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Everything we publish on search engine optimization. Technical SEO, internal linking and site architecture, structured data, content strategy, and the work that compounds into durable organic growth.
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The newest SEO guides and analysis
Adobe Brand Visibility merges Semrush's 289M-prompt AI database with LLM Optimizer to track citations across ChatGPT, Copilot, and Google AI Mode. The AEO play.
#answer-engine-optimization#adobe-brand-visibility+5 more
2026-06-22
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Google's unconfirmed June 19, 2026 update hit spam tactics while trackers stayed calm. Why US-centric tools missed EU and niche volatility, and what to do.
#Google update#SERP volatility+5 more
2026-06-21
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AI search helpfulness scores fell from 82% to 54% in a year, even as usage rose. The 2026 Fractl data on trust, disclosure, and the AEO moats that still work.
#ai-search#aeo+5 more
2026-06-20
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Microsoft Clarity Citations and Web IQ let you see which AI queries cite your site. A practical 2026 guide to measuring AEO, share of authority, and AI traffic.
#microsoft-clarity#aeo+5 more
2026-06-20
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Microsoft added four AI-visibility metrics to Bing Webmaster Tools on June 16, 2026, all free in preview. A GEO guide to tracking AI citation share by intent.
#geo#bing-webmaster-tools+6 more
2026-06-18
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Product structured data lifts organic CTR ~30%, and AI Overviews now hit 14% of shopping queries. A 2026 product-page SEO guide on schema, AI, and crawl budget.
#ecommerce-seo#product-page-seo+6 more
2026-06-18
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Most migrations lose 20-50% of organic traffic and take 523 days to recover. A phased 2026 playbook with 1:1 redirects and AI citation preservation built in.
#site-migration#technical-seo+6 more
2026-06-16
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SimilarWeb data shows Gemini's AI referral share more than doubled while ChatGPT fell from 76% to 65%. What the shift means for GEO across all five platforms.
#ai-referral-traffic#generative-engine-optimization+5 more
2026-06-15
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Google rolled out AI Mode information agents to Ultra subscribers June 12, 2026. They push always-on, source-linked updates: a new proactive referral surface.
#google-ai-mode#information-agents+5 more
2026-06-14
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The week of June 8-12, 2026 brought heavy SEO volatility that major tracking tools barely caught. Why fixed keyword samples miss it, and how to read GSC right.
#serp-volatility#google-core-update+5 more
2026-06-14
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Google fixed the Search Console link report on June 12 after a three-week outage. Why now is the moment to re-baseline your backlink profile, step by step.
#google-search-console#backlink-audit+5 more
2026-06-13
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Bots now generate 57.5% of web requests, a machine-majority first. A sourced reference on AI crawler volume, crawl-to-refer ratios, and blocking.
#ai-crawler-statistics#bot-traffic-2026+6 more
2026-06-12
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Google expanded Preferred Sources to AI Overviews and AI Mode on May 27, 2026. A publisher playbook on driving opt-ins via deep links and badges.
#google-preferred-sources#ai-overviews+6 more
2026-06-12
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DCN sent Common Crawl a cease-and-desist on June 3, 2026. Why the WARC archive makes removal hard and why blocking CCBot alone won't protect your content.
#Common Crawl#AI training data+6 more
2026-06-12
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SparkToro's June 2026 study finds 68% of US Google searches end without a click. Only 276 of every 1,000 reach the open web. What it means for SEO strategy.
#zero-click search#SparkToro+6 more
2026-06-11
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Google's June 4 Search Profiles need 100K+ followers, locking most brands out. The parallel path: build an entity graph for equal knowledge-panel visibility.
#google-search-profiles#knowledge-panel+6 more
2026-06-10
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Google's June 5 docs officially name GEO and AEO as legitimate SEO services while flagging unaligned tools. How to use Google's own words to audit GEO vendors.
#geo#aeo+6 more
2026-06-09
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Apple's rebuilt Siri now answers 1.5B+ daily requests on Google Gemini. Why a second AI answer layer changes brand visibility, and how to get cited in both.
#siri-ai#google-gemini+6 more
2026-06-08
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Rank tracking misses ~60% of brand discovery. A framework for measuring AI share of voice across ChatGPT, Gemini, and Perplexity, with the formulas that matter.
#ai-share-of-voice#brand-citations+6 more
2026-06-08
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Google's new GSC AI performance report and opt-out toggle let you block AI Overviews without a ranking hit. A decision matrix for who should and who shouldn't.
#google-search-console#ai-overviews+6 more
2026-06-06
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Movers who only chase movers-near-me miss ~70% of buyers researching earlier. A full-funnel organic playbook for the local pack, reviews and AI answers.
#local-seo#moving-company-seo+6 more
2026-06-05
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Eight major AI crawlers, eight different calls. A bot-by-bot matrix to block training crawlers like GPTBot and ClaudeBot while keeping AI-search citations.
#ai-crawlers#robots-txt+6 more
2026-06-04
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Faceted navigation drives 50% of all Google crawl issues. A facet-by-facet decision matrix mapping every URL type to index, canonical, noindex, or block.
#faceted-navigation#technical-seo+6 more
2026-06-03
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The May 2026 Google core update finished after an 11-day, three-spike rollout. A sequenced recovery plan: date the impact, diagnose by page type, then fix.
#google-core-update#may-2026-core-update+6 more
2026-06-02
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