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Digital marketing guides spanning paid media, social, content, email, and analytics. The campaign playbooks and channel tactics our team runs for clients, with the reasoning behind each one.
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Google is piloting a block that stops free-domain logins from doing account linking or user-access changes in Google Ads. No effective date is stated.
#google-ads#corporate-email-requirement+5 more
2026-08-08
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The Search Partner pre-screen has existed since spring 2025, runs through DoubleVerify, IAS or Zefr, and targets brand suitability, not performance.
#search-partner-network#google-ads+5 more
2026-08-08
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Most AI-traffic tools measure referred humans. Agents and crawlers with no browser session, and often no referrer, only ever show up in your server logs.
#server-logs#ai-agents+5 more
2026-08-06
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AI ad creative now outruns human review. A four-check gate covering brand drift, claims, sampling and approval SLAs no platform we found ships as one feature.
#ai-ad-creative#creative-review+5 more
2026-08-05
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When self-hosting n8n, Activepieces or Windmill beats a marketing SaaS subscription, and the maintenance hours that never show up on the hosting bill.
#open-source-ai#marketing-automation+5 more
2026-08-04
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Synthetic respondents track average opinion but miss variance, price sensitivity and thin segments. Where AI twins help, and where real demand data wins.
#synthetic-audiences#market-research+4 more
2026-08-04
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Meta, Google, TikTok and YouTube each run a different AI-disclosure system. A four-platform comparison, plus the EU Article 50 floor underneath them.
#ai-disclosure#paid-media+5 more
2026-08-03
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AI-authored volume is the new deliverability variable. What the contested evidence actually says, and a remediation playbook for AI-drafted email.
#email-marketing#deliverability+5 more
2026-08-03
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EU AI Act Article 50(2) puts machine-readable marking on AI providers, not agencies. What that means for ad creative, and where the marks get stripped.
#eu-ai-act#content-provenance+5 more
2026-08-03
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Buyers keep naming published pricing as their top-ranked ask of vendors. How to build a cost page that answers the question completely.
#pricing-pages#content-marketing+5 more
2026-08-02
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Professional yet friendly is not a spec. Extract sentence length, lexicon and hedging patterns from your corpus, then test how closely AI matches.
#brand-voice#ai-content+5 more
2026-08-02
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A worked agency research workflow on Kimi K3 Swarm, where the merge-and-dedup step, not the fan-out, decides whether the output is worth reading at all.
#kimi-k3#agent-swarm+4 more
2026-08-01
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Treat video-generation APIs as agent tools: async job polling, per-second cost guards, reference-asset handling, and human review gates before delivery.
#AI Video#Agentic Workflows+4 more
2026-07-31
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H3 and Seedance 2.5 landed the same day. At H3's published 2K rate, a 30-second ad variant costs about $3.90 to generate, less than most review time.
#AI Video#Creative Production+4 more
2026-07-31
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Google Ads quietly split click reporting into Product and Non-Product Clicks. What each counts, why the numbers inflate, and why scripts can't pull them yet.
#google-ads#shopping-ads+5 more
2026-07-30
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Meta's Q2 2026 print put average price per ad up 12% and impressions up 14%. A media buyer's planning model for what that does to reach, budget, and CPA.
#meta-ads#paid-social+5 more
2026-07-30
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Four ad-platform policy moves landed in one week — two Google-confirmed, two reported only. A short audit checklist for each, with the status made explicit.
#ad-policy#google-ads+5 more
2026-07-30
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LinkedIn's creative-automation stack now spans managed and self-serve accounts. An ops playbook for Reserved Ads, AI Ad Variants, and vendor-stated lift.
#LinkedIn Ads#B2B marketing+4 more
2026-07-29
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A watchdog report says roughly 7,600 nudify-app ads ran on Meta via one reseller. Meta hasn't confirmed it — here's the adjacency-control checklist.
#Brand Safety#Meta Ads+5 more
2026-07-28
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Runway's Media Router sends one API call to its own models or to rivals, with hard USD price caps per second or per image and dry-run routing validation.
#runway#generative-media+5 more
2026-07-26
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Alphabet's Q2 2026: revenue $119.8B up 24%, Search ads $63.3B up 17%, Cloud $24.8B up 82%. AI Overviews did not visibly cannibalise search advertising.
#Alphabet earnings#Google Ads+4 more
2026-07-25
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Google Ads API v25 removes two lifecycle-goal resources with no grace period, policy appeals now expire after six months, and Missed Opportunities graduated.
#Google Ads API#PPC operations+4 more
2026-07-25
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Alibaba runs two parallel video lines: audio-native HappyHorse and open-leaning Wan 2.7. Neither is new, and their arena snapshots do not cleanly reconcile.
#alibaba#happyhorse+5 more
2026-07-24
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FLUX 3 lands the longest single-pass clip at 20s but no public pricing or independent benchmark. Seedance 2.5 and Gemini Omni Flash lead as production-ready.
#flux-3#seedance-2-5+5 more
2026-07-24
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