AI DevelopmentDecision Matrix10 min readPublished October 16, 2026

One API model · one ChatGPT model · two prices that do not convert

xAI vs OpenAI Voice: Grok Voice 3.0 vs GPT-Live-1.1 Compared

Within two days this week both xAI and OpenAI upgraded their voice models, and the upgrades are easy to confuse. xAI's Grok Voice 3.0, released October 14, 2026, is an API model for building voice agents, priced at $0.08 a minute. OpenAI's GPT-Live-1.1, rolling out from October 15, is the voice inside ChatGPT, with hourly limits by plan, while OpenAI's API voice model stays GPT-Live-1 at $0.05 a minute plus backend usage. This post keeps the surfaces, the units and the benchmarks apart so the comparison is honest.

DA
Digital Applied Team
Senior strategists · Published October 16, 2026
PublishedOct 16, 2026
Read time10 min
SourcesxAI, OpenAI, Google primaries
Grok Voice 3.0, API
$0.08/min
unchanged from 2.0 · xAI pricing page, Oct 16
gpt-live-1, API
$0.05/min
plus backend model and tool usage · no 1.1 on the API
ChatGPT Plus Live limit
3h/24h
GPT-Live-1.1 · Pro $100 15 h · Pro $200 unlimited
AA Speech-to-Speech Index
86.9Grok
GPT-Live-1 83.2 · as cited by xAI, not against 1.1

On October 14, 2026 xAI released Grok Voice 3.0, a speech-to-speech model for its Voice Agent API, at the same $0.08 per minute as the Grok Voice 2.0 it replaces. On October 15 OpenAI's release notes announced GPT-Live-1.1 and GPT-Live-1.1 Quip, a smaller version, rolling out inside ChatGPT Voice with more natural accents and new voices in six languages. The two are not the same kind of product. Grok Voice 3.0 is something a business builds a phone agent on. GPT-Live-1.1 is something a ChatGPT subscriber talks to, and the model OpenAI sells to developers is still GPT-Live-1.

That distinction is the reason this post exists. Coverage of "xAI vs OpenAI voice" tends to put the two upgrades in one sentence and the two prices in one table. The prices are in different units with different inclusions, xAI's benchmark table compares Grok Voice 3.0 against GPT-Live-1 rather than 1.1, and OpenAI has given no date for 1.1 on its API. Each of those is a trap for a buyer, and each gets its own section below.

Sources are the vendors' own pages, read on October 16: xAI's announcement and pricing page, OpenAI's ChatGPT release notes, Voice help article and API pricing page, and Google's Gemini API pricing page for the third reference point. One naming note, once: xAI's announcement and pricing pages now carry "SpaceXSI" branding in places; this post uses xAI, the name in their x.ai and docs.x.ai addresses. Our earlier posts cover Grok Voice 2.0 and GPT-Live-1 on the API.

Key takeaways
  1. 01
    Different surfaces: an API model versus a ChatGPT model.Grok Voice 3.0 ships in xAI's Voice Agent API for building agents; agents on the grok-voice-latest alias were moved to it automatically and 2.0 is marked deprecated. GPT-Live-1.1 ships inside ChatGPT Voice by plan. OpenAI's API voice model on October 16 is still gpt-live-1, with no 1.1 API date announced.
  2. 02
    The per-minute prices are not like for like.xAI's $0.08 per minute is the published Voice Agent API rate. OpenAI's $0.05 per minute for gpt-live-1 is billed per second and, in OpenAI's words, backend model and tool usage is charged separately. Gemini 3.8 Live is token-metered, with Google's own per-minute equivalents of $0.005 in and $0.018 out. No cheapest-overall claim survives those differences.
  3. 03
    ChatGPT Live time is capped by plan on a rolling 24 hours.Free gets limited Quip; Go gets 3 hours of Quip; Plus gets 3 hours of GPT-Live-1.1; the $100 Pro tier 15 hours; the $200 Pro tier unlimited with abuse guardrails. Business plans get 3 or 15 hours then 1.25 credits a minute; usage-based Enterprise pays $0.05 a minute.
  4. 04
    xAI's benchmarks beat GPT-Live-1, which is not the model OpenAI just shipped.On the Artificial Analysis Speech-to-Speech Index xAI cites 86.9 for Grok Voice 3.0 against 83.2 for GPT-Live-1 and 82.6 for Gemini 3.8 Live. Every row in xAI's table is against GPT-Live-1. No shared benchmark covered GPT-Live-1.1 on October 16.
  5. 05
    Pick by what you are building, not by the headline.A phone or support agent is an API decision between Grok Voice 3.0, gpt-live-1 and Gemini 3.8 Live. An employee assistant is a ChatGPT plan decision about hours. A power user of ChatGPT Voice gets GPT-Live-1.1 by upgrading to Plus; nothing xAI shipped this week changes that.

