Social Media Image Sizes 2026: Every Platform Guide

The canonical 2026 feed format. Instagram itself surfaces this aspect most frequently in the main feed and Explore grid. Keep critical content inside the central 1080x1080 region so it survives the square crop on the profile grid. Max file size 30 MB for static images.

Still renders correctly but no longer the recommended default. Useful for brand mosaics where the profile grid reads as a cohesive block. When designing squares, remember they display smaller in feed than 4:5 portraits because Instagram fits the same horizontal width with less vertical space.

Use landscape when repurposing assets originally designed for link-preview cards (Facebook, LinkedIn). It takes up the least vertical screen and underperforms portrait in most organic tests, so reserve for paid placements and cross-platform reuse.

Standard 9:16 with H.264, 30 fps, AAC audio. Max length 15 minutes, max file size 4 GB. Keep headlines and calls to action inside the central safe zone (roughly the middle 1080x1350 rectangle) because the top and bottom 280 pixels are overlaid with the profile chrome, audio attribution, and caption stack.

Same canvas as Reels but with heavier UI overlay: profile bubble top-left, reply bar bottom, and interactive sticker zones. Design the critical message in the central 1080x1350 area. Link stickers and product tags push in from the edges, so leave a 120-pixel gutter on all four sides.

Every slide must share the same aspect ratio (4:5 recommended). Carousels with mixed aspects auto-crop to the first slide and lose content on slides 2-10. Use carousel slots for step-by-step explainers, before/after sequences, and product detail galleries — they drive significantly higher dwell time than single images.

Uploaded as 320x320 minimum and rendered as a circle. PNG-24 with transparent background works for logomarks, otherwise JPEG. Keep logo inside the central 280x280 area so the circular mask does not clip brand marks.

Reels cover images render at 9:16 inside the Reels player and at 1:1 on the profile grid. Design the thumbnail so the focal subject sits in the central 1080x1080 square, with surrounding context visible only in the vertical Reels view.

H.264 or H.265, 30-60 fps, AAC audio. Max 287.6 MB on web, 500 MB on mobile apps, max 10 minutes. Safe zone: the central 1080x1350 area — the top 150 pixels carry the username and the bottom 450 pixels are covered by caption, sound attribution, and the right-side action rail. Bitrate 8-12 Mbps keeps re-encoding artifacts minimal.

Covers render full-size in the feed and at a 1:1.3 crop on the profile grid. Design focal elements in the central 1080x1440 region so they survive both placements. Avoid text near the bottom edge — the profile grid crops it out.

Upload at 400x400 for crisp retina rendering. Rendered as a circle, so keep brand marks inside the central 180x180 area. PNG-24 for logos with transparency, JPEG for photographic avatars.

Product imagery for TikTok Shop requires 1:1 at 800x800 minimum, ideally 1500x1500 for zoomable PDPs. White or neutral background strongly preferred, no text overlays, no watermarks. Up to 9 images per product. Video product demos use the same 9:16 video specs as standard feed uploads.

The profile photo overlaps the lower-left quadrant, so keep text and logos in the right two thirds and away from the bottom 200 pixels. On mobile, LinkedIn crops the banner to roughly 3:1, so safe content should sit inside the central 1584x528 area.

Upload at 1128x191 minimum, ideally 2256x382 for retina. The logo pill overlaps the lower-left. LinkedIn crops this banner more aggressively on mobile than the personal variant, so center the key message.

The default feed image size. Also the aspect LinkedIn uses for link-preview cards, so the same asset works for both standalone image posts and OG-image shares. Keep headlines inside the central 1000x500 region to survive mobile feed cropping.

Squares occupy more feed real estate than 1.91:1 landscape and consistently drive higher engagement on LinkedIn specifically. Pair squares with native uploads (not link cards) for the best organic reach.

Newsletters take a 300x300 square icon and a 744x400 hero image. The hero doubles as the social-share preview, so ensure legibility at both newsletter thumbnail (roughly 150x80 on mobile) and full share-card scale.

Single-image sponsored posts use the same dimensions as organic. Carousel ads allow up to 10 cards at 1080x1080. Video ads use 1920x1080 horizontal, 1080x1080 square, or 1080x1920 vertical. All three video aspects run in the same feed placement — test which performs best for your offer.

The form renders on top of the image, covering roughly the right 40% of the frame on desktop and the bottom 60% on mobile. Keep key visual elements on the left and top, respectively, or use a neutral gradient/texture background that does not compete with the form UI.

Upload at 1500x500 minimum. The profile photo overlaps the lower-left quadrant — keep text and logos in the central and right regions. Mobile crops to roughly 2.6:1, so critical content should sit inside the central 1500x576 area.

X displays 16:9 images uncropped in the feed, while 1:1 and 4:5 are letterboxed or center-cropped. 1600x900 renders crisp on desktop and mobile without quality loss. Max file size 5 MB for JPEG/PNG, 15 MB for GIF.

Squares display correctly but are rendered at a smaller size than 16:9 landscape in the current X feed. Use square for cross-platform content that also posts to Instagram grid.

X Ads accept 1600x900 landscape, 1200x1200 square, and 1080x1920 vertical video. Keep promoted text under 50% of the image area — X downweights ad creative that reads as ad copy rather than editorial imagery.

Spaces display a 16:9 cover image above the host panel. The central 1500x900 area stays visible on mobile while the edges fade into a gradient behind the UI. Use the cover to reinforce session branding and schedule.

