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Page 2 of 10. Everything we publish on search engine optimization. Technical SEO, internal linking and site architecture, structured data, content strategy, and the work that compounds into durable organic growth.
Page 2 of 10
The newest SEO guides and analysis
Google's August 2026 spam update ran from 18 to 21 August, 2 days 16 hours, the longest of the year's three. No policy-page update, no query-share figure.
#google spam update#search console+4 more
2026-08-22
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An agency-published Gemini local-citation study reports 40% source overlap across query phrasings. What that number measures, and what it does not.
#gemini#ai-search+4 more
2026-08-20
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Google named about ten updates a year in 2021-2023, against thousands of ranking changes. The first four diagnostic checks are the same either way.
#google-algorithm-updates#seo-diagnostics+4 more
2026-08-19
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Google's third named spam update of 2026 began on August 18 and is still rolling out. No new policy, no percentage disclosed, recovery in many months.
#google spam update#search rankings+5 more
2026-08-18
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A logging error has under-reported Generative AI report impressions since August 13, 2026. Google calls it a logging issue, not a visibility change.
#search console#google search+5 more
2026-08-18
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An AI Overview drew recipe images nobody asked for. Google says that was a separate experiment it has stopped, and the measurement gap it exposed remains.
#ai-overviews#google-search+5 more
2026-08-17
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A vendor study puts citation decay at 57.2% of its survival-table domains, in Australian insurance. What its published method settles, and what it leaves open.
#ai-search#citation-decay+5 more
2026-08-17
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Google added Gemini 3.7 Flash as an AI Mode option for Pro and Ultra subscribers, in English, with no ranking change. What SEO teams should measure instead.
#ai-mode#gemini-3-7-flash+5 more
2026-08-16
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User-agent strings are trivial to spoof and many user-triggered fetchers ignore robots.txt. How to verify AI crawlers and enforce access at the edge.
#ai-crawlers#robots-txt+5 more
2026-08-13
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Third-party trackers logged a ranking spike on August 12-13, but Google has confirmed no update since June. What the readings show, and what to do.
#google-algorithm#ranking-volatility+4 more
2026-08-13
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AI Mode follow-ups like yes and yes go on land in the Search Console query table as new queries. Google confirms it, and your query list quietly dilutes.
#search-console#ai-mode+4 more
2026-08-10
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Cloudflare's Precursor telemetry shows sessions shifting from human to agentic and back mid-visit, which breaks the one-session-one-visitor model.
#Cloudflare#Agentic Traffic+4 more
2026-08-09
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Cloudflare's AEO Visibility Dashboard shipped 6 August in early access with no published price, and it probes only two assistants: Claude and GPT.
#cloudflare#aeo+5 more
2026-08-08
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A Google spokesperson told The Verge on 4 August that Reddit gets no special preference. It is an on-record statement, not a blog post or documentation.
#google-search#reddit+5 more
2026-08-08
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Adoption of llms.txt splits hard by cohort, and the best traffic studies found no real AI-bot requests. Who reads the file, and a fifteen-minute setup.
#llms-txt#ai-search-visibility+4 more
2026-08-07
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Blocking AI crawlers is now an economic call. Cloudflare's Pay Per Crawl beta lets you charge per request; crawl-to-referral ratios show what each bot returns.
#ai-crawlers#pay-per-crawl+5 more
2026-08-06
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Deep research modes run multi-step agentic loops, not single chat turns. How to scope one prompt so it audits a whole site, and where it stays blind.
#deep-research#seo-audit+5 more
2026-08-02
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Thin category and hub pages survive classic search but answer nothing. A six-signal depth diagnostic for deciding which hubs to rebuild, and why.
#seo#site-architecture+5 more
2026-08-02
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Google blamed source pages for a criticized AI Overview answer while arguing elsewhere its output is protectable. One German court, first instance, disagreed.
#ai-overviews#google-search+5 more
2026-07-30
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Search Console platform properties went globally available on July 29 alongside a new analysis guide. A delta playbook on what changed since July 7.
#Google Search Console#social SEO+4 more
2026-07-29
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John Mueller confirmed on July 29 that Google publishes no precedence order for conflicting metadata. A resolve-at-source playbook for four conflict pairs.
#technical SEO#canonical tags+4 more
2026-07-29
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Google added a fake and undisclosed-incentivized-review ban to its review snippet guidelines on July 24. What it changes, and the FTC rules it mirrors.
#Structured Data#Review Snippets+4 more
2026-07-28
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Similarweb puts AI Overviews on 43% of Google searches, up from 15%. Scope-unspecified figures, Semrush's separate ~48% read, and what to measure now.
#AI Overviews#Google Search+5 more
2026-07-28
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Google switched on AI Overviews and AI Mode in France on July 22. What changes for EU publishers, and the one opt-out lever you actually have today.
#Google AI Mode#AI Overviews+4 more
2026-07-27
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