AI DevelopmentNew Release5 min readPublished September 23, 2026

GA September 22 · voice cloning with consent · $9 per million audio tokens · doubles on January 1, 2027

Gemini 3.8 Flash TTS: Voice Cloning and a Price That Doubles

Gemini 3.8 Flash TTS is generally available with voice cloning from a 30-second sample. The promotional price ends December 31 and doubles on January 1, 2027.

DA
Digital Applied Team
Research and practical guidance
GA on the APISeptember 22, 2026
AnnouncedSeptember 23, 2026

Google made Gemini 3.8 Flash TTS and Gemini 3.8 Flash-Lite TTS generally available on the Gemini API on September 22, 2026, and announced them on its blog on September 23. Both models turn a text script into audio. The new parts are voice design from a text prompt, voice replication from a 30-second sample with a recorded consent statement, and a promotional price that doubles on January 1, 2027.

The price cliff is the decision. At the promotional rate, an hour of Flash TTS audio costs $0.81. From January 1 it costs $1.62. Anyone budgeting a voice product on today's rate is budgeting at half the price they will pay in fourteen weeks.

Every figure here comes from Google's pricing page, its text-to-speech guide, the API changelog and the September 23 announcement. The benchmark positions are Google's own claims and have not been independently replicated. No latency figure has been published.

Key takeaways
  1. 01
    Promotional pricing runs to December 31, 2026 and doubles on January 1, 2027.Flash TTS audio output is $9 per million tokens now and $18 from January 1. Flash-Lite is $6 now and $12 from January 1. Text input doubles from $0.50 to $1.00 on both.
  2. 02
    Voice cloning needs a 30-second sample plus a spoken consent recording, and is off in six places.Google's footnote excludes Illinois, Texas, the EEA, the UK, Switzerland and India for voice replication through AI Studio. Up to 200 stored voices per project.
  3. 03
    Google publishes three voice counts, and they measure different things.30 prebuilt studio voices in the guide, 150+ prebuilt and custom voices in the changelog, and 2,000+ production-ready voices in the announcement.
  4. 04
    Prototype now at the promotional price. Budget at the January 1 price.The per-minute cost is arithmetic from Google's per-10-second equivalents. Flash TTS after January 1 is only 10% cheaper per token than the 3.1 preview it replaces.

01 — The releaseWhat shipped

Model IDsText in, audio out. Default output is WAV.
gemini-3.8-flash-tts · gemini-3.8-flash-lite-tts
Input / output tokensPer Google's model pages. Audio is billed at 25 tokens per second.
8,192 / 16,384
LanguagesPer the text-to-speech guide. The announcement says over 100 for the pair.
130+ Flash · 100+ Flash-Lite
Ways to get a voicePrebuilt, Extended Voice Library, voice design from a prompt, voice replication from a sample.
4
Multi-speaker in one requestPrebuilt voices only. Custom voices are synthesised one turn at a time and joined.
Up to 2 speakers
Where it runsGemini Enterprise, the renamed Vertex platform, is listed as coming soon.
Gemini API · AI Studio

Google positions the two models differently. The changelog describes Flash-Lite TTS as the model built to replace the 3.1 Flash TTS preview for high-throughput production and real-time voice agent cascades. Flash TTS is pitched at studio-grade voice work, acting, regional dialects and long-form audio. Neither model supports function calling, the Live API, thinking, structured outputs or grounding, so a voice agent still needs a separate text model in front of it. Our post on choosing between Gemini 3.8 Live and a cascade covers that split.

Both models are stable releases. Google's deprecations page names them as the replacement for the 3.1 Flash TTS preview and for the two 2.5 TTS previews from May 2025, and lists no shutdown date for any of the three. Every clip carries a SynthID watermark.

02 — The invoiceThe price now and on January 1

Google's pricing page lists every paid rate twice: one figure through December 31, 2026, and one starting January 1, 2027. The second figure is exactly double the first on every line. Prices are per million tokens, input then output. Google bills audio at 25 tokens per second, so a minute of audio is 1,500 output tokens.

Source: Google Gemini API pricing page. Per million tokens, input / output. The per-minute column is our arithmetic from Google's per-10-second equivalents, promotional then January 1 rate.
Model and tierTo Dec 31, 2026From Jan 1, 2027Per audio minute
Flash TTS · Standard$0.50 / $9.00$1.00 / $18.00$0.0135 → $0.027
Flash TTS · Batch or Flex$0.25 / $4.50$0.50 / $9.00$0.00675 → $0.0135
Flash TTS · Priority$0.90 / $16.20$1.80 / $32.40$0.0243 → $0.0486
Flash-Lite TTS · Standard$0.50 / $6.00$1.00 / $12.00$0.009 → $0.018
Flash-Lite TTS · Batch or Flex$0.25 / $3.00$0.50 / $6.00$0.0045 → $0.009
Flash-Lite TTS · Priority$0.90 / $10.80$1.80 / $21.60$0.0162 → $0.0324
3.1 Flash TTS Preview · Standard$1.00 / $20.00no change listed$0.03

Three things follow from the table. First, the promotional Flash TTS rate is 55% below the 3.1 preview per audio minute. After January 1 the gap shrinks to 10%, because $18 against $20 is a small saving. Second, Batch and Flex halve every input and output rate and Priority multiplies it by 1.8, in both periods. Third, context caching is also promotional, $0.125 per million now and $0.25 from January 1, which matters for long scripts that reuse a system instruction.