01 — Two ReleasesWhat each company shipped.

xAI's announcement of Grok Voice 3.0 describes a new speech-to-speech model that xAI calls "the world's most intelligent speech-to-speech model", a vendor claim we print as one. It replaces Grok Voice 2.0 in the Voice Agent API, and xAI states that agents pointed at the grok-voice-latest alias were switched over automatically with no changes needed. The pricing page, read October 16, lists Grok Voice 3.0 at $0.08 per minute, or $4.80 an hour, and marks 2.0 as deprecated.

OpenAI's ChatGPT release notes for October 15 say the company is rolling out GPT-Live-1.1 and a smaller GPT-Live-1.1 Quip in ChatGPT Voice, with more natural accents across languages, a wider range of the short phrases the model says while it searches, and new voices for French, German, Hindi, Japanese, Korean and Mexican Spanish plus a new English voice named Bubbie. Voices vary by region and account. Nothing in the notes mentions the API, and OpenAI's API pricing page on October 16 lists gpt-live-1 only.

xAI
Grok Voice 3.0, for builders
Voice Agent API · $0.08/min

Speech-to-speech model released October 14, 2026. Replaces 2.0 behind the grok-voice-latest alias with no code change. xAI says it also runs in Tesla vehicles, Starlink call centres and Grok's own voice mode; those are xAI's statements.

API, available now
OpenAI
GPT-Live-1.1, for subscribers
ChatGPT Voice · by plan

Rolling out from October 15, 2026 in ChatGPT's Live voice mode on Plus, Pro, Business and Enterprise plans. More natural accents, new voices in six languages. Not on the API; OpenAI's developer model remains gpt-live-1.

ChatGPT, rolling out
OpenAI
GPT-Live-1.1 Quip, the small one
ChatGPT Free and Go

Described by OpenAI as a mini version of the model. Free users get a limited amount; Go subscribers get 3 hours in a rolling 24 hours. It is the Live model on ChatGPT's Free and Go plans.

ChatGPT, rolling out

02 — SurfacesWhere each one runs.

The surface decides who the buyer is. Grok Voice 3.0 is reached through xAI's Voice Agent API, so its customer is a developer or a business wiring speech into a phone line, an app or a kiosk. xAI's announcement puts its own deployments forward as proof: Tesla vehicles handling what xAI describes as millions of conversations a day, and Starlink call centres taking about 20,000 calls a day, with roughly 70% resolved with no human and one in four sales calls ending in a purchase. All of those are xAI's figures about its deployments at Tesla and SpaceX, and we have no way to check them.

GPT-Live-1.1 is reached by opening ChatGPT and tapping the voice button. OpenAI's Voice help article describes three modes: Live, which is GPT-Live-1.1 or Quip depending on plan; Advanced, which OpenAI calls the previous real-time experience and which is still needed for video or screen sharing on mobile; and Standard, which is turn by turn. Spoken approval of plugin actions is not supported, so an action that needs approval is approved on screen. The customer here is a person or a workspace administrator choosing a plan, and the useful question is hours, not price per minute.

The failure case is a business that reads "OpenAI upgraded voice" and expects its gpt-live-1 phone agent to improve. It will not, until OpenAI ships 1.1 on the API, and on October 16 OpenAI had given no date for that. Secondary coverage saying the API version is "coming soon" is not an OpenAI statement.

One week, two different customers
If you build agents, this week's news is Grok Voice 3.0 and the comparison is against gpt-live-1 and Gemini 3.8 Live. If you run ChatGPT for staff, this week's news is GPT-Live-1.1 and the decision is which plan's hours fit. Nothing xAI shipped runs inside ChatGPT, and neither GPT-Live-1.1 model runs on OpenAI's API.

