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Marketing Articles
Digital marketing guides spanning paid media, social, content, email, and analytics. The campaign playbooks and channel tactics our team runs for clients, with the reasoning behind each one.
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The newest Marketing guides and analysis
Since August 27, 2026 budget-limited Target CPA and Target ROAS campaigns bid to the target instead of beating it. What changed, which campaigns, five checks.
#Google Ads#PPC+2 more
2026-09-19
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Apple's iPhone 18 Pro signs pixels at the sensor; C2PA Content Credentials record edit history. Who signs, what survives editing, and what to do now.
#Content Provenance#AI Images+2 more
2026-09-18
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What an AI avatar video costs against a creator's, what platform and consumer data say about trust, which ad jobs suit each, and a 20-variant test worked out.
#AI Video#UGC+2 more
2026-09-17
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OpenAI is testing Sponsored Agents with select US advertisers and opened a ChatGPT Ads app to US Shopify merchants. Who gets what, when, and how to prepare.
#ChatGPT Ads#Paid Media+2 more
2026-09-16
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From October 1, 2026 new non-portfolio Microsoft Advertising campaigns on automated bidding lose the Max CPC cap. Which keep it, plus a deadline checklist.
#Microsoft Advertising#PPC+2 more
2026-09-15
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Check AI product photos for changed colours, shapes, labels and accessories, verify export metadata and channel rules to avoid publishing misleading images.
#AI Images#Product Photography+1 more
2026-09-14
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Compare Facebook and Instagram ads with a fair placement test, account for creative and delivery differences, and judge results using qualified outcomes.
#Facebook Ads#Instagram Ads+2 more
2026-09-14
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Compare targeting signals across Meta, TikTok, YouTube, LinkedIn, Reddit and Pinterest, and choose tests without mistaking interest for purchase intent.
#Social Advertising#Targeting+1 more
2026-09-14
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Learn which Google Ads keyword insights transfer to TikTok Search Ads, where matching rules differ, and how to test creative and lead quality before scaling.
#TikTok#Google Ads+1 more
2026-09-14
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Understand stolen sessions, malicious downloads and business access changes, then use a defensive checklist to respond to suspected Facebook ad account theft.
#Account Security#Facebook Ads+1 more
2026-09-13
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Understand Google Data Strength Uplift and Meridian GeoX, separate better tracking from incremental sales, and choose evidence for your next budget decision.
#Google Ads#Incrementality+1 more
2026-09-13
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Check music permissions before moving videos between TikTok, Instagram, YouTube and paid ads, using a practical rights matrix and reusable review checklist.
#Music Licensing#Social Video+1 more
2026-09-13
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Compare Reels, TikTok and YouTube view definitions, including replays, watch thresholds and paid metrics, before using video totals to judge performance.
#Video Marketing#Social Media+1 more
2026-09-13
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Google documents a seven-day offline upload limit for attribution. Reconcile report totals, measure CRM upload lag, and protect useful bidding signals.
#Google Ads#Offline Conversions+3 more
2026-09-08
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AI translation QA should protect the facts behind fluent copy. Check prices, conditions, placeholders and links before an agent publishes localized content.
#AI translation#Localization+3 more
2026-09-04
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From September 2026 the campaign-level language setting leaves Search campaigns and stops applying to Performance Max on Search. What changes, what to check.
#google-ads#language-targeting+4 more
2026-09-03
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A census of the newer places AI and SaaS products pay to be seen: pay-to-rank bid boards, tool directories, launch sites, sponsorships and ads in AI answers.
#product-marketing#ai-startups+4 more
2026-09-01
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A maintained ledger of ChatGPT Ads availability: 52 self-serve countries as of September 3, 2026, each rollout dated, plus the $1B run rate. Refreshed in place.
#chatgpt-ads#openai+4 more
2026-09-01
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Google is auto-upgrading Search campaigns to AI Max through September. Microsoft's AI Max for Search is now GA and reaches Copilot. Same name, two decisions.
#google-ads#microsoft-advertising+4 more
2026-09-01
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fal.live runs a continuous AI broadcast with no finished asset and no end, and the page asks viewers to pick what happens next. What the live page shows.
#fal-ai#generative-video+5 more
2026-08-31
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The tool with the widest reach over a marketer's week is a coding agent. Which data and file tasks to hand it, and how to check work it reports as done.
#coding agents#marketing automation+5 more
2026-08-27
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Google's August 20 post bundles three AI Max changes, only one of them dated to September. Telling the live from the announced is the whole decision.
#google-ads#ai-max+4 more
2026-08-20
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Google Ads API v25.1 adds aca_migration_date_time and broad_match_migration_date_time. Whether they populate before or after migration is undocumented.
#google-ads#google-ads-api+4 more
2026-08-19
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Meta AI can now connect to Facebook, Instagram, ad accounts and Google Workspace to analyze performance. It drafts recommendations; it does not run ads.
#meta-ai#meta-ads+4 more
2026-08-19
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