Custom website designs with strategic insights to generate greater brand engagement, higher conversions and measurable results.
Website Design Process
How do you design a website that is custom tailored to your business goals?
See below for an overview of steps from start to launch.
- Discovery & Strategy
- Information Architecture
- Creative Design
- Coding & Development
- Quality Assurance
- Launch & Optimization
Discovery & Strategy Phase
Every professional website design project starts with a discovery and strategy phase where the web designer interviews the client stakeholders on their value differentiation, competitive landscape, and goals for the project. The outcome of this phase is a documented timeline, detailed project plan, and a web strategy.
UX Planning & Information Architecture
Once the target audience, value differentiation, and strategic business analysis have been established in the website strategy phase, the project moves into the UX (User Experience) and IA (Information Architecture) phase, where the website layout, features, functionalities, user path flows, and specification document are wireframed and documented. This is the blueprint phase of the project.
Creative Design Mockups led by Website Designer
In this phase, website designers roll up their sleeves and start applying colour and designs to the wireframes submitted to them by the UX & IA team. The web designers also provide clients with a design storyboard outlining the use of fonts and colours throughout the site.
Responsive Web Design & Back-end Development
All websites are made to be responsive so they will work across various screens, from mobile to tablet to desktop. All frontend coding is done in HTML5, according to best practices, and a CMS (content management system) is customized to give clients the ability to update their responsive sites in real-time.
Quality Assurance & Testing
Creating a high-quality responsive website requires thorough quality assurance testing on multiple devices to ensure that pages load quickly and properly on mobile, tablet, and desktop. In addition, security measures are put in place and the site is tested for proper SEO performance.
Website Launch, Analysis & Optimization
After exhaustive testing in the QA phase, a system administrator takes the new site live and another test is performed to ensure the new customized website is performing as it was designed. During this early launch period, a team also monitors user behaviours on the website and analyses how to improve performance in order to improve conversion rates, time on site, and repeat visits.
How to Increase Engagement
Through Your Website Design
A website design that includes strong content, along with an exceptional user experience, will enhance your search engine optimization and make your business easier to find for potential customers looking for your services. These features will raise the level of trust that search engines put in your business, and in turn, the qualified traffic that comes to your site. Our integrated marketing team specialises in SEO, content, and online media relations that can help design the necessary content for your website, and strategically market it to solidify your online presence.
Pictures, videos, and infographics give you the opportunity to show audiences what you do, rather than just telling them. It provides content to audiences in an engaging and concise format that is easily shareable through other digital platforms. As a full-service digital agency, we can help to generate the media that can bring a whole new look to the design of your website and essence of your brand.
Compel them to get involved by navigating audiences through your website, presenting them with interesting content that keeps them informed and attentive along the way. When used strategically, these CTA’s can lead right to a conversion that feels natural to the customer, and true to your brand. At Digital Applied, our strategists can create a plan for your website that uniformly fits into the rest of your digital efforts. With a thorough website strategy in place, your calls to action will engage visitors in a way that feels exciting, but still united with your business.
This forms a whole new funnel to drive traffic to your website. An individual can share a blog post that in turn drives new potential customers to your website that want to find out more about your company. Our content specialists can help design, write, and manage a blog that reflects your business and your knowledge within the industry, while engaging audiences through compelling content.
An effective website design will portray the unique essence of a brand, while still making it stand out from other competitors within your market. Details about the products and services you provide, contact information, and thorough instructions laying out the steps to make a purchase should be available to visitors. Providing the material needed in order to get to know your company will help potential customers more easily find all the information they need in order to confidently make a conversion. At Digital Applied, we work to get to know the people behind the brand so that we can better your digital efforts. We want to help market your business to an online audience through engaging designs that will grow your brand online.
You want your visitors to be able to view and navigate your website through whichever medium they are using. Whether that be a laptop, tablet, or mobile phone, making sure that your website accessible and functioning within all of these formats should not be overlooked. Not only does it give you the most value from a business perspective, but it makes engagement easier than ever for the customer.
Quality Assurance & Usability
If a visitor gets to a page and is unhappy or confused by the usability, they are going to leave. Our developers test the quality of each website we develop in order to ensure that they are functioning in the best possible way, and are quick to make changes to alleviate any issues that may arise. This guarantees an effortless experience for our clients and an engaging one for their audiences.