + [credibility signal]

Example pairing:
  Headline: "20+ Hours Saved Per Week in 14 Days — Guaranteed"
  Subhead:  "Custom AI workflow automation for marketing agencies and
             service businesses. Built by certified AI engineers.
             Live in your stack within two weeks."

Rules:
- Subhead should be 20-35 words
- Include one credibility signal (years, certifications, client count)
- Name the target client explicitly
- Reference the delivery mechanism or timeframe

BENEFIT BLOCK COPY FORMULA
---
Icon:      [Relevant visual — clock, dollar, chart, rocket, shield, star]
Title:     [Outcome in 3-5 words]
One-liner: "[Specific metric or result in quotes]"
Body:      [2-3 sentences explaining HOW the benefit is delivered,
            using concrete numbers and the client's language]

Rules:
- Lead with outcomes, not features
- Include at least one number per benefit
- Use "you" and "your" — never "we" or "our" in benefit copy
- Each benefit should be independently compelling
- Avoid jargon: "AI workflow" > "neural network orchestration layer"

FEATURE GRID TEMPLATE (2-column, 6-8 items)
---
Section Header: "What's Included"

Feature 1: CRM Integration     → Connects to HubSpot, Salesforce, Pipedrive
Feature 2: Email Automation     → Triggered sequences based on client actions
Feature 3: Report Generation    → Weekly/monthly reports built automatically
Feature 4: Data Sync            → Real-time sync across all your platforms
Feature 5: Client Portal        → Branded dashboard for client visibility
Feature 6: Slack Notifications  → Real-time alerts for key workflow events
Feature 7: Custom Triggers      → If-this-then-that logic for your processes
Feature 8: 90-Day Support       → Post-launch optimization and bug fixes

Format per item:
  [Feature Name]  →  [One-line description of what it does for the client]

TESTIMONIAL DISPLAY RULES
---
1. Lead with the most specific number or metric
2. Include full name, title, and company (with permission)
3. Keep each testimonial under 60 words for landing pages
4. Place 2-3 testimonials above the pricing section
5. Add 1 testimonial near the final CTA
6. Use headshot photos when available (increases trust 35%)
7. Highlight the key phrase in bold or larger text
8. Never edit the client's words — ask for a revision instead

ANCHOR-HIGH PRICING TEMPLATE
---
Lead with the highest tier, then reveal the affordable option.

Copy pattern:
  "Enterprises pay $25,000+ for custom AI automation platforms.
   Small agencies don't need enterprise budgets to get enterprise results.

   Our [Service Package] delivers the same outcome — [specific result] —
   for a one-time investment of $3,000. That's less than the cost of one
   month of the manual work it replaces."

Structure:
  1. Anchor: State what enterprises or competitors charge ($15K-$50K)
  2. Bridge: Explain why your client doesn't need that
  3. Reveal: Show your price with value framing
  4. ROI math: Compare price to cost of the problem

Best for: Solo operators competing against enterprise solutions

VALUE-STACK PRICING TEMPLATE
---
List each deliverable with its standalone value, then show the package price.

Copy pattern:
  "Here's everything included in your AI Automation Package:

   ✓ Workflow audit + strategy document     (Value: $800)
   ✓ 3 custom AI workflows built + tested   (Value: $2,400)
   ✓ CRM + email + Slack integration        (Value: $600)
   ✓ Custom reporting dashboard             (Value: $500)
   ✓ Team training session (recorded)       (Value: $400)
   ✓ 60-day post-launch support             (Value: $1,200)
   ——————————————————————————————
   Total standalone value:                   $5,900

   Your investment: $3,000"

Best for: Clients who need to justify the purchase to stakeholders
Key rule: Individual values must be credible — don't inflate

CTA A/B TEST PLAN TEMPLATE
---
Test Duration:    14 days minimum (or 200+ visitors per variation)
Traffic Split:    50/50 between control and challenger
Primary Metric:   Click-through rate (CTR)
Secondary Metric: Form completion rate

ROUND 1: Strategy Test (Week 1-2)
  Control:    "Book My Strategy Call" (Action-Oriented)
  Challenger: "See How Much I'll Save" (Outcome-Focused)
  → Winner advances

ROUND 2: Specificity Test (Week 3-4)
  Control:    Round 1 winner
  Challenger: Add specificity ("Book My Free 15-Min Strategy Call")
  → Winner advances

ROUND 3: Urgency Test (Week 5-6)
  Control:    Round 2 winner
  Challenger: Add urgency ("Book My Strategy Call — 4 Spots Left")
  → Winner becomes permanent

RULES:
- Test one element at a time
- Minimum 95% statistical confidence before declaring winner
- Document every test result for future reference
- Run tests on weekdays only (B2B traffic pattern)

URGENCY ELEMENT TEMPLATES
---
Capacity-Based (most credible for service businesses):
  "We take on [X] new clients per [month/quarter]."
  "Currently [X] of [Y] spots filled for [Month]."
  "[X] spots remaining at current pricing."

