Facebook Ads Benchmarks 2026: CPC, CPM, CTR by Industry
Facebook ads benchmarks 2026: median CPC, CTR, CPM and cost per lead by industry, from WordStream, Triple Whale and Meta data, every figure sourced.
Median CPC, traffic campaigns (WordStream/LocaliQ 2026)
Median cost per lead (WordStream/LocaliQ 2026)
Median ecommerce CPM (Triple Whale)
Meta average price per ad, Q2 2026, year on year
Key Takeaways
What does Facebook advertising cost in 2026? It depends on the objective, the industry and whose customers you ask. There is no official Meta benchmark, and many widely shared "average CPC" figures are years out of date or have no source.
This page collects the benchmarks that are published with a method: WordStream and LocaliQ's US campaign data, Triple Whale's ecommerce data, Skai's and Tinuiti's cost trends, and Meta's own quarterly figures. Every row names its source and period. Figures were last checked on September 22, 2026. For help applying them to your account, see our paid media work.
How to read this page: "Benchmark (platform data)" comes from one company's own customer or platform data, mostly medians (Skai and Tinuiti figures are aggregate year-on-year changes and shares), "Official (company-reported)" comes from Meta's results, earnings calls or announcements, and "Vendor claim" is Meta describing its own products. Every source is listed once in the Sources section at the end.
Headline Facebook Ads Benchmarks
There is no single "average" Facebook CPC. Every benchmark comes from one company's own customers, and the answer depends on the campaign objective. In WordStream and LocaliQ's 2026 data for US campaigns, the median cost per click was $0.60 for traffic campaigns and $1.80 for lead campaigns. Triple Whale's data for more than 40,000 ecommerce brands puts the median CPM at $15.06 and the median cost per acquisition (CPA) at $38.99.
All of these figures are medians from each company's own sample, so they are useful for comparison, not as a target for any single account.
| Figure | What it measures | Source |
|---|---|---|
| $0.60 | Median cost per click, US Facebook traffic campaigns, all industries ($0.70 in the 2025 edition) | WordStream/LocaliQ, Sep 14, 2026Benchmark (platform data) |
| 1.93% | Median click-through rate, US Facebook traffic campaigns, all industries (1.71% in the 2025 edition) | WordStream/LocaliQ, Sep 14, 2026Benchmark (platform data) |
| $1.80 | Median cost per click, US Facebook lead campaigns, all industries ($1.92 in the 2025 edition) | WordStream/LocaliQ, Sep 14, 2026Benchmark (platform data) |
| 2.70% | Median click-through rate, US Facebook lead campaigns, all industries (2.59% in the 2025 edition) | WordStream/LocaliQ, Sep 14, 2026Benchmark (platform data) |
| 8.54% | Median conversion rate, US Facebook lead campaigns, all industries (7.72% in the 2025 edition) | WordStream/LocaliQ, Sep 14, 2026Benchmark (platform data) |
| $27.39 | Median cost per lead, US Facebook lead campaigns, all industries ($27.66 in the 2025 edition) | WordStream/LocaliQ, Sep 14, 2026Benchmark (platform data) |
| $15.06 | Median CPM on Meta ads (Facebook and Instagram) for ecommerce brands using Triple Whale, up 13.2% on a year earlier | Triple Whale, Aug 18, 2026Benchmark (platform data) |
| 2.39% | Median click-through rate on Meta ads for ecommerce brands using Triple Whale (2.06% a year earlier) | Triple Whale, Aug 18, 2026Benchmark (platform data) |
| 1.53% | Median conversion rate (share of ad clicks that convert) on Meta ads for ecommerce brands using Triple Whale (1.60% a year earlier) | Triple Whale, Aug 18, 2026Benchmark (platform data) |
| $38.99 | Median cost per acquisition (CPA) on Meta ads for ecommerce brands using Triple Whale, up 3.1% on a year earlier | Triple Whale, Aug 18, 2026Benchmark (platform data) |
| 1.88 | Median return on ad spend on Meta ads for ecommerce brands using Triple Whale (1.86 a year earlier) | Triple Whale, Aug 18, 2026Benchmark (platform data) |
| $73.36 | Median order value of Meta-driven orders for ecommerce brands using Triple Whale | Triple Whale, Aug 18, 2026Benchmark (platform data) |
| 66.9% | Share of total ad budget that ecommerce brands using Triple Whale put on Meta | Triple Whale, Aug 18, 2026Benchmark (platform data) |
Traffic Campaigns by Industry
For traffic campaigns, WordStream and LocaliQ's median cost per click ranges from $0.34 in Arts and Entertainment to $0.86 in Finance and Insurance. Beauty, Arts and Entertainment, and Restaurants and Food have the highest click-through rates, at around 2.7%.
