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Automation & Productivity

Zapier vs Make vs n8n: Complete 2025 Automation Platform Comparison

By Digital Applied TeamJune 20, 202530 min read

Choosing the right automation platform can save your business thousands of hours and tens of thousands of euros annually. We've tested Zapier, Make (formerly Integromat), and n8n extensively to bring you this comprehensive comparison based on real-world usage, pricing analysis, and performance benchmarks.

Quick Winner Summary

Best for Beginners

Zapier - Easiest to use with 7,000+ integrations

Best Value

Make - Most affordable for complex workflows

Best for Developers

n8n - Open-source with self-hosting option

Quick Decision Flowchart
Answer these questions to find your ideal automation platform

Platform Overviews

Zapier
Market Leader
The established automation giant

Founded: 2011

The most popular automation platform with the largest app ecosystem

7,000+ integrations

No-code interface

Extensive templates

Expensive at scale

Make
Best Value
The visual automation powerhouse

Founded: 2012 (as Integromat)

Visual workflow builder with powerful data transformation

Visual workflow design

Advanced error handling

Cost-effective pricing

2,000+ integrations

n8n
Open Source
The developer-friendly alternative

Founded: 2019

Open-source automation with self-hosting and AI-native features

Self-hosting option

Code-friendly

AI-native (70+ AI nodes)

Steeper learning curve

Detailed Pricing Comparison

PlanZapierMaken8n
Free
100 tasks/mo
5 Zaps, 2-step
1,000 ops/mo
Unlimited scenarios
Self-hosted: Free
Unlimited
Free
€0
100 tasks/mo
€10.59
10,000 ops/mo
€20
2,500 executions
5 active workflows
Professional
~€99
Monthly pricing
€18.82
10,000 ops/mo
€50
10,000 executions
15 active workflows
Team
~€76
Monthly pricing
€34.12
10,000 ops/mo
Custom
Custom executions
Unlimited workflows
Enterprise
Custom
100,000+ tasks
Custom
Unlimited ops
Custom
Unlimited executions
Unlimited workflows
Cost Calculator Examples
Real-world scenarios to help you estimate costs

Scenario 1: Small Business (1,000 automations/month)

Zapier: €78.79+/mo (Professional plan required)

Make: €10.59/mo (Core plan)

n8n: €20/mo (Cloud) or Free (self-hosted)

💰 Best value: Make or n8n self-hosted

Scenario 2: Growing Company (10,000 automations/month)

Zapier: €78.79+/mo (varies by task usage)

Make: €18.82/mo (Pro plan)

n8n: €50/mo (Pro cloud)

💰 Best value: Make

Scenario 3: Enterprise (100,000+ automations/month)

Zapier: €600+/mo (varies by tasks)

Make: Custom pricing (~€200-300/mo)

n8n: Custom pricing (Enterprise) or self-hosted

💰 Best value: Make or n8n self-hosted

Feature Comparison Matrix

FeatureZapierMaken8n
Total Integrations7,000+2,000+1,000+
Ease of Use⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐
Visual Workflow BuilderBasicAdvancedGood
Custom Code SupportLimited (JS/Python)Yes (JavaScript)Extensive
Error HandlingBasicAdvancedGood
Data TransformationFormattersPowerfulCode-based
Branching & LogicPaths & FiltersRouters & FiltersAdvanced
Team CollaborationGoodExcellentBasic (Cloud)
Self-Hosting Option
AI CapabilitiesAI Actions (beta)Via integrations70+ AI nodes
Mobile App
Version ControlHistory onlyScenario versionsGit-friendly
Active Workflows Limit

Plan-dependent

Unlimited (Core+)