03 — PricePrice, with the units kept apart.

Three vendors, three units. xAI prices Grok Voice 3.0 at $0.08 per minute of voice session; its pricing page also lists a line of "$0.004 / text input" whose unit we could not determine from the page, so we do not interpret it. OpenAI prices gpt-live-1 voice sessions at $0.05 per minute, billed per second, and states on the same page that "Backend model and tool usage is charged separately." Google prices Gemini 3.8 Live by token, at $3.00 per million audio input tokens and $12.00 per million audio output tokens including thinking, and gives its own per-minute equivalents of $0.005 in and $0.018 out.

Why the inclusions matter more than the headline: a gpt-live-1 session that calls a reasoning model and three tools behind the voice layer costs $0.05 a minute plus whatever those calls cost, which can be more than the voice line itself. xAI's $0.08 is presented as the rate for the voice agent; whether it covers the model's reasoning on long calls is not spelled out on the pricing page in a way we can quote. The example is a 10-minute support call: $0.80 on Grok Voice 3.0 by the published rate, $0.50 on gpt-live-1 before backend usage, and about $0.12 of audio on Gemini 3.8 Live if the caller and agent speak equal halves, by Google's per-minute figures. The failure case is calling any of those "cheapest" without the inclusions attached. Our guide to voice pricing units explains why minutes, tokens and characters do not convert.

ProductPriceUnitWhat the vendor says it covers
Grok Voice 3.0, xAI Voice Agent API$0.08per minute ($4.80 per hour)Voice agent rate; a separate "$0.004 / text input" line is listed without a stated unit
gpt-live-1, OpenAI API$0.05per minute, billed per secondVoice session only; backend model and tool usage charged separately
GPT-Live-1.1 in ChatGPT, usage-based Enterprise$0.05per minuteLive voice in ChatGPT; other plans use hours or 1.25 credits per minute
Gemini 3.8 Live, Google API$3.00 in · $12.00 outper million audio tokens; Google's equivalents $0.005 and $0.018 per minuteOutput includes thinking; text $0.75 in, $4.50 out
gpt-realtime-2.1, OpenAI API$32 in · $64 outper million audio tokensToken-metered alternative; cached audio input $0.40; mini tier $10 and $20
Sources: xAI developer pricing page; OpenAI API pricing page; OpenAI ChatGPT Voice help article; Google Gemini API pricing page. All read October 16, 2026. Units differ by row and are not converted.

04 — Plan LimitsChatGPT Voice plan limits.

For a ChatGPT subscriber, GPT-Live-1.1 is rationed in hours per rolling 24-hour window, and the help article updated around October 15 sets them out by plan. The table below is OpenAI's schedule as published; when the Live hours run out, ChatGPT notifies you, Business plans move to 1.25 credits a minute, and usage-based Enterprise pays per minute throughout. The article does not say what consumer plans fall back to.

Why it matters: a 20-person team that adopts ChatGPT Voice for daily stand-ups and dictation will hit 3 hours per person on Business Standard inside a working day of heavy use, after which every minute costs 1.25 credits. The example that surprises people is the $100 Pro tier: 15 hours, not unlimited; only the $200 tier removes the cap, and even that carries abuse guardrails. The failure case is a workspace administrator budgeting on seat price alone when the real variable is Live minutes past the included hours.

ChatGPT planLive modelLive limit, rolling 24 hAfter the limit
FreeGPT-Live-1.1 QuipLimitedNot stated; ChatGPT notifies you
GoGPT-Live-1.1 Quip3 hoursNot stated; ChatGPT notifies you
PlusGPT-Live-1.13 hoursNot stated; ChatGPT notifies you
Pro ($100)GPT-Live-1.115 hoursNot stated; ChatGPT notifies you
Pro ($200)GPT-Live-1.1Unlimited, abuse guardrailsn/a
Business StandardGPT-Live-1.13 hours1.25 credits per minute
Business PremiumGPT-Live-1.115 hours1.25 credits per minute
Enterprise, Edu, Clinicians (credits)GPT-Live-1.1Credit-metered from the start1.25 credits per minute
Enterprise, usage-based USDGPT-Live-1.1Usage-metered$0.05 per minute
Enterprise and Edu, legacyGPT-Live-1.13 hoursNot stated; ChatGPT notifies you
K-12 TeachersGPT-Live-1.13 hoursNot stated; ChatGPT notifies you
Source: OpenAI, ChatGPT Voice help article, updated around October 15, 2026 and read October 16. Limits are OpenAI's published schedule and change without notice.