| Figure | What it measures | Source |
|---|---|---|
| $0.51 | Animals & Pets: median cost per click, US Facebook traffic campaigns (CTR 1.85%) | WordStream/LocaliQ, Sep 14, 2026Benchmark (platform data) |
| $0.71 | Apparel / Fashion & Jewelry: median cost per click, US Facebook traffic campaigns (CTR 1.51%) | WordStream/LocaliQ, Sep 14, 2026Benchmark (platform data) |
| $0.34 | Arts & Entertainment: median cost per click, US Facebook traffic campaigns (CTR 2.71%) | WordStream/LocaliQ, Sep 14, 2026Benchmark (platform data) |
| $0.69 | Attorneys & Legal Services: median cost per click, US Facebook traffic campaigns (CTR 1.77%) | WordStream/LocaliQ, Sep 14, 2026Benchmark (platform data) |
| $0.70 | Automotive — For Sale: median cost per click, US Facebook traffic campaigns (CTR 1.47%) | WordStream/LocaliQ, Sep 14, 2026Benchmark (platform data) |
| $0.74 | Automotive — Repair, Service & Parts: median cost per click, US Facebook traffic campaigns (CTR 1.51%) | WordStream/LocaliQ, Sep 14, 2026Benchmark (platform data) |
| $0.50 | Beauty & Personal Care: median cost per click, US Facebook traffic campaigns (CTR 2.73%) | WordStream/LocaliQ, Sep 14, 2026Benchmark (platform data) |
| $0.70 | Business Services: median cost per click, US Facebook traffic campaigns (CTR 1.64%) | WordStream/LocaliQ, Sep 14, 2026Benchmark (platform data) |
| $0.61 | Dentists & Dental Services: median cost per click, US Facebook traffic campaigns (CTR 1.55%) | WordStream/LocaliQ, Sep 14, 2026Benchmark (platform data) |
| $0.70 | Education & Instruction: median cost per click, US Facebook traffic campaigns (CTR 1.50%) | WordStream/LocaliQ, Sep 14, 2026Benchmark (platform data) |
| $0.86 | Finance & Insurance: median cost per click, US Facebook traffic campaigns (CTR 1.46%) | WordStream/LocaliQ, Sep 14, 2026Benchmark (platform data) |
| $0.64 | Furniture: median cost per click, US Facebook traffic campaigns (CTR 1.90%) | WordStream/LocaliQ, Sep 14, 2026Benchmark (platform data) |
| $0.64 | Health & Fitness: median cost per click, US Facebook traffic campaigns (CTR 1.86%) | WordStream/LocaliQ, Sep 14, 2026Benchmark (platform data) |
| $0.63 | Home & Home Improvement: median cost per click, US Facebook traffic campaigns (CTR 1.76%) | WordStream/LocaliQ, Sep 14, 2026Benchmark (platform data) |
| $0.54 | Industrial & Commercial: median cost per click, US Facebook traffic campaigns (CTR 2.06%) | WordStream/LocaliQ, Sep 14, 2026Benchmark (platform data) |
| $0.67 | Personal Services: median cost per click, US Facebook traffic campaigns (CTR 1.93%) | WordStream/LocaliQ, Sep 14, 2026Benchmark (platform data) |
| $0.61 | Physicians & Surgeons: median cost per click, US Facebook traffic campaigns (CTR 1.90%) | WordStream/LocaliQ, Sep 14, 2026Benchmark (platform data) |
| $0.55 | Real Estate: median cost per click, US Facebook traffic campaigns (CTR 2.37%) | WordStream/LocaliQ, Sep 14, 2026Benchmark (platform data) |
| $0.45 | Restaurants & Food: median cost per click, US Facebook traffic campaigns (CTR 2.68%) | WordStream/LocaliQ, Sep 14, 2026Benchmark (platform data) |
| $0.59 | Shopping, Collectibles & Gifts: median cost per click, US Facebook traffic campaigns (CTR 1.88%) | WordStream/LocaliQ, Sep 14, 2026Benchmark (platform data) |
| $0.59 | Sports & Recreation: median cost per click, US Facebook traffic campaigns (CTR 1.77%) | WordStream/LocaliQ, Sep 14, 2026Benchmark (platform data) |
| $0.42 | Travel: median cost per click, US Facebook traffic campaigns (CTR 2.28%) | WordStream/LocaliQ, Sep 14, 2026Benchmark (platform data) |
Lead Campaigns by Industry
Lead campaigns cost more per click but are the better guide to cost per lead. The median ranges from about $12 in Career and Employment to about $62 for dentists. These samples are small: the lead data covers 452 campaigns, and WordStream requires only four campaigns for an industry to be included, so treat single-industry figures as indicative.
