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Marketing Articles
Page 5 of 19. Digital marketing guides spanning paid media, social, content, email, and analytics. The campaign playbooks and channel tactics our team runs for clients, with the reasoning behind each one.
Page 5 of 19
The newest Marketing guides and analysis
Customer loyalty data for 2026: programs hit a record 5.3x average ROI, AI adoption jumped to 51.4% of marketers, and the 25-95% profit stat gets checked.
#customer-loyalty#loyalty-programs+5 more
2026-07-05
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Meta narrowed click-through attribution to real link clicks on March 3, 2026, so reported conversions can dip with no change in spend. How to re-baseline it.
#meta-ads#attribution+5 more
2026-07-05
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Meta is retiring the off-Meta-activity opt-out, rolling out US-first in July 2026. The replacement limits data use, not collection. What advertisers expect.
#meta-ads#off-platform-data+5 more
2026-07-05
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beehiiv data shows paid newsletter revenue hit $19M in 2025, up 138%, yet median free-to-paid conversion stays under 1%. The 2026 numbers, vintage-checked.
#newsletter-statistics#paid-newsletters+5 more
2026-07-05
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TikTok's Agentic Hub launched June 30, 2026: a marketplace of AI Skills built on its MCP server. What it means for agencies running agent-assisted ad ops.
#tiktok#agentic-hub+5 more
2026-07-05
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From August 17, 2026 Google Ads steers budget-limited tCPA and tROAS campaigns back to their stated target. A $5 CPA at a $10 target will drift up. What to do.
#google-ads#smart-bidding+6 more
2026-07-04
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Snapchat statistics for 2026 from Snap's own filings: 483M daily users, $1.53B Q1 revenue, $285M non-ad revenue up 87%, 25M+ subscribers, and ARPU by region.
#snapchat#snap-inc+6 more
2026-07-04
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Meta's UK, EU and Türkiye location fees went live July 1, 2026 — 2-5% added on top of spend, not from budget, and invisible in Ads Manager. What you now pay.
#meta-ads#location-fees+4 more
2026-07-03
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Fable 5 meters from July 7. Spend the remaining included window on durable plan artifacts that cheaper models can execute for months, not on routine drafts.
#Claude Fable 5#AI Strategy+5 more
2026-07-02
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Use Claude Fable 5 as creative director and Seedance 2.0 as the generator. A storyboard-first ad pipeline that cuts regenerations and per-clip cost.
#Claude Fable 5#Seedance 2.0+5 more
2026-07-02
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Google Marketing Live 2026 handed Gemini the pen for AI Shopping ads and AI Max matching. The governance levers that keep advertisers in control — if enabled.
#google-ads#ai-max+6 more
2026-07-01
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How Google AI Max, Meta Advantage+, and standalone ad agents automate targeting, bidding, and creative, and the governance rails that keep ad spend safe.
#agentic-advertising#ai-ad-ops+5 more
2026-06-30
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How AI powers creator discovery, fraud detection, and virtual influencers in 2026, plus the disclosure laws making AI-creator labeling legally mandatory.
#ai-influencer#creator-marketing+5 more
2026-06-30
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Run speech-to-text locally for $0 per minute with open Whisper. Compare whisper.cpp, faster-whisper, WhisperX and Parakeet, and find the cloud break-even.
#Whisper#Speech-to-Text+5 more
2026-06-29
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Run Flux, Stable Diffusion and ComfyUI locally in 2026 for $0-per-image, license-clean brand visuals — VRAM needs, model licenses and real speeds.
#AI Image Generation#Flux+5 more
2026-06-28
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Browser pixels now miss 30-50% of conversions. Set up Meta and TikTok Conversions API server-side tracking with event_id dedup and sGTM in 2026.
#Conversions API#Server-Side Tracking+5 more
2026-06-28
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Getty's licensed editorial and stock images now appear inside ChatGPT search, a display deal, not training. Why visual GEO just became a real strategy.
#Getty Images#OpenAI+6 more
2026-06-27
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Google is testing Strongest match and Strong match badges on Search ads. A PPC manager guide to what the labels mean and why bids needn't change yet.
#Google Ads#Strength Match+6 more
2026-06-27
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Meta unveiled a brand-aware AI creative ecosystem at Cannes Lions 2026. An advertiser playbook for generation, testing, translation, and human governance.
#Meta#AI Advertising+6 more
2026-06-27
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Asda is the first retailer outside the US to deploy Amazon Retail Ad Service, rolling out from Q4 2026. What Amazon's ad-tech-as-a-service means for brands.
#Amazon Retail Ad Service#retail media+5 more
2026-06-26
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xAI moved Grok Imagine Video 1.5 to general availability on June 16, 2026. Aurora's autoregressive engine, the 720p ceiling, pricing, and the marketer's case.
#Grok Imagine Video#xAI+5 more
2026-06-26
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Amazon debuted Alexa+ Agentic Ads at Cannes 2026, letting buyers complete purchases inside a voice conversation. What it means for marketers.
#Amazon Alexa+#voice commerce+5 more
2026-06-25
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DoubleVerify expands DV Authentic AdVantage to Meta and TikTok, pairing pre-bid controls with AI bidding. What the vendor-stated pilot results mean.
#DoubleVerify#brand safety+5 more
2026-06-25
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Google's June 2026 bidding overhaul is three features, not one. Promotion Mode, Smart Bidding Exploration, and the August 17 target change explained.
#Google Ads#Promotion Mode+6 more
2026-06-25
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