05 — xAI's TableThe benchmarks xAI reports.

xAI's announcement carries a benchmark table citing third-party evaluations, and it compares Grok Voice 3.0 with GPT-Live-1 in its Astra configuration at medium effort, with Gemini 3.8 Live with extended thinking at high, and with its own Grok Voice 2.0. It does not compare with GPT-Live-1.1, which OpenAI released the day after xAI's announcement, and no shared benchmark covered that model on October 16. Read every row below as xAI's selection of third-party numbers against OpenAI's previous model.

BenchmarkGrok Voice 3.0GPT-Live-1 (Astra, medium)Gemini 3.8 Live (ext. thinking, high)
AA Speech-to-Speech Index86.983.282.6
Big Bench Audio98.5%90.1%97.7%
Speech Agent Arena, Elo10701048990
Task success rate94.8%87.4%89.1%
Full Duplex Bench97.0%94.9%91.9%
Source: xAI, Grok Voice 3.0 announcement, October 14, 2026, citing third-party evaluations, read October 16. xAI's table compares against GPT-Live-1, not GPT-Live-1.1. Grok Voice 2.0's figures in the same table: 81.3, 97.2%, 1011, 94.6%, 95.1%.

Two readings. First, by xAI's selection Grok Voice 3.0 leads every row, and the gap over GPT-Live-1 ranges from about two points on Full Duplex Bench to eight points on Big Bench Audio and 22 Elo points on the arena. Second, the improvement over xAI's own 2.0 is uneven: the index rises from 81.3 to 86.9 and the arena from 1011 to 1070, while task success barely moves from 94.6% to 94.8%. For a buyer already on 2.0 that says the upgrade is about comprehension and conversational quality, not about completing more tasks. We have not run any of these; our reference on voice-agent latency measures is the method for checking the claims on your own calls.

Artificial Analysis Speech-to-Speech Index, as cited by xAI

Source: xAI announcement, October 14, 2026, citing the Artificial Analysis Speech-to-Speech Index. Vendor-cited third-party figures; GPT-Live-1.1 is not scored.
Grok Voice 3.0xAI, released Oct 14, 2026
86.9
GPT-Live-1 (Astra, medium)OpenAI API model as of Oct 16
83.2
Gemini 3.8 Live (ext. thinking, high)Google
82.6
Grok Voice 2.0xAI, now deprecated
81.3

06 — LatencyLatency and partner claims.

Beyond the table, xAI makes three claims that a buyer will hear repeated. On τ-Voice, which xAI says measures support calls with varied accents, noise and interruptions, xAI reports Grok Voice 3.0 at 71.6% and describes it as comparable with GPT-Live-1 in its Astra configuration but at 40% lower latency. On EVA-Bench, an evaluation from ServiceNow, xAI reports Grok Voice 3.0 at 74% accuracy and best jointly on accuracy and customer experience, and carries a ServiceNow quote saying it "sets a new Pareto frontier on EVA-Bench". And xAI describes response latency as under one second. EVA-Bench is ServiceNow's published open-source benchmark, but xAI gives no method for the 40% latency ratio or the sub-second figure, and the ServiceNow line is a partner quote on the vendor's page.

Why it matters: latency is the number a caller feels, and it is the one nobody in this comparison publishes as a distribution. "40% lower" than an unstated figure is a ratio without a base. The example is a support line where the agent must look up an order before answering: tool latency, not model latency, usually dominates, and no vendor table measures your tools. The failure case is choosing on a latency claim and discovering that the database call is the slow part. Our Gemini 3.8 Live post covers the same trade-off from Google's side, where extended thinking buys accuracy with wait time.

τ-Voice, support-call handlingxAI-reported · comparable with GPT-Live-1 (Astra)
71.6%40% lower latency, per xAI, base not stated
EVA-Bench accuracyxAI-reported · ServiceNow's benchmark
74%best jointly on accuracy and experience, per xAI
Response latencyxAI's description, no distribution published
under 1 s
Starlink call centresxAI-reported deployment figures
~20,000 calls/day~70% resolved with no human; 1 in 4 sales calls buys

07 — FitWhich to use, by job.

