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Page 2 of 7. Everything we publish on search engine optimization. Technical SEO, internal linking and site architecture, structured data, content strategy, and the work that compounds into durable organic growth.
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The newest SEO guides and analysis
Topic clusters build the topical authority that ranks in Google and AI answers. The 2026 pillar-and-cluster methodology, with a practical five-step workflow.
#topic-clusters#topical-authority+6 more
2026-06-01
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Not every decaying page deserves a refresh. A five-factor weighted score plus the update-vs-consolidate-vs-prune tree, tuned for both Google and AI citation.
#content-refresh#content-decay+6 more
2026-05-31
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Log files capture what crawlers actually do — not a simulation. A 2026 guide to crawl-budget analysis and the new training-vs-retrieval AI crawler split.
#log-file-analysis#crawl-budget+6 more
2026-05-30
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Consent Mode v2 has been mandatory in the EEA and UK since March 2024. The 2026 setup guide: four signals, advanced mode modeling, and seven failure patterns.
#consent-mode-v2#google-consent-mode+5 more
2026-05-29
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An internal linking reference for large content sites: pillar-cluster architecture, link-equity flow, anchor distribution, and crawl-budget control.
#internal-linking#technical-seo+6 more
2026-05-27
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A playbook for engineering internal link architecture to build topical authority: pillar-cluster modeling, link-equity flow, anchors, and orphan-page detection.
#internal-linking#topical-authority+6 more
2026-05-26
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An industry guide to entity-based SEO: establishing brand and topic entities in Google's Knowledge Graph via structured data, sameAs signals, and Wikidata.
#entity-seo#knowledge-graph+6 more
2026-05-26
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Five days into Google's May 2026 core update — vendor sensor data, vertical-specific volatility, and the early recovery patterns SEO teams should watch.
#may-2026-core-update#core-update-day-5+6 more
2026-05-25
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50-point SEO audit checklist for the May 2026 core update — content quality, technical health, E-E-A-T signals, and link profile. Copy-paste matrix template