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Everything we publish on search engine optimization. Technical SEO, internal linking and site architecture, structured data, content strategy, and the work that compounds into durable organic growth.
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Google.com is now AI Mode's #2 most-cited domain, up 8.4x in under 11 weeks per Profound, driven by Business Profiles and Product Panels. The playbook inside.
#ai-mode#google-business-profile+6 more
2026-07-18
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Google's Gary Illyes says drop sitemap lastmod entirely when your dates are wrong. Why trust is binary, how CMS auto-stamping breaks it, and when to omit.
#xml-sitemap#lastmod+5 more
2026-07-18
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Google says mass 'crawled - not indexed' can signal site-wide quality doubts, not a bug. Mueller's tell is content that reads like anyone wrote it.
#technical seo#google search console+5 more
2026-07-17
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Google AI Mode now links Instacart, Canva and YouTube Music, so Search completes tasks instead of just answering. What the funnel shift means for retailers.
#SEO#Google AI Mode+5 more
2026-07-16
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John Mueller says significantly different A/B variants can surface in search, and either version may be indexed. CRO and SEO guardrails to keep tests safe.
#ab-testing#seo+6 more
2026-07-15
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Google now generates images inside AI Overviews via its Nano Banana model. Brands lose control of how products are visualized, and GEO shifts to visuals.
#ai-overviews#google-search+6 more
2026-07-15
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During a pre-launch audit of an independent writer's publication, every archive post returned a 302 to crawlers. How to detect and fix this AI-crawler wall.
#AI crawlers#Common Crawl+6 more
2026-07-14
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A YMYL site with 90K+ ChatGPT citations was reportedly deindexed by Bing in about 48 hours. What algorithmic spam enforcement means for AI-search visibility.
#Bing#deindexing+6 more
2026-07-14
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Build an agent that turns keyword and SERP data into writer-ready content briefs: data inputs, prompt design, template output, and quality gates.
#seo#content brief+5 more
2026-07-13
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A July 2026 Google Business Profile bug told owners "you have no reviews yet" while live listings kept every review. A triage playbook for review scares.
#google business profile#local seo+5 more
2026-07-12
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Google's updated docs say deduplication can take up to two weeks after a content fix. Why pages sit in duplicate clusters, plus a distinctiveness checklist.
#canonicalization#duplicate content+5 more
2026-07-12
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Google Business Profile appeals now let you attach evidence during submission, not via a separate 60-minute form. Reinstatement still takes days to weeks.
#google-business-profile#gbp-appeals+5 more
2026-07-11
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Google is testing google.com/goto passthrough links on some SERPs - not a confirmed rollout. What it could do to referrers and GA4 attribution.
#google-search#attribution+4 more
2026-07-10
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Google Search Console can now verify Instagram, TikTok, X, and YouTube as platform properties, unlocking Search and Discover query data for social.
#search-console#platform-properties+4 more
2026-07-10
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Online review statistics for 2026: 97% of consumers read reviews, AI discovery jumped 6% to 45%, Google's share fell to 71%, plus first FTC review-rule action.
#online-reviews#local-seo+6 more
2026-07-04
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Google's new Search Console toggle controls AI Overviews, AI Mode and Discover AI but not Gemini. How the opt-out works, who should use it, and what it costs.
#Google Search Console#AI Overviews+5 more
2026-06-29
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Microsoft is testing a Windows 11 toggle to disable Bing web results. Here's what it means for GEO, Copilot citations and your search visibility.
#SEO#Windows 11+5 more
2026-06-28
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Google now surfaces 7 Business Profile metrics natively inside GA4 on a rolling six-month window, linking local ad spend to real-world intent signals.
#Google Analytics#GA4+6 more
2026-06-27
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Google's second spam update of 2026 launched June 24, global and all languages. What site owners should check in Search Console before the rollout ends.
#Google spam update#SpamBrain+5 more
2026-06-25
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A meta-analysis of 54 studies ranks the real AI citation signals. Brand mentions beat backlinks 3x, and cited content runs 25.7% fresher — the data, decoded.
#AI search#citation ranking factors+5 more
2026-06-24
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Google's June 15 docs confirm llms.txt has zero effect on Search rankings or AI Overviews. Chrome Lighthouse 13.3 audits it anyway — here's who should build it.
#llms.txt#Google Search+5 more
2026-06-24
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Google's Search VP told CMOs that AI Mode and AI Overviews run on the same ranking systems, so no separate GEO channel exists. A 2026 budget-decision framework.
#seo#geo+5 more
2026-06-23
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Adobe Brand Visibility merges Semrush's 289M-prompt AI database with LLM Optimizer to track citations across ChatGPT, Copilot, and Google AI Mode. The AEO play.
#answer-engine-optimization#adobe-brand-visibility+5 more
2026-06-22
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Google's unconfirmed June 19, 2026 update hit spam tactics while trackers stayed calm. Why US-centric tools missed EU and niche volatility, and what to do.
#Google update#SERP volatility+5 more
2026-06-21
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