5-15 (Cloud) or Unlimited

Performance & Reliability

Zapier Performance

Execution Speed

1-15 min

Depends on plan

Uptime SLA

99.9%

Max Workflow Steps

100

Make Performance

Execution Speed

Real-time

Instant triggers

Uptime SLA

99.9%

Max Workflow Steps

Unlimited*

*Plan limits apply

n8n Performance

Execution Speed

Real-time

Self-hosted: instant

Uptime SLA

99.5%

Self-hosted: You control

Max Workflow Steps

Unlimited

Technical Deep Dive

API Capabilities Comparison

Zapier

  • REST API for managing Zaps
  • Webhook triggers and actions
  • Partner API for app developers
  • Rate limits based on plan

Make

  • Full REST API access
  • GraphQL support
  • Webhook response customization
  • API module for any endpoint

n8n

  • Complete API access
  • Custom webhook URLs
  • HTTP Request node for any API
  • No rate limits (self-hosted)

Real-World Workflow Examples

Example 1: Customer Onboarding Automation
Automatically onboard new customers from form submission to CRM

Zapier Implementation (4 Tasks)

  1. Trigger: New form submission in Typeform
  2. Action: Create contact in HubSpot CRM
  3. Action: Send welcome email via Gmail
  4. Action: Create task in Asana for follow-up
Example 2: E-commerce Order Processing
Process orders, update inventory, and handle fulfillment

Zapier Approach

Linear workflow with premium app costs. Each step counts as a task. Limited error recovery options.

Make Approach

Visual flow with data aggregation. Built-in error handlers and retry logic. Parallel processing capabilities.

n8n Approach

Complex logic with database queries. Custom integrations and code. Full control over error handling.

Use Case Recommendations

By Business Size

Solopreneurs & Freelancers

Best choice: Zapier Free or Make Core

Simple automations, cost-sensitive

Small Businesses (1-50 employees)

Best choice: Make Pro

Balance of features and cost

Mid-Market (50-500 employees)

Best choice: Make Teams or n8n Cloud

Advanced features, team collaboration

Enterprise (500+ employees)

Best choice: n8n Self-hosted

Security, compliance, unlimited scale

By Industry

E-commerce & Retail

Best choice: Make

Visual workflows for order processing

SaaS & Technology

Best choice: n8n

Developer-friendly, API-first

Marketing Agencies

Best choice: Zapier

Most integrations, client-friendly

Healthcare & Finance

Best choice: n8n Self-hosted

Data privacy, compliance requirements

Platform Limitations

What Each Platform Can't Do Well

Zapier Limitations

  • No visual workflow builder (linear only)
  • Limited data transformation without code
  • Expensive for high-volume workflows
  • No self-hosting option
  • Basic error handling
  • No loops or complex logic without workarounds

Make Limitations

  • Fewer integrations than Zapier (2,000 vs 7,000)
  • Steeper learning curve than Zapier
  • No mobile app
  • Limited AI/ML capabilities compared to n8n
  • No self-hosting option
  • Free plan limited to 15-minute intervals

n8n Limitations

  • Fewest integrations (400+)
  • Requires technical knowledge
  • Self-hosting complexity
  • Smaller community than competitors
  • No mobile app
  • Limited pre-built templates

AI Capabilities & Future Roadmap

Zapier AI Features
Limited but Growing
  • • AI Actions (ChatGPT, Claude, Gemini)
  • • Natural language workflow creation
  • • AI-powered data extraction
  • • Smart field mapping
  • • Formatter with AI capabilities
  • • Pay-per-task pricing for AI actions

Limitations:

  • • AI features in beta
  • • Limited customization
  • • No local LLM support
Make AI Features
Growing Support
  • • OpenAI, Claude, Cohere integrations
  • • Google AI services (Vertex, Gemini)
  • • Custom AI via HTTP requests
  • • Text analysis & NLP tools
  • • Image generation (DALL-E, Stable Diffusion)
  • • More API endpoints than competitors

Advantages:

  • • Visual workflow for AI chains
  • • Cost-effective for AI workflows
  • • Better error handling for AI
n8n AI Features
AI-Native Leader
  • • 70+ AI-specific nodes
  • • LangChain integration (agents, chains, tools)
  • • Vector databases (Pinecone, Qdrant, Supabase)
  • • Custom AI chains & agents
  • • Local LLM support (Ollama, LocalAI)
  • • RAG (Retrieval Augmented Generation)
  • • Memory nodes for conversational AI
  • • Document loaders & splitters
  • • Embeddings & semantic search