The single most important creative asset on the platform. Minimum 1280x720, max 2 MB JPEG or PNG. Thumbnails get downsampled to roughly 320x180 on mobile home feeds, so use bold contrast, legible text, and a clear focal subject. Avoid watermarks in the bottom-right quadrant — that is where the video duration badge overlays.

Upload at 2560x1440 minimum. Only the central 1546x423 rectangle is guaranteed to render across every device (mobile, tablet, desktop, connected TV). Place logos, channel name, and upload schedule inside that rectangle. Fill the outer area with brand-consistent texture or color; leaving it blank looks unfinished on wide displays.

60-second max for standard Shorts (3 minutes in select regions). H.264, 30-60 fps. Safe zone is the central 1080x1350 area — the top 250 pixels and bottom 450 pixels are overlaid by profile chrome, subscribe button, caption, and the right-side action rail. Shorts thumbnails auto-generate from the first frame, so design that frame as a standalone cover.

End screens add clickable cards for up to 20 seconds of the video's final section. Cards render as squares (video links) or circles (subscribe buttons). Reserve the bottom-right 400x400 area for the subscribe bubble and the remaining canvas for up to three video cards. Leave the outer 80 pixels clear — end-screen elements auto-hide on mobile if they extend past the safe area.

TrueView skippable: 16:9 or 9:16, 6 seconds to 3 minutes. Bumper (non-skippable): 16:9, exactly 6 seconds. Masthead homepage ad: 1920x1080 minimum, runs across desktop, mobile, and connected TV with responsive crops. Thumbnail for all paid placements should meet the 1280x720 standard.

1200x630 is the Open Graph standard and what Facebook uses for the link-preview card when you share a URL. Native image posts accept larger dimensions (up to 2048 pixels on the longest edge) and render crisper on retina, but the display aspect remains roughly 1.91:1. Max 30 MB JPEG or PNG, sRGB.

Same specs as Instagram Stories. Stories cross-post between Facebook and Instagram via Meta Business Suite, so design once at 1080x1920 with safe-zone margins and publish to both.

Events use a wider banner than the link-card 1.91:1. Upload at 1920x1005 minimum. The bottom 100 pixels render behind event metadata (date, venue) on mobile, so keep key typography in the central 1920x800 region.

The legacy cover photo still appears on pages and personal profiles. Upload at 1702x630 (2x retina). The profile photo overlaps the lower-left, and mobile crops tighter than desktop — keep key content in the central 820x312 area at 1x scale.

Upload at 360x360 or larger. Rendered circular. For page profile photos, Meta also uses this asset in the Messenger thread header and in share cards, so pick an asset that reads clearly at 40x40.

All cards must share the same aspect (1:1 standard). Carousel ads support product catalog dynamic creative, pulling images directly from a linked Meta Commerce feed. Each card supports an independent headline and destination URL.

Facebook Reels mirror Instagram Reels specs exactly. Cross-post via Meta Business Suite. Safe zones follow the same central 1080x1350 rule — top 250 px and bottom 450 px are covered by platform UI.

The Pinterest canonical. 2:3 portraits occupy the most vertical space in the masonry feed and outperform every other aspect in saves, closeups, and outbound clicks. Keep headlines legible at thumbnail scale (roughly 236x354 on mobile). Max 32 MB JPEG or PNG.

Up to 20 pages, each 1080x1920. Safe zone follows the Reels/Stories rule — central 1080x1350 for critical content. Idea Pins support text overlays, stickers, and music, and remain the primary format for creator-led storytelling on the platform.

Video Pins accept 2:3 (matching standard Pins) or 9:16 (matching Idea Pins). 4-15 seconds is the sweet spot for completion; Pinterest caps video length at 15 minutes. H.264, max 2 GB. Captions recommended — roughly 80% of Pinterest video views start with sound off.

Hero image at 1000x1500 (2:3), with up to 24 secondary product images at 1000x1000 (1:1). Powered by a Pinterest product catalog feed. Great for shoppable Pins that drive outbound to a retailer.

Board covers auto-select from the first Pin by default, but can be set manually. Upload an asset cropped to 222x150 or 444x300 (retina). Used for board organisation on the profile — not a high-visibility surface but useful for brand consistency.

Threads accepts any aspect Instagram does — 1:1, 4:5, 1.91:1, and 9:16 for video. The feed renders images at full width with the text above. 4:5 portraits fill the mobile feed most completely. Profile photos, link-preview cards, and video follow Instagram specs exactly. Up to 10 images per post.

Subreddit banners and Reddit profile banners use 1920x384. Mobile app crops aggressively to roughly 3:1, so keep critical content in the central 1920x640 region. Banner supports a secondary "additional image" overlay at 256x256 for community flair.

Reddit accepts JPEG, PNG, GIF, and WebP up to 20 MB. No aspect enforcement — the feed card renders the image at native ratio up to roughly 1200x1200 display size. For shareable content, 1080x1350 (4:5) performs well because it matches the dominant Instagram/screenshot aspect.

Single image and video ads, Story Ads, Collection Ads, Dynamic Product Ads, and AR Lens previews all render at 1080x1920. Safe zone: central 1080x1440. The top 250 px is overlaid by profile chrome and the bottom 450 px by the CTA bar and swipe-up prompt. Max 5 MB static image, 1 GB video.

AR Lenses require a 1080x1920 preview image and a short autoplay demo clip. The Lens icon itself is a separate 512x512 asset with transparent background. AR Lens ad spend continues to grow in 2026, making this a high-leverage format for brands with access to Lens Studio creators.