Time-Based:
  "Pricing increases [Date] — lock in current rates."
  "Book before [Day] to start this month."
  "Free audit offer expires [Date]."

Loss-Aversion:
  "Every week without automation costs ~$[X] in manual labor."
  "Your competitors adopted AI workflows [X] months ago."
  "The cost of waiting: [specific calculation]."

Social Momentum:
  "[X] businesses booked this week."
  "Joined by [recent client] on [date]."
  "[X] workflow audits completed this month."

RULES:
- Only use urgency that is TRUE — fake scarcity destroys trust
- Capacity limits are the most credible urgency for agencies
- Update numbers in real-time if possible
- Pair urgency with the primary CTA, not the secondary

AGENT CONTEXT BRIEF TEMPLATE
---
Paste this into Claude Opus 4.6, GPT-5.2, or Gemini 3.1 Pro:

"You are a conversion copywriter specializing in B2B service
landing pages. I need you to write landing page copy for an
AI automation agency using the 9-block framework below.

SERVICE DETAILS:
- Service name: [Your Service Name]
- Target client: [Industry + company size + role]
- Core outcome: [The #1 result clients get]
- Pricing: [Tier 1: $X] [Tier 2: $X] [Tier 3: $X]
- Delivery timeline: [How long to go live]
- Unique differentiator: [What makes you different]
- Social proof: [Any testimonials, metrics, client count]

9-BLOCK FRAMEWORK:
1. Hero: Headline + subhead + CTA
2. Pain: 4 pain points the target client experiences
3. Solution: Positioning statement bridging pain to service
4. Benefits: 6 outcome-focused benefit blocks
5. Social proof: Testimonial display (use provided proof)
6. Pricing: Good-Better-Best with deliverables per tier
7. FAQ: 5-7 objection-handling questions and answers
8. Final CTA: Restated headline + urgency + dual CTAs
9. Trust footer: Guarantee + credentials + contact

RULES:
- Write in second person ('you' / 'your')
- Lead every benefit with an outcome, not a feature
- Include specific numbers wherever possible
- Keep sentences under 20 words for scanning
- Each section should work independently if read alone
- No jargon — write at an 8th grade reading level
- Total length: 1,500-2,500 words"

SECTION REFINEMENT PROMPTS
---
Headlines (run 3x, pick the best):
  "Generate 5 headline variations for this landing page using
   the following formulas: Outcome + Timeframe, Eliminate Pain,
   and Contrast Frame. Target client: [role at company type]."

Pain Block:
  "Rewrite the pain section. Each pain point must reference a
   specific daily task, include a time or cost figure, and end
   with an emotional hook. The reader should think 'that's
   exactly my situation.'"

Benefits:
  "Rewrite each benefit to lead with the metric, followed by
   how it's achieved. Format: Bold one-liner result, then 2
   sentences of supporting detail. No feature-first language."

Pricing:
  "Write the pricing section using the Good-Better-Best framework.
   The middle tier should feel like the obvious choice. Include
   a 'Best for' line under each tier. Add a value-stack breakdown
   under the premium tier."

FAQ:
  "Write 7 FAQ items. Each question should represent a real buying
   objection. Answers should be 2-3 sentences, specific, and end
   with a reassurance statement. Never start an answer with 'Yes'
   or 'No' — lead with context."

CONVERSION AUDIT PROMPT
---
"Audit this landing page copy for conversion effectiveness.
 Check each item and provide specific fixes:

 □ Headline: Does it promise a specific outcome in under 10 words?
 □ Pain block: Does each point reference a daily task with a number?
 □ Solution: Is there a clear bridge from pain to service?
 □ Benefits: Does each one lead with an outcome, not a feature?
 □ Social proof: Are testimonials under 60 words with metrics?
 □ Pricing: Is the middle tier clearly the best value?
 □ FAQ: Does each answer handle a genuine buying objection?
 □ CTA: Does button copy describe the outcome, not the action?
 □ Urgency: Is there a credible reason to act now?
 □ Scanning: Can someone get the full value prop by reading
   only headlines, bold text, and CTAs?

 For each failed item, rewrite the copy to pass."

LANDING PAGE → EMAIL NURTURE HANDOFF SEQUENCE
---
Trigger: Visitor submits form OR downloads lead magnet from exit popup

Email 1 (Immediate): Deliver the promised resource + introduce yourself
Email 2 (Day 2):     Expand on one pain point from the landing page
Email 3 (Day 4):     Share a case study matching the visitor's segment
Email 4 (Day 7):     Address the #1 objection for your price point
Email 5 (Day 10):    Direct CTA to book a call or purchase

Tag structure:
  source: [landing-page-slug]
  interest: [service-tier: starter|growth|premium]
  action: [form-submit|lead-magnet-download|demo-request]

→ Full email nurture templates in the next guide