Category
SEO Articles
Everything we publish on search engine optimization. Technical SEO, internal linking and site architecture, structured data, content strategy, and the work that compounds into durable organic growth.
Latest Articles
The newest SEO guides and analysis
Deep research modes run multi-step agentic loops, not single chat turns. How to scope one prompt so it audits a whole site, and where it stays blind.
#deep-research#seo-audit+5 more
2026-08-02
Read Article
Thin category and hub pages survive classic search but answer nothing. A six-signal depth diagnostic for deciding which hubs to rebuild, and why.
#seo#site-architecture+5 more
2026-08-02
Read Article
Google blamed source pages for a criticized AI Overview answer while arguing elsewhere its output is protectable. One German court, first instance, disagreed.
#ai-overviews#google-search+5 more
2026-07-30
Read Article
Search Console platform properties went globally available on July 29 alongside a new analysis guide. A delta playbook on what changed since July 7.
#Google Search Console#social SEO+4 more
2026-07-29
Read Article
John Mueller confirmed on July 29 that Google publishes no precedence order for conflicting metadata. A resolve-at-source playbook for four conflict pairs.
#technical SEO#canonical tags+4 more
2026-07-29
Read Article
Google added a fake and undisclosed-incentivized-review ban to its review snippet guidelines on July 24. What it changes, and the FTC rules it mirrors.
#Structured Data#Review Snippets+4 more
2026-07-28
Read Article
Similarweb puts AI Overviews on 43% of Google searches, up from 15%. Scope-unspecified figures, Semrush's separate ~48% read, and what to measure now.
#AI Overviews#Google Search+5 more
2026-07-28
Read Article
Google switched on AI Overviews and AI Mode in France on July 22. What changes for EU publishers, and the one opt-out lever you actually have today.
#Google AI Mode#AI Overviews+4 more
2026-07-27
Read Article
The EU's first DMA fine splits into €460M for Search self-preferencing and €430M for Play anti-steering. Google has 60 days to fix both or face penalties.
#Digital Markets Act#Google Search+5 more
2026-07-25
Read Article
Major publishers are weighing blocking Google Search as AI Overviews cut clicks, and CNBC reports Reddit is reconsidering its $60M-a-year AI training deal.
#AI Overviews#publisher traffic+5 more
2026-07-25
Read Article
NotebookLM is now Gemini Notebook, and its fetcher UA changes to Google-GeminiNotebook. Why it ignores robots.txt and how to actually control access.
#gemini-notebook#notebooklm+5 more
2026-07-21
Read Article
Ranking volatility hit Jul 18-19 but Google has not confirmed any update as of Jul 21. Why the right response is a diagnostic checklist, not a panicked rewrite.
#google-algorithm-update#seo-volatility+5 more
2026-07-21
Read Article
Search Console's Validate Fix only speeds recrawl after a clean sample — it doesn't judge your fix. When to use it, when to skip it, and Mueller's guidance.
#google-search-console#validate-fix+5 more
2026-07-21
Read Article
Google confirmed a Top Stories news carousel is now live inside AI Overviews for US mobile users, surfacing developing-topic articles and Preferred Sources.
#ai-overviews#top-stories+5 more
2026-07-20
Read Article
Google says AI features send 'billions of clicks' weekly, but gives no baseline or methodology — and Search Console's AI report never shows clicks to check.
#ai-overviews#google-search+5 more
2026-07-20
Read Article
Google rewrote its StoreBot troubleshooting doc on July 17 — blocked crawls mean unverified local inventory and suspended listings. The fixes to run now.
#storebot#local-inventory-ads+6 more
2026-07-19
Read Article
Google.com is now AI Mode's #2 most-cited domain, up 8.4x in under 11 weeks per Profound, driven by Business Profiles and Product Panels. The playbook inside.
#ai-mode#google-business-profile+6 more
2026-07-18
Read Article
Google's Gary Illyes says drop sitemap lastmod entirely when your dates are wrong. Why trust is binary, how CMS auto-stamping breaks it, and when to omit.
#xml-sitemap#lastmod+5 more
2026-07-18
Read Article
Google says mass 'crawled - not indexed' can signal site-wide quality doubts, not a bug. Mueller's tell is content that reads like anyone wrote it.
#technical seo#google search console+5 more
2026-07-17
Read Article
Google AI Mode now links Instacart, Canva and YouTube Music, so Search completes tasks instead of just answering. What the funnel shift means for retailers.
#SEO#Google AI Mode+5 more
2026-07-16
Read Article
John Mueller says significantly different A/B variants can surface in search, and either version may be indexed. CRO and SEO guardrails to keep tests safe.
#ab-testing#seo+6 more
2026-07-15
Read Article
Google now generates images inside AI Overviews via its Nano Banana model. Brands lose control of how products are visualized, and GEO shifts to visuals.
#ai-overviews#google-search+6 more
2026-07-15
Read Article
During a pre-launch audit of an independent writer's publication, every archive post returned a 302 to crawlers. How to detect and fix this AI-crawler wall.
#AI crawlers#Common Crawl+6 more
2026-07-14
Read Article
A YMYL site with 90K+ ChatGPT citations was reportedly deindexed by Bing in about 48 hours. What algorithmic spam enforcement means for AI-search visibility.
#Bing#deindexing+6 more
2026-07-14
Read Article
Stay Ahead of the CurveMarketing Insights Scrolled
Marketing Insights Scrolled
Straight to Your Inbox
Join 15,000+ marketers getting our weekly deep dives on SEO, AI trends, and growth strategies. No fluff, just actionable tactics.
Join a community of forward-thinking marketers. Unsubscribe at any time.