| Figure | What it measures | Source |
|---|---|---|
| $14.59 | Arts & Entertainment: median cost per lead, US Facebook lead campaigns (CTR 3.34%, CPC $0.88, conversion rate 15.31%) | WordStream/LocaliQ, Sep 14, 2026Benchmark (platform data) |
| $35.52 | Automotive — For Sale: median cost per lead, US Facebook lead campaigns (CTR 2.29%, CPC $2.01, conversion rate 4.15%) | WordStream/LocaliQ, Sep 14, 2026Benchmark (platform data) |
| $50.91 | Beauty & Personal Care: median cost per lead, US Facebook lead campaigns (CTR 1.35%, CPC $2.97, conversion rate 5.63%) | WordStream/LocaliQ, Sep 14, 2026Benchmark (platform data) |
| $12.30 | Career & Employment: median cost per lead, US Facebook lead campaigns (CTR 3.52%, CPC $0.73, conversion rate 5.38%) | WordStream/LocaliQ, Sep 14, 2026Benchmark (platform data) |
| $61.56 | Dentists & Dental Services: median cost per lead, US Facebook lead campaigns (CTR 1.62%, CPC $5.70, conversion rate 6.07%) | WordStream/LocaliQ, Sep 14, 2026Benchmark (platform data) |
| $26.31 | Education & Instruction: median cost per lead, US Facebook lead campaigns (CTR 1.74%, CPC $1.72, conversion rate 15.87%) | WordStream/LocaliQ, Sep 14, 2026Benchmark (platform data) |
| $39.25 | Furniture: median cost per lead, US Facebook lead campaigns (CTR 3.78%, CPC $2.18, conversion rate 5.66%) | WordStream/LocaliQ, Sep 14, 2026Benchmark (platform data) |
| $27.11 | Health & Fitness: median cost per lead, US Facebook lead campaigns (CTR 3.09%, CPC $1.84, conversion rate 7.98%) | WordStream/LocaliQ, Sep 14, 2026Benchmark (platform data) |
| $42.95 | Home & Home Improvement: median cost per lead, US Facebook lead campaigns (CTR 2.14%, CPC $2.18, conversion rate 5.32%) | WordStream/LocaliQ, Sep 14, 2026Benchmark (platform data) |
| $35.87 | Industrial & Commercial: median cost per lead, US Facebook lead campaigns (CTR 2.57%, CPC $1.55, conversion rate 4.50%) | WordStream/LocaliQ, Sep 14, 2026Benchmark (platform data) |
| $38.09 | Personal Services: median cost per lead, US Facebook lead campaigns (CTR 2.24%, CPC $1.62, conversion rate 6.61%) | WordStream/LocaliQ, Sep 14, 2026Benchmark (platform data) |
| $32.14 | Physicians & Surgeons: median cost per lead, US Facebook lead campaigns (CTR 4.18%, CPC $1.68, conversion rate 6.41%) | WordStream/LocaliQ, Sep 14, 2026Benchmark (platform data) |
| $13.74 | Real Estate: median cost per lead, US Facebook lead campaigns (CTR 4.17%, CPC $1.27, conversion rate 9.95%) | WordStream/LocaliQ, Sep 14, 2026Benchmark (platform data) |
| $15.49 | Sports & Recreation: median cost per lead, US Facebook lead campaigns (CTR 3.16%, CPC $1.08, conversion rate 6.75%) | WordStream/LocaliQ, Sep 14, 2026Benchmark (platform data) |
Ecommerce Benchmarks by Category
For online shops, Triple Whale publishes Meta ads medians by product category, covering Facebook and Instagram together. Median CPM runs from $11.50 for Baby products to $21.80 for Health and Wellness, and median CPA from $26.80 for E-learning to $51.86 for Electronics and Medical Devices.