Unique Features:

  • • AI agent workflows on single screen
  • • No per-operation cost for AI
  • • Self-hosted AI pipelines

Performance Benchmarks & Real-World Metrics

2025 Performance Metrics
Based on real-world testing with 1,000+ workflow executions
MetricZapierMaken8n
Average Response Time

300-500ms

Higher during peak

150-300ms

Consistent

20-50ms

Self-hosted: 0ms overhead

Max Throughput

100 exec/min

Plan-dependent

300 exec/min

Scenario-based

220 exec/sec

13,200 exec/min

Custom Code Execution

300ms cap

JavaScript only

5 sec timeout

JavaScript

Unlimited

JS & Python

API Rate Limits

10 req/sec

40 req/sec

Unlimited (self-hosted)

Data Processing Limit

10MB per task

50MB per operation

Limited by server

Zapier Scalability
  • Handles millions of tasks daily
  • Cost increases linearly with usage
  • Performance degrades at peak times
Make Scalability
  • Better cost efficiency at scale
  • Parallel processing capabilities
  • Shared infrastructure limits
n8n Scalability
  • Linear scaling with hardware
  • Queue mode for distribution
  • No artificial limits

Migration Guide

Moving Between Platforms
Step-by-step guide with complexity ratings and time estimates

Migration Complexity Matrix

Migration PathComplexityTime EstimateData Loss Risk
Zapier → MakeMedium2-4 hours per 10 workflowsLow
Zapier → n8nHigh4-8 hours per 10 workflowsMedium
Make → n8nMedium3-5 hours per 10 workflowsLow
Make → ZapierEasy1-2 hours per 10 workflowsLow

Community & Support Comparison

Zapier Support

Community Size

1M+ users

Support Channels

  • • Email support (all plans)
  • • Live chat (Team+ plans)
  • • Community forum
  • • Extensive documentation
  • • Video tutorials

Response Times

  • • Free: 2-3 days
  • • Paid: 24 hours
  • • Team+: 1-2 hours
Make Support

Community Size

500K+ users

Support Channels

  • • Email support (all plans)
  • • Priority support (Pro+)
  • • Active community forum
  • • Make Academy courses
  • • Partner network

Response Times

  • • Free: 3-5 days
  • • Core: 48 hours
  • • Pro+: Same day
n8n Support

Community Size

40K+ members

Support Channels

  • • Active community forum
  • • Discord server
  • • GitHub discussions
  • • Enterprise support
  • • Self-service docs

Response Times

  • • Community: Same day
  • • Cloud: 24-48 hours
  • • Enterprise: 4 hours
Support Quality & Resources
Resource TypeZapierMaken8n
Documentation Quality⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐
Video TutorialsExtensiveGoodGrowing
Templates Library10,000+1,000+500+
Community ActivityVery ActiveActiveVery Active
Third-party ResourcesAbundantModerateLimited

Frequently Asked Questions

Common Questions

Conclusion & Recommendations

Final Verdict

Choose Zapier if you:

  • Need the widest selection of app integrations (7,000+)
  • Prefer a simple, no-code interface
  • Want extensive documentation and community support
  • Have budget for premium features
  • Value stability and reliability over advanced features

Choose Make if you:

  • Want visual workflow design
  • Need advanced data transformation
  • Require complex branching logic
  • Are budget-conscious but need power
  • Work with European data regulations

Choose n8n if you:

  • Have technical expertise or developer resources
  • Need self-hosting for security/compliance
  • Want unlimited workflow complexity
  • Require custom integrations
  • Plan to build AI-powered automations
Need Help Choosing or Implementing?
Our automation experts can help you select and implement the perfect platform

Digital Applied specializes in workflow automation and integration. We've helped dozens of businesses save thousands of hours through smart automation.