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SEO Articles
Everything we publish on search engine optimization. Technical SEO, internal linking and site architecture, structured data, content strategy, and the work that compounds into durable organic growth.
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The newest SEO guides and analysis
Google's scaled content abuse policy, quoted and dated, and the audit it implies: classify URLs, sample templates not pages, measure four things, then decide.
#SEO#Programmatic SEO+2 more
2026-09-21
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A four-way rubric for auditing a site migration's redirects: preserved, thinned, merged or lost. The fields an agent needs to classify each pair, plus a sample.
#SEO#Site Migration+2 more
2026-09-20
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Choose what to do with expired offer pages in Google, distinguish updates from redirects and removals, and keep search results, links and promotions consistent.
#Content Maintenance#Google Search+1 more
2026-09-14
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Choose PDF, HTML or both for research publishing, make findings easy to cite, and manage equivalent versions without assuming that PDFs cannot appear in search.
#Research Publishing#Technical SEO+1 more
2026-09-14
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Check whether survey-based content is ready to publish with transparent questions, sampling, denominators and limitations, using a reusable citation checklist.
#Original Research#Digital PR+1 more
2026-09-13
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The European Commission designated ChatGPT a Very Large Online Search Engine on August 31, on 159.1 million declared monthly EU users. What follows from it.
#digital-services-act#chatgpt+5 more
2026-08-31
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Google's August 2026 spam update ran from 18 to 21 August, 2 days 16 hours, the longest of the year's three. No policy-page update, no query-share figure.
#google spam update#search console+4 more
2026-08-22
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An agency-published Gemini local-citation study reports 40% source overlap across query phrasings. What that number measures, and what it does not.
#gemini#ai-search+4 more
2026-08-20
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Google named about ten updates a year in 2021-2023, against thousands of ranking changes. The first four diagnostic checks are the same either way.
#google-algorithm-updates#seo-diagnostics+4 more
2026-08-19
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Google's third named spam update of 2026 began on August 18 and is still rolling out. No new policy, no percentage disclosed, recovery in many months.
#google spam update#search rankings+5 more
2026-08-18
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A logging error has under-reported Generative AI report impressions since August 13, 2026. Google calls it a logging issue, not a visibility change.
#search console#google search+5 more
2026-08-18
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An AI Overview drew recipe images nobody asked for. Google says that was a separate experiment it has stopped, and the measurement gap it exposed remains.
#ai-overviews#google-search+5 more
2026-08-17
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A vendor study puts citation decay at 57.2% of its survival-table domains, in Australian insurance. What its published method settles, and what it leaves open.
#ai-search#citation-decay+5 more
2026-08-17
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Google added Gemini 3.7 Flash as an AI Mode option for Pro and Ultra subscribers, in English, with no ranking change. What SEO teams should measure instead.
#ai-mode#gemini-3-7-flash+5 more
2026-08-16
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User-agent strings are trivial to spoof and many user-triggered fetchers ignore robots.txt. How to verify AI crawlers and enforce access at the edge.
#ai-crawlers#robots-txt+5 more
2026-08-13
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Third-party trackers logged a ranking spike on August 12-13, but Google has confirmed no update since June. What the readings show, and what to do.
#google-algorithm#ranking-volatility+4 more
2026-08-13
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AI Mode follow-ups like yes and yes go on land in the Search Console query table as new queries. Google confirms it, and your query list quietly dilutes.
#search-console#ai-mode+4 more
2026-08-10
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Cloudflare's Precursor telemetry shows sessions shifting from human to agentic and back mid-visit, which breaks the one-session-one-visitor model.
#Cloudflare#Agentic Traffic+4 more
2026-08-09
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Cloudflare's AEO Visibility Dashboard shipped 6 August in early access with no published price, and it probes only two assistants: Claude and GPT.
#cloudflare#aeo+5 more
2026-08-08
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A Google spokesperson told The Verge on 4 August that Reddit gets no special preference. It is an on-record statement, not a blog post or documentation.
#google-search#reddit+5 more
2026-08-08
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Adoption of llms.txt splits hard by cohort, and the best traffic studies found no real AI-bot requests. Who reads the file, and a fifteen-minute setup.
#llms-txt#ai-search-visibility+4 more
2026-08-07
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Blocking AI crawlers is now an economic call. Cloudflare's Pay Per Crawl beta lets you charge per request; crawl-to-referral ratios show what each bot returns.
#ai-crawlers#pay-per-crawl+5 more
2026-08-06
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Deep research modes run multi-step agentic loops, not single chat turns. How to scope one prompt so it audits a whole site, and where it stays blind.
#deep-research#seo-audit+5 more
2026-08-02
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Thin category and hub pages survive classic search but answer nothing. A six-signal depth diagnostic for deciding which hubs to rebuild, and why.
#seo#site-architecture+5 more
2026-08-02
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