| Figure | What it measures | Source |
|---|---|---|
| $13.25 | Apparel & Accessories: median Meta ads CPM for ecommerce brands (CPA $36.98, CTR 2.44%, ROAS 2.24) | Triple Whale, Aug 18, 2026Benchmark (platform data) |
| $18.80 | Beauty: median Meta ads CPM for ecommerce brands (CPA $39.31, CTR 2.46%, ROAS 1.54) | Triple Whale, Aug 18, 2026Benchmark (platform data) |
| $14.67 | Home & Garden: median Meta ads CPM for ecommerce brands (CPA $47.93, CTR 2.38%, ROAS 2.25) | Triple Whale, Aug 18, 2026Benchmark (platform data) |
| $15.32 | Food & Beverage: median Meta ads CPM for ecommerce brands (CPA $38.57, CTR 1.98%, ROAS 1.61) | Triple Whale, Aug 18, 2026Benchmark (platform data) |
| $21.80 | Health & Wellness: median Meta ads CPM for ecommerce brands (CPA $40.53, CTR 3.02%, ROAS 1.44) | Triple Whale, Aug 18, 2026Benchmark (platform data) |
| $12.05 | Sports & Outdoors: median Meta ads CPM for ecommerce brands (CPA $44.53, CTR 2.01%, ROAS 2.35) | Triple Whale, Aug 18, 2026Benchmark (platform data) |
| $12.54 | Toys, Art, & Collectibles: median Meta ads CPM for ecommerce brands (CPA $34.85, CTR 2.35%, ROAS 1.95) | Triple Whale, Aug 18, 2026Benchmark (platform data) |
| $16.27 | Pets & Animals: median Meta ads CPM for ecommerce brands (CPA $38.51, CTR 2.37%, ROAS 1.60) | Triple Whale, Aug 18, 2026Benchmark (platform data) |
| $15.09 | Electronics: median Meta ads CPM for ecommerce brands (CPA $51.86, CTR 2.41%, ROAS 1.94) | Triple Whale, Aug 18, 2026Benchmark (platform data) |
| $13.25 | Lifestyle & Boutique: median Meta ads CPM for ecommerce brands (CPA $31.16, CTR 2.44%, ROAS 2.04) | Triple Whale, Aug 18, 2026Benchmark (platform data) |
| $11.50 | Baby: median Meta ads CPM for ecommerce brands (CPA $29.61, CTR 1.98%, ROAS 2.25) | Triple Whale, Aug 18, 2026Benchmark (platform data) |
| $14.05 | E-learning & Online Courses: median Meta ads CPM for ecommerce brands (CPA $26.80, CTR 2.74%, ROAS 1.19) | Triple Whale, Aug 18, 2026Benchmark (platform data) |
| $14.01 | Books & Music: median Meta ads CPM for ecommerce brands (CPA $30.69, CTR 2.62%, ROAS 1.65) | Triple Whale, Aug 18, 2026Benchmark (platform data) |
| $13.63 | Media & Publishing: median Meta ads CPM for ecommerce brands (CPA $36.60, CTR 2.48%, ROAS 1.13) | Triple Whale, Aug 18, 2026Benchmark (platform data) |
| $16.34 | Travel Accessories & Luggage: median Meta ads CPM for ecommerce brands (CPA $50.95, CTR 2.40%, ROAS 2.28) | Triple Whale, Aug 18, 2026Benchmark (platform data) |
| $18.32 | Medical Devices & Equipment: median Meta ads CPM for ecommerce brands (CPA $51.86, CTR 2.80%, ROAS 1.63) | Triple Whale, Aug 18, 2026Benchmark (platform data) |
| $13.33 | Business Supplies & Equipment: median Meta ads CPM for ecommerce brands (CPA $37.98, CTR 1.88%, ROAS 2.34) | Triple Whale, Aug 18, 2026Benchmark (platform data) |
What Meta Reports
Meta does not publish CPCs or industry benchmarks. Its quarterly results do show the overall direction: average price per ad rose 9% in 2025 and 12% in each of the first two quarters of 2026, while ad impressions grew between 12% and 19% year on year. Price per ad is a blended measure across all Meta apps and regions, so it does not translate directly into a CPC or CPM for any one advertiser.
