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SEO Articles
Everything we publish on search engine optimization. Technical SEO, internal linking and site architecture, structured data, content strategy, and the work that compounds into durable organic growth.
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The newest SEO guides and analysis
A US judge dismissed Chegg and Penske's AI Overviews antitrust suits: 'an expectation is not an agreement'. What the ruling says and what publishers can do.
#Google AI Overviews#Antitrust+3 more
2026-10-02
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Before you rewrite or redirect anything, find out why traffic fell. How to use Search Console and GA4 history to separate the causes and fix the right one.
#Search Console#GA4+3 more
2026-10-01
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Google's AI content guidance now calls manual fact-checking of AI text critical, titles and meta included. What changed on October 1 and how to review safely.
#Google Search#AI Content+3 more
2026-10-01
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Chrome's CrUX report now measures ad count, density and weight on sites with ads. What each counts, who will use it, and why it is not a ranking signal.
#Chrome UX Report#Page Experience+2 more
2026-09-27
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Google gives Business Profile owners four days to accept or reject a suggested edit before it may go live. Who gets the alert and how to meet the deadline.
#Google Business Profile#Local SEO+2 more
2026-09-27
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The CMA wants Google to show UK Android and Chrome users a search choice screen every year, open to AI assistants that credit sources. What it proposes.
#CMA#Google Search+3 more
2026-09-26
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Google added a multimodal search-type filter to Search Console on September 24 for Lens, Circle to Search, image uploads and Chrome image search. What it counts
#Search Console#Google Lens+2 more
2026-09-25
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Retention and lookback windows for 44 datasets across Google, Microsoft, Meta, LinkedIn, Pinterest, Amazon, Cloudflare and Vercel, from official docs.
#Data Retention#Analytics+2 more
2026-09-24
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Google began its fourth 2026 spam update on September 24 with a window of up to two weeks, far longer than this year's earlier ones. What to audit, and when.
#Google Spam Update#Algorithm Updates+2 more
2026-09-24
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Google's scaled content abuse policy, quoted and dated, and the audit it implies: classify URLs, sample templates not pages, measure four things, then decide.
#SEO#Programmatic SEO+2 more
2026-09-21
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A four-way rubric for auditing a site migration's redirects: preserved, thinned, merged or lost. The fields an agent needs to classify each pair, plus a sample.
#SEO#Site Migration+2 more
2026-09-20
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Choose what to do with expired offer pages in Google, distinguish updates from redirects and removals, and keep search results, links and promotions consistent.
#Content Maintenance#Google Search+1 more
2026-09-14
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Choose PDF, HTML or both for research publishing, make findings easy to cite, and manage equivalent versions without assuming that PDFs cannot appear in search.
#Research Publishing#Technical SEO+1 more
2026-09-14
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Check whether survey-based content is ready to publish with transparent questions, sampling, denominators and limitations, using a reusable citation checklist.
#Original Research#Digital PR+1 more
2026-09-13
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The European Commission designated ChatGPT a Very Large Online Search Engine on August 31, on 159.1 million declared monthly EU users. What follows from it.
#digital-services-act#chatgpt+5 more
2026-08-31
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Google's August 2026 spam update ran from 18 to 21 August, 2 days 16 hours, the longest of the year's three. No policy-page update, no query-share figure.
#google spam update#search console+4 more
2026-08-22
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An agency-published Gemini local-citation study reports 40% source overlap across query phrasings. What that number measures, and what it does not.
#gemini#ai-search+4 more
2026-08-20
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Google named about ten updates a year in 2021-2023, against thousands of ranking changes. The first four diagnostic checks are the same either way.
#google-algorithm-updates#seo-diagnostics+4 more
2026-08-19
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Google's third named spam update of 2026 began on August 18 and is still rolling out. No new policy, no percentage disclosed, recovery in many months.
#google spam update#search rankings+5 more
2026-08-18
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A logging error has under-reported Generative AI report impressions since August 13, 2026. Google calls it a logging issue, not a visibility change.
#search console#google search+5 more
2026-08-18
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An AI Overview drew recipe images nobody asked for. Google says that was a separate experiment it has stopped, and the measurement gap it exposed remains.
#ai-overviews#google-search+5 more
2026-08-17
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A vendor study puts citation decay at 57.2% of its survival-table domains, in Australian insurance. What its published method settles, and what it leaves open.
#ai-search#citation-decay+5 more
2026-08-17
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Google added Gemini 3.7 Flash as an AI Mode option for Pro and Ultra subscribers, in English, with no ranking change. What SEO teams should measure instead.
#ai-mode#gemini-3-7-flash+5 more
2026-08-16
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User-agent strings are trivial to spoof and many user-triggered fetchers ignore robots.txt. How to verify AI crawlers and enforce access at the edge.
#ai-crawlers#robots-txt+5 more
2026-08-13
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