The routing below follows the surfaces, the published prices and xAI's cited benchmarks. It is where to start a two-week pilot, not where to end one.

A phone or support agent that must call tools and resolve calls without a human
An API decision. Grok Voice 3.0 leads xAI's cited benchmarks at $0.08 a minute; gpt-live-1 is $0.05 plus backend usage; Gemini 3.8 Live is token-metered. Pilot two on your own call recordings.
Grok Voice 3.0 or gpt-live-1
An internal assistant for staff who already use ChatGPT
A plan decision. GPT-Live-1.1 arrives with the plan; budget Live hours per person and the 1.25 credits a minute overage on Business, or $0.05 a minute on usage-based Enterprise.
ChatGPT Business or Enterprise
A ChatGPT power user who wants the best voice OpenAI offers
Plus gives 3 hours of GPT-Live-1.1 a day; the $100 Pro tier 15 hours; only the $200 tier is uncapped. Free and Go get the smaller Quip model.
ChatGPT Plus or Pro
An existing Grok Voice 2.0 agent
Already on 3.0 if you used the grok-voice-latest alias, at the same price. Re-run your acceptance tests: xAI's own table shows task success nearly unchanged while comprehension scores rose.
Grok Voice 3.0, same bill
A gpt-live-1 agent hoping for the 1.1 improvements
Nothing changes until OpenAI ships 1.1 on the API, and no date was published on October 16. Do not plan a release around secondary 'coming soon' reports.
gpt-live-1, unchanged

If your team is choosing a voice model for a customer line and wants the three APIs tested on your own call recordings, tools and latency budget rather than on a vendor's table, that is work our AI transformation team does, including the per-call cost model with every inclusion written down.

08 — ConclusionTwo upgrades, two different buyers.

The finding, October 16, 2026

Compare Grok Voice 3.0 with gpt-live-1 and Gemini 3.8 Live for agents, budget ChatGPT Live hours for staff, and wait for an OpenAI date before expecting 1.1 on the API.

xAI's Grok Voice 3.0, released October 14, 2026, is an API model for voice agents at an unchanged $0.08 per minute, and it leads every row of xAI's cited benchmark table against GPT-Live-1 and Gemini 3.8 Live. OpenAI's GPT-Live-1.1, rolling out from October 15, is the voice inside ChatGPT, rationed by plan from a limited Quip tier on Free to unlimited on the $200 Pro tier.

The prices do not convert. xAI's $0.08 is a voice-agent rate; OpenAI's $0.05 for gpt-live-1 excludes backend model and tool usage; Google meters Gemini 3.8 Live by token. The benchmarks do not reach the new OpenAI model: every xAI row is against GPT-Live-1, and no shared score for 1.1 existed on October 16.

Every figure here is a vendor's own statement or a vendor's citation of a third party, read from the vendors' pages on October 16. Tesla and Starlink usage is xAI's claim. Pilot on your own calls before you believe any of it about your line.

Test the voice models on your own calls

Hear the difference on your own line, not a vendor's.

We run candidate voice models on your own call recordings and tools, measure the latency your callers would feel, and write the per-call cost with every inclusion attached before you commit a phone line to any of them.

Free consultationExpert guidanceTailored solutions
What we work on

Voice agent evaluations

  • →Voice-agent pilots on real call recordings
  • →Per-call cost models across minutes and tokens
  • →Latency budgets including your own tools
  • →ChatGPT plan sizing for voice-heavy teams
  • →Migration between voice APIs without downtime
FAQ · Grok Voice 3.0 vs GPT-Live-1.1

The questions we get every week.

They ship on different surfaces. Grok Voice 3.0, released by xAI on October 14, 2026, is a speech-to-speech model in xAI's Voice Agent API, used by developers and businesses to build voice agents, priced at $0.08 per minute. GPT-Live-1.1, which OpenAI began rolling out on October 15, is the model behind ChatGPT's Live voice mode for subscribers, with hourly limits by plan. OpenAI's API voice model on October 16 was still gpt-live-1, and OpenAI had announced no date for 1.1 on the API.
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