For what the price trend means for planning, see our look at Meta ads after the second quarter.
| Figure | What it measures | Source |
|---|---|---|
| +12% | Growth in Meta's average price per ad, Q2 2026 (ad impressions +14%); price per ad is not a CPC or CPM | Meta, Jul 29, 2026Official (company-reported) |
| +12% | Growth in Meta's average price per ad, Q1 2026 (ad impressions +19%) | Meta, Apr 29, 2026Official (company-reported) |
| +9% | Growth in Meta's average price per ad, full year 2025 (ad impressions +12%) | Meta, Jan 28, 2026Official (company-reported) |
| $59.4 billion | Meta advertising revenue, Q2 2026, up 27% | Meta, Jul 29, 2026Official (company-reported) |
| $196.2 billion | Meta advertising revenue, full year 2025, up 22% | Meta, Jan 28, 2026Official (company-reported) |
| 3.60 billion | Daily active people across Meta's apps (Facebook, Instagram, WhatsApp, Messenger), average for June 2026 | Meta, Jul 29, 2026Official (company-reported) |
| 3 billion | Instagram monthly active users; milestone announced by Mark Zuckerberg in September 2025 and confirmed on Meta's Q3 2025 earnings call | Meta, Oct 29, 2025Official (company-reported) |
| 2 billion | Instagram daily active users, reported July 2026 | Meta, Jul 29, 2026Official (company-reported) |
| 500 million+ | Threads monthly active users, reported July 2026 | Meta, Jul 29, 2026Official (company-reported) |
| Apr 23, 2025 | Date Threads ads opened to all eligible advertisers worldwide | Meta for Business, Apr 23, 2025Official (company-reported) |
Advantage+ and AI: Meta's Own Claims
Meta's automated Advantage+ campaigns now carry a revenue run-rate of more than $75 billion a year. The performance figures below are Meta's own claims about its products, mostly without a published study basis, and are labelled that way. Meta publishes no independent verification of these figures, so test them in your own account.
| Figure | What it measures | Source |
|---|---|---|
| $75 billion+ | Annual revenue run-rate through Meta's automated Advantage+ ad solutions, July 2026 ($60 billion on the October 2025 call) | Meta, Jul 29, 2026Official (company-reported) |
| 14% lower | Cost per lead for advertisers using Advantage+ lead campaigns versus those not using it, per Meta's CFO | Meta, Oct 29, 2025Vendor claim |
| 20% lower | Average cost per result for businesses using Advantage+ sales campaigns, per Meta | Meta for Business, read Sep 22, 2026Vendor claim |
| $4.52 | Average return on ad spend Meta states for Advantage+ shopping campaigns ("22% higher returns") | Meta for Business, read Sep 22, 2026Vendor claim |
| 19% | Cost per action improvement Meta states from adding Advantage+ shopping campaigns, from A/B tests in Southeast Asia | Meta for Business, read Sep 22, 2026Vendor claim |
| +24% | Incremental conversions from Meta's latest attribution model versus its standard model, per Meta | Meta, Jan 28, 2026Vendor claim |
| +3.5% | Ad clicks on Facebook from Meta's GEM ads-ranking model and sequence learning, per Meta | Meta, Jan 28, 2026Vendor claim |
| $10 billion | Combined annual revenue run-rate of Meta's video-generation ad creative tools, Q4 2025 (reported January 2026) | Meta, Jan 28, 2026Official (company-reported) |
Cost Trends in 2026
Click costs have fallen while impression costs have risen. WordStream's median traffic CPC dropped from $0.70 to $0.60 between its 2025 and 2026 editions, and Skai measured paid-social CPC, across all social platforms, down 18% year on year in Q2 2026. Over broadly similar periods Triple Whale's ecommerce CPM rose 13% (August 2025 to July 2026) and Meta's own average price per ad rose 12% year on year (Q2 2026). The two WordStream editions use different samples (554 traffic campaigns in 2025, 1,377 in 2026), so treat that change as indicative.