A worked example, illustrative only. A dubbing pipeline producing 1,000 hours of audio a month on Flash TTS Standard pays about $810 for output today and about $1,620 from January. The same volume on Flash-Lite Batch pays about $270 now and $540 later. Input costs are small by comparison, since a minute of speech is a few hundred text tokens. The choice of tier moves the bill more than the choice of month, but both double.

03 — The rulesVoice cloning: consent and geography

Google calls the feature voice replication. According to the announcement, the model can recreate a vocal profile from a 30-second sample, and the request must include a verbal consent recording from the voice owner. The guide adds that stored voices have a one-year life and a cap of 200 per project, and that a stateless voice key expires after seven days.

Where cloning is switched off

The announcement's footnote states that voice replication through AI Studio is not available in Illinois, Texas, the EEA, the UK, Switzerland and India. Google gives no reason in the post. If your users or your voice talent sit in one of them, plan on voice design from a prompt instead, which has no such restriction listed.

Two practical limits sit under the headline. Multi-speaker generation in a single request handles two speakers and only prebuilt voices. A cloned or designed voice has to be synthesised one turn at a time and joined afterwards, which puts the pacing of a two-voice dialogue back on your pipeline. And voice remixing, the ability to shift the timbre or accent of a library voice, is listed as coming soon rather than shipped.

04 — The countWhat the voice count actually is

Google's own material gives three different voice counts for the same launch. They are not contradictory once you see what each one measures, but a buyer comparing vendors will meet all three.

30
Prebuilt studio voices
Text-to-speech guide

The named voices, Zephyr, Puck, Kore and the rest, that work in multi-speaker requests and need no setup. This is the number OpenRouter's catalog repeats.

Documented
150+
Prebuilt and custom voices
API changelog, Sep 22

What the new Voices endpoint returns when you list the Extended Voice Library. The guide describes the library as hundreds of additional voices across languages, accents and personas.

Queryable
2,000+
Production-ready voices
Announcement, Sep 23

The marketing figure. It does not appear in the guide, the changelog or the model pages, so treat it as the vendor's own description of its library rather than a count you can list.

Vendor claim

The same care applies to the benchmark claims. The announcement says Flash TTS took the top overall position on Hume AI's Voice Design Benchmark with a score of 71.4, that the two models hold the first two places on Hume's Overall Quality Index, and that both sit in top positions on Voice Arena's blind preference tests in Japanese, Brazilian Portuguese, Vietnamese, Modern Standard Arabic, Mexican Spanish and Hindi. No Elo figures or confidence intervals are given. Our guide to reading vendor voice benchmarks explains why a vendor's position on a test it chose is a claim, not a ranking.

Voice replication through AI Studio is not available in Illinois, Texas, EEA, UK, Switzerland, and India.Google, Gemini 3.8 text-to-speech says hello, footnote, September 23, 2026

05 — The decisionThe one decision

A promotional price with a published end date is an invitation to prototype cheaply and a trap for anyone who quotes a client on it. The routing below assumes the January 1 rate is the real one.

You are prototyping a voice product this quarter
Build on Flash-Lite TTS Standard at the promotional rate and measure minutes of audio per user per month. Multiply the result by the January 1 rate before you set a price. If the product is not viable at $0.018 a minute, it is not viable.
Budget at 2×
You produce audio in bulk and latency does not matter
Batch or Flex halves the input and output rates in both periods. At $0.0135 a minute after January 1, Flash TTS Batch still costs less than the 3.1 preview did at Standard. Queue the work and take the discount.
Batch or Flex
You need a specific person's voice
Check the six excluded jurisdictions first, for both the talent and the audience. Record the consent statement as part of the same session as the sample and keep both. Expect one voice per turn in dialogue scenes.
Consent on file
You are comparing Google against other TTS vendors
Compare per minute of audio at the January rate, not per million tokens, since every vendor uses a different unit. Google bills audio at 25 tokens per second, so one million audio tokens is about 11 hours of speech.
Per minute

Our earlier guide to Google's TTS models covers the Flash and Pro TTS line that came before this release. Teams that want the pricing and consent rules built into a content pipeline can look at how we run an AI content engine for clients.

06 — ConclusionThe promotional rate is real until December 31, and so is the doubling

What to do this week

Prototype on today's price, put the January 1 price in every forecast, and clear the consent and geography rules before cloning anyone

Gemini 3.8 Flash TTS is a stable release with a documented price path. The work this week is arithmetic: measure minutes, multiply by the January rate, and decide whether Flash or Flash-Lite, Standard or Batch, fits the product. Voice replication is the feature to handle carefully, since its consent and geography rules are Google's, and yours to comply with.

Digital Applied

Build voice into a content pipeline on numbers that survive January.

We cost, prototype and ship AI voice and content workflows with the price path, consent rules and vendor comparisons written down before the first minute of audio.

Vendor cost modellingConsent workflowsPipeline build
Your next project

A voice product with a real budget

  • →Cost per minute at the post-promo rate
  • →A cloning process with consent on file
  • →A cascade or native voice-agent choice
Questions and answers

The questions we get about Gemini 3.8 Flash TTS

At the promotional rate, about $0.0135 per minute of audio on the Standard tier, from Google's per-10-second equivalent of $0.00225. From January 1, 2027 it is about $0.027 per minute. Flash-Lite TTS is $0.009 now and $0.018 from January 1.
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