Search Engine Optimization

Our SEO services help drive traffic to your website by improving keyword rankings in search engines.

Our Approach to SEO

An initial SEO audit, including competitive review and keyword research is conducted. This allows us to build a cohesive project plan with a clear outline for implementation, effectiveness, and success.

Onsite optimization, tailored to user-experience and including technical optimization as well, helps to maximize SEO efforts and improve search engine rankings.

Onsite content is created with SEO best practices top of mind while still providing value to the user and avoiding unnatural keyword rankings.

Monthly analysis and media outreach takes place to identify opportunities for expanding audience reach, helping visitors find your site, and improving overall user relevancy.

SEO Process

Our 5 step SEO process ensures that your business gets the most out of our services.

Learn about the client's business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

Project Brief

Define client information & business goals along with all required information to properly complete discovery process.

Keyword Research

Define potential target keywords based on business goals outlined in the project brief and opportunities found in the SEO audit.

Competitive Analysis

Define SEO competitors based on keyword research and determine areas of opportunity and risk.

IA Overview

Produce suggestions for improving site performance based on user experience and navigation.

SEO Audit

Create baseline for current website SEO performance based on analytics and onsite & offsite factors.

Learn about the client's business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

On-site Strategy

Document actionable plan to introduce changes to the website code and content to optimize it for search engines.

Off-site Strategy

Determine potential partners and influencers to target for
link-building and PR efforts that align with the approach and timeline of the project.

Content Strategy

Create schedule of content to be created for the website, outreach campaigns, press releases, and social media.

Measurement Planning

Document measurable short-term and long-term goals to evaluate campaign performance.

Learn about the client's business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

Content Implementation

Adjust website text based on the Content Strategy to reflect the keywords targeted in the Keyword Research document.

Technical Implementaton

Implement edits to the website’s coding based on the on-site strategy, helping to optimize your site for improved rankings. This can include changes to things like meta-information, canonical tags, and internal links.

Learn about the client's business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

Content Creation

Regularly create quality content based on the Content Strategy.

Public Relations

Spread information about the client’s business using press releases, news, and industry channels in an effort to increase exposure of content and links back to the client’s website.

Influencer Outreach

Contact potential partners with the goal of publishing content on their websites that include links to the client’s website.

Social Media

Encourage audiences to share and discuss content related to a client’s business.

Learn about the client's business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

Monthly Performance Report

Define client information & business goals along with all required information to properly complete discovery process.

Quarterly Review

Comprehensive overview of campaign and adjustments to the project plan based on the results achieved.

Best SEO Practices

We never engage in black hat techniques.

While these forbidden tactics may offer short wins, the penalties associated can wreak havoc on your most important rankings in the long-term.

We stay on top of trends in the ever-changing SEO space.

Continual training and professional development for all members of the team is one of the many ways we ensure our client’s success.

We believe in utilising best practices that maximize short and long-term success.

We develop content and structure website with the user-experience always top of mind.

Our SEO specialist team is defined by persistence and tenacity.

We never leave potential opportunities on the table, and always keep your core objectives in focus.

Ready to discuss your project?

See how your business can benefit with Digital Applied on Your team.

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