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Marketing Articles
Digital marketing guides spanning paid media, social, content, email, and analytics. The campaign playbooks and channel tactics our team runs for clients, with the reasoning behind each one.
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The newest Marketing guides and analysis
From November 3, 2026 Claude Mythos 5, Opus 4.7 and Sonnet 4.6 carry Anthropic's text watermark. All 16 marked models, how detection works and what it changes.
#Claude#text watermark+4 more
2026-11-03
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55 marketing attribution and measurement statistics for 2026, each with publisher, report, date, sample and evidence type, from 14 reports read at source.
#marketing attribution#marketing measurement+4 more
2026-11-03
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How Google Ads Video reach campaigns work in November 2026: three reach goals, Target frequency ranges, multi-format ads, tCPM bidding and Brand Lift access.
#YouTube Ads#Video reach campaigns+4 more
2026-11-03
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Thirteen vendor-maintained MCP servers a marketing team can connect, checked against vendor docs on November 5, 2026: status, transport, auth and billing.
#MCP servers#Model Context Protocol+5 more
2026-11-02
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Four studies and OpenAI's own classifier, 2023 to 2025: no tool above 80% accuracy, a 61% false-positive rate on non-native writers, and a withdrawal.
#ai-detection#ai-text-detectors+5 more
2026-10-31
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ChatGPT Ads now run in 89 countries after a 26-market expansion across Latin America, Africa, Europe and Asia. Where they launched, how to buy and what to plan.
#chatgpt-ads#openai+6 more
2026-10-21
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Google is testing ads in AI Mode for people who connect Gmail and Photos, reversing its ad-free stance. What its help page says, what is excluded, what to do.
#google-ai-mode#google-ads+5 more
2026-10-18
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Black Forest Labs' FLUX 3 Image Klein: 5.6B open weights that generate and edit images on an 8GB GPU in INT8. Licence limits, API price and who it suits.
#flux-3#black-forest-labs+5 more
2026-10-16
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Verify AI product cutouts with real transparency, clean edges, unchanged product details and final-file checks across light, dark and mobile placements.
#AI Image Generation#Product Content+2 more
2026-10-12
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Choose when to crop, reframe or regenerate AI video for vertical and landscape use, with practical checks for products, captions and motion continuity.
#AI Video#Creative Automation+1 more
2026-10-10
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Choose where Grok Imagine Video 1.5 Lite fits: simple clips, draft renders, dated resolution pricing and the limits of upscaled 1080p for business use.
#Grok Imagine#AI Video+2 more
2026-10-08
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GPT-6 reached ChatGPT on October 7 with Intelligent UI: charts, forms and side-by-side answers. Who gets it, what it shows and what businesses should check.
#ChatGPT#GPT-6+3 more
2026-10-07
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Compare Nano Banana 2.1 and FLUX.3 Image for product content: reference inputs, editing workflows, endpoint differences and a practical selection test.
#AI Image Generation#Product Content+3 more
2026-10-06
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Most blog posts end with a generic contact button. How to give each post one reader decision and one matching next step, then audit the archive in a day.
#Calls to Action#Content Strategy+3 more
2026-10-04
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The Q4 2026 platform deadlines marketers need: API sunsets, a bidding change, RSS shutdown and price expiries at Google, Meta, Microsoft and Reddit, dated.
#Marketing Calendar#Google Ads+3 more
2026-10-03
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Microsoft Ads' Excluded Content Terms block ads beside page titles containing terms you list, up to 1,000. Their scope, and why campaign terms go account-wide.
#Microsoft Advertising#Brand Safety+2 more
2026-09-28
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Google Ads API v22 is due to sunset in October 2026. Every live version with its release and sunset date, what v25.2 added, and how to plan the upgrade.
#Google Ads API#API Deprecation+3 more
2026-09-26
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Customer Match lists can now carry an unhashed IP address and interaction time. The rules, the regions excluded, and who gains from adding the columns.
#Google Ads#Customer Match+3 more
2026-09-26
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Google announced a unified AI Max report, due later in 2026, and AI Brief in seven more languages on September 23. It expects auto-upgrades to end September 30.
#Google Ads#AI Max+2 more
2026-09-23
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Since August 27, 2026 budget-limited Target CPA and Target ROAS campaigns bid to the target instead of beating it. What changed, which campaigns, five checks.
#Google Ads#PPC+2 more
2026-09-19
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Apple's iPhone 18 Pro signs pixels at the sensor; C2PA Content Credentials record edit history. Who signs, what survives editing, and what to do now.
#Content Provenance#AI Images+2 more
2026-09-18
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What an AI avatar video costs against a creator's, what platform and consumer data say about trust, which ad jobs suit each, and a 20-variant test worked out.
#AI Video#UGC+2 more
2026-09-17
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OpenAI is testing Sponsored Agents with select US advertisers and opened a ChatGPT Ads app to US Shopify merchants. Who gets what, when, and how to prepare.
#ChatGPT Ads#Paid Media+2 more
2026-09-16
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From October 1, 2026 new non-portfolio Microsoft Advertising campaigns on automated bidding lose the Max CPC cap. Which keep it, plus a deadline checklist.
#Microsoft Advertising#PPC+2 more
2026-09-15
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