Email Marketing Process
Audience Research & Data Collection
Try to gather as much relevant information about your audience as you can from your email signup form. Some examples of information you might want to ask for include title, company, and location. Only ask for information that you will actually use to segment your email campaigns, as asking for too much information can decrease your rate of email signup.
Analyse Goals & Objectives
Whether you are supplying an informational resource or marketing a product with your email marketing campaign, a single focus must be decided upon in order to grab your recipients’ attention and direct them towards your desired action. Too many different calls to action and pieces of unrelated content can cause users to stray from accomplishing the intended goal of an email.
The goal of an email is to trigger clicks and drive traffic to your site. Once there, it is important to fulfil subscribers’ expectations and use landing pages that reflect whatever your email is advertising. As a brand, you want to offer a consistent user experience to your customers for the entire campaign so that in turn, the experience drives conversions.
All of our email marketing campaigns take advantage of A/B testing options to measure and optimize your click-through and open rates. This helps to make sure that your newsletters are created with email best practices, as well as brand-specific data or the use of email automation, which allows us to create an email that is perfectly tailored to your customers.
Analysis & Reporting
Our email marketing solutions are always focused on driving results. We thoroughly analyze findings and aim to understand user behaviour surrounding email campaigns and use our insights to develop an approach that best fits the needs of your brand and users. This phase of the process is a critical component of an effective email marketing strategy as it helps to identify what’s working best and where there may be areas for improvement.