ROAS that climbs while you sleep.
Google, Meta, LinkedIn, display, retargeting — managed by agents against your own conversion data, optimized daily, reviewed weekly by a senior buyer. No wasted impressions, no mystery hours.
Six capabilities, one revenue engine.
Every channel, every funnel stage, optimized against a single source of conversion truth. Agents run the knobs; seniors own strategy and creative direction.
Precision targeting
Agents analyze audience data and intent signals to build laser-focused segments across demographics, behavior, and custom events.
Budget optimization
Automated bid management continuously reallocates spend to the campaigns, keywords, and audiences actually converting.
Rapid launch
New campaigns live in 48 hours — keyword research, ad copy, creative, and targeting configured by agents, reviewed before go-live.
Conversion tracking
Every click, event, and customer journey tracked in real time. Server-side, first-party, cookieless-ready.
A/B creative at scale
40–80 ad variants tested per month across headlines, images, video hooks — statistically gated, not vibes-based.
Brand safety
Placement exclusions, competitor monitoring, and creative review before every launch. No surprises on the SERP or in feed.
How the paid media agent works.
A tight optimization loop that runs every day — not a monthly report that arrives three weeks after the spend happened.
Pull live data
Every morning, the agent pulls the last 24h of spend, clicks, conversions, and audience data across every channel.
Score & rank
AI scores every ad, keyword, and audience against target CPA/ROAS. Underperformers flagged; over-delivering placements flagged for scale.
Bid + creative shifts
Agents adjust bids, reallocate budget, and push new creative variants live — within configured guardrails your senior set.
Weekly senior buyer
Every Monday, a senior media buyer reviews the week's decisions, validates creative direction, and sets the next cycle's targets.
What you can order
from this engine.
Each deliverable has a scoped unit cost. Mix across services within your monthly allocation, or add 5-unit top-up blocks anytime.
| Deliverable | Type | Units |
|---|---|---|
| Campaign setup — new channelGoogle/Meta/LinkedIn · keyword research + ad copy + targeting | Setup | 10= €1,000 |
| Ongoing campaign managementDaily bid/budget optimization · per channel / month | Agentic | 8= €800 |
| Creative production — 10 variantsStatic ads · copy + image, on-brand | Agentic | 5= €500 |
| Video ad — 15s / 30sScript + edit + platform cuts (Meta, TikTok, YT) | Agentic | 6= €600 |
| Landing page for campaignSingle-purpose, CRO-optimized, deployed | Setup | 10= €1,000 |
| Monthly performance reportBlended CAC, channel mix, next-cycle roadmap | Agentic | 2= €200 |
| Attribution setupServer-side tracking, consent, first-party events | Setup | 10= €1,000 |
| Strategy sync — 45 min + written next stepsSenior paid-media review · weekly or bi-weekly | Consulting | 3= €300 |
Unit estimates are tentative; final scope is set during your first sync. Because agents do the production work, a unit delivers typically 2–5× the output of an hourly agency for the same spend.
Average across accounts that moved from an hourly agency to our unit-based management, measured over their first 6 months.
New channel from brief to live ads — keyword research, copy, creative, targeting, tracking.
Statistically gated A/B tests on a typical Growth plan.
Average cost-per-acquisition drop in the first 90 days after we take over an existing account.
Where paid media returns compound fastest.
Paid channels reward velocity — more tests, faster reallocation, cleaner attribution. These shapes get the most lift from agentic management.
Consumer brands with clean LTV data
Products with known repeat-purchase rates and clean margin math. Agents optimize against LTV, not first-click CPA.
- €30+ AOV
- Clean first-party data
- Multi-channel mix
Long-cycle SaaS & services
LinkedIn + Google pipeline plays where lead quality matters more than volume. Agents score every conversion.
- ACV > €5k
- Long sales cycle
- MQL → SQL gating
Multi-location service businesses
Google Local Services, geo-targeted search, per-location creative. Agents keep 10+ accounts consistent.
- 10+ locations
- Geo-targeted funnels
- Local-pack dependency
Paid Media lives inside your monthly unit allocation.
Typical paid media engagement: month 1 is channel setup (10) + management on that channel (8) + 10 creative variants (5) = 23 units. From month 2: management (8) + creative (5) + monthly report (2) + strategy sync (3) = 18 units. Month 1 fits Growth (30 units). From month 2, the 18 units fit Foundation (20 units). Ad spend is separate: it is billed to your own card, never paid in units, and we work with accounts spending €5k a month or more.
Paid Media, specifically.
The questions we hear most often about this engine. Don't see yours? Ask us.
Do I give you my ad accounts or do you spin up new ones?
Always yours. We request user-level access (never asset transfer), and all ad spend is billed to your card, not ours. You own the data, the history, and the creative. When the engagement ends, we revoke our access and walk away — nothing held hostage.
What's the minimum monthly ad spend you'll work with?
We start making sense around €5k/mo in ad spend. Below that, the unit cost of management eats too much margin and the data volume is too thin for agents to optimize meaningfully. For smaller spends we'd point you to a DIY setup with our Strategy-sync units.
How do you handle creative — do agents write the ads?
Agents draft. Humans direct. Every ad variant has an agent-generated draft reviewed by a senior copywriter against your brand voice. The highest-performing patterns become templates; agents scale the variations, humans call the shots.
Can you manage accounts we've already built up?
Yes — most of our clients come to us with existing accounts. We run a 72-hour account review (included in the setup units), propose a structural reorg if needed, then take over. Historical data and conversion history stay intact.
What if a campaign underperforms?
Our guardrails auto-pause at CPA thresholds you set. Beyond that, your senior buyer has a weekly review to kill losers and double down on winners. If a month falls short of targets, we credit management units back — only the ad spend is non-refundable.
Other engines that fire well with this one.
These services share data and playbooks with Paid Media — stacking them inside the same package compounds results faster than running them in silos.
Ready to fire the paid media
engine?
Book a scoping call. Bring your last 90 days of spend and we'll talk through where the budget is leaking and what a plan would cost.