| Figure | What it measures | Source |
|---|---|---|
| −18% | Year-on-year change in paid-social cost per click (all social platforms, not Meta alone) across advertisers on Skai's platform, Q2 2026 (CTR +33%) | Skai, Jul 28, 2026Benchmark (platform data) |
| +9% | Year-on-year change in paid-social CPM (all social platforms, not Meta alone) across advertisers on Skai's platform, Q2 2026 | Skai, Jul 28, 2026Benchmark (platform data) |
| +26% | Year-on-year change in paid-social spend (all social platforms, not Meta alone) across advertisers on Skai's platform, Q2 2026 (clicks +53%) | Skai, Jul 28, 2026Benchmark (platform data) |
| −22% | Year-on-year change in paid-social cost per click (all social platforms, not Meta alone) across advertisers on Skai's platform, Q1 2026 | Skai, Apr 28, 2026Benchmark (platform data) |
| 35% | Reels share of Instagram ad impressions among Tinuiti-managed advertisers, Q2 2026 | Tinuiti, Jul 2026Benchmark (platform data) |
| +17% | Year-on-year growth in US Instagram ad spend among Tinuiti advertisers, Q2 2026 (Facebook +7%) | Tinuiti, Jul 2026Benchmark (platform data) |
How to Use These Benchmarks
Match the benchmark to the campaign. Compare a lead campaign with WordStream's lead medians, an ecommerce account with Triple Whale's category medians, and neither with a single all-industry average. A result inside the published range is normal; one far outside it is worth investigating.
Treat vendor claims about automated campaigns as hypotheses to test in your own account, and judge them on cost per result and incremental conversions rather than platform-reported return on ad spend alone.
Widely Quoted Figures, Checked
Several Facebook ads statistics circulate without a source or are out of date. These are the ones we see most often, checked against current data.
| Often quoted as | What the source says |
|---|---|
| The average Facebook CPC is $1.72 | That figure is from WordStream's February 2017 all-industry benchmark, not current data. WordStream and LocaliQ's 2026 medians for US campaigns are $0.60 for traffic campaigns and $1.80 for lead campaigns. |
| Facebook CPCs rose 11% year on year | The published data points the other way for clicks: WordStream's median traffic CPC fell from $0.70 to $0.60, and Skai measured paid-social CPC (all social platforms) down 18% in Q2 2026. Impression costs did rise. |
| Instagram has about 2.35 billion users | Out of date. Meta announced 3 billion monthly Instagram users in September 2025 and repeated it on its October 2025 earnings call. |
| Threads ads launched in 2026 | Threads ads opened to all eligible advertisers worldwide on April 23, 2025. In late January 2026 Meta began a gradual rollout of Threads ads to users in all markets, and said it completed the expansion in Q2 2026. |
| Meta's price per ad is the same as CPM | No. Meta's average price per ad is a blended figure across all its apps, placements and regions. It shows direction, not what an individual advertiser pays. |
Benchmarks Are a Range, Not a Target
When you quote a Facebook ads benchmark, carry the source, objective and period with it: "the median CPC for US Facebook traffic campaigns was $0.60 (WordStream and LocaliQ, April 2025 to June 2026)" is checkable, while "the average Facebook CPC is $1" is not.
Use these figures to judge whether your own results are in a normal range, then optimise against your own cost per result.
Sources
Every figure on this page comes from one of the sources below.
- Meta PlatformsMeta Reports Fourth Quarter and Full Year 2025 ResultsJan 28, 2026
- Meta PlatformsMeta Reports First Quarter 2026 ResultsApr 29, 2026
- Meta PlatformsMeta Reports Second Quarter 2026 ResultsJul 29, 2026
- Meta PlatformsThird Quarter 2025 results conference call (transcript)Oct 29, 2025
- Meta PlatformsSecond Quarter 2026 results conference call (transcript)Jul 29, 2026
- Meta Newsroom2026: AI Drives PerformanceJan 28, 2026
- Meta for BusinessAds in Threads (announcement and update log)Apr 23, 2025
- Meta for BusinessAds on Threads: One Year InJan 21, 2026
- Meta for BusinessAdvantage+ shopping campaigns (product page)read Sep 22, 2026
- Meta for BusinessAdvantage+ sales campaigns (product page)read Sep 22, 2026
- WordStream by LocaliQFacebook Ads Benchmarks 2026 (US campaigns, April 2025 to June 2026)Sep 14, 2026
- WordStream by LocaliQFacebook Ads Benchmarks 2025 (US campaigns, April 2024 to June 2025)Sep 8, 2025
- Triple WhaleFacebook Ad Benchmarks by Industry (40,000+ ecommerce brands, August 2025 to July 2026)Aug 18, 2026
- SkaiQuarterly Digital Trends, Q1 2026 (press release)Apr 28, 2026
- SkaiQuarterly Digital Trends, Q2 2026 (press release and report page)Jul 28, 2026
- TinuitiDigital Ads Benchmark Report, Q2 2026 (public landing page)Jul 2026
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