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Page 5 of 17. Digital marketing guides spanning paid media, social, content, email, and analytics. The campaign playbooks and channel tactics our team runs for clients, with the reasoning behind each one.
Page 5 of 17
The newest Marketing guides and analysis
Google moves Demand Gen view-through campaigns on Discover from CPC to CPM billing on July 15, 2026. How to opt out or rebuild your budget math first.
#google ads#demand gen+5 more
2026-06-19
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82% of consumers read AI review summaries and only 5% of businesses reply. A 2026 playbook on reviews, ratings, response speed, and FTC fake-review rules.
#online reputation management#reviews+5 more
2026-06-19
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Walmart Connect put its first-party shopper data inside Google DV360, starting with YouTube. A guide to the closed-loop retail-media-meets-video shift.
#walmart connect#retail media+5 more
2026-06-19
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Google launched a GA4 Source Group dimension on June 11, 2026 that auto-consolidates fragmented social sources. A 2026 guide to fixing attribution drift.
#ga4#attribution+6 more
2026-06-18
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Microsoft Ads layers LinkedIn seniority data onto Bing search intent without LinkedIn CPCs. A 2026 B2B guide to the 10 tiers, bid strategy, and lower CPCs.
#microsoft-ads#linkedin-targeting+6 more
2026-06-18
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Meta's AI Mode replaces Facebook search link lists with synthesized answers from public posts, Groups, and Reels. The 2026 brand visibility playbook.
#meta-ai-mode#facebook-search+5 more
2026-06-17
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Google expanded Home-Listing Local Services Ads to all 50 states June 11, 2026. Zillow fell 4.9%, but only 3 MLSs are live. What realtors should do now.
#local-services-ads#real-estate-marketing+6 more
2026-06-16
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Google expanded Limited Ad Serving to Search on June 12, 2026, throttling unqualified advertisers. User complaints are now a trigger. How to stay qualified.
#google-ads#limited-ad-serving+6 more
2026-06-16
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Google's Aug 17 Bidding Target Optimization pulls over-performing tCPA/tROAS campaigns toward target. The PPC playbook to lock in efficiency before it lands.
#google-ads-2026#smart-bidding+5 more
2026-06-15
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Microsoft Ads launched Product Explorer in Merchant Center. A 2026 guide to filtering feed attributes, catching rejected SKUs, and a weekly feed-health routine.
#microsoft-ads#product-explorer+5 more
2026-06-15
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Google pushed DSA auto-migration to AI Max from Sept 2026 to Feb 2027 after advertiser pushback. Use the reprieve to baseline a Campaign Experiment now.
#google-ads#ai-max+5 more
2026-06-14
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Lifecycle marketing is a 5-stage orchestration system, not a single email channel. Map campaigns to customer stages, score churn early, and grow ~20% faster.
#lifecycle-marketing#customer-journey+5 more
2026-06-14
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US CTV ad spend hits $37.95B in 2026 as upfronts pass primetime linear. How to run CTV as a true performance channel with targeting and incrementality.
#connected-tv#ctv-advertising+5 more
2026-06-13
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Generative AI hit 53% global adoption in three years, faster than the PC. A sourced reference on AI platform users, share shifts, and the usage gap.
#ai-usage-statistics#generative-ai-adoption+6 more
2026-06-12
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CMOs now spend 15.3% of budgets on AI, but only 30% are ready to scale it. A data-backed analysis of the marketing readiness gap and what separates leaders.
#AI marketing#AI readiness+6 more
2026-06-12
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eMarketer projects Meta at $243.46B vs Google's $239.54B in 2026, its first-ever lead. What the AI ad stack and July 1 EU location fees mean for your budget.
#Meta advertising#Google Ads+6 more
2026-06-12
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Google launched native Performance Max asset A/B experiments on June 8, 2026. A practical playbook for experiment design, traffic splits, and prioritisation.
#Performance Max#Google Ads+6 more
2026-06-12
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GA4 added a native AI Assistant channel on May 13, 2026. It tracks ChatGPT, Gemini, and Claude, but misses Perplexity and dark traffic. A measurement playbook.
#GA4#AI traffic+5 more
2026-06-11
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From June 15, 2026, ad_storage alone governs GA4-to-Google-Ads data flow. If your consent banner misfires, conversions go dark. Audit your tags before then.
#GA4#Consent Mode+6 more
2026-06-11
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Google activated automatic YouTube channel linking on June 10, 2026. A post-activation audit playbook covering the 6 audience segments and the MCC data risk.
#Google Ads#YouTube+5 more
2026-06-11
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Apple Maps will show keyword-bid ads this summer in the US and Canada. A local paid-media playbook: claim your listing, audit NAP data, map intent keywords.
#apple-maps-ads#local-seo+6 more
2026-06-10
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Google's Gemini 3.5 Live Translate streams speech-to-speech in 70+ languages, seconds behind the speaker. A build-vs-buy guide for multilingual CX teams.
#gemini#live-translate+6 more
2026-06-10
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A clean room matches and measures with partners without sharing raw PII. Why most mid-market brands don't need one below ~$1M media spend, and when they do.
#data-clean-rooms#advertising+6 more
2026-06-09
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Review responses are a local SEO signal, yet 95% of businesses never reply. How to use AI as a drafting assistant for speed without sounding like a generic bot.
#review-management#local-seo+6 more
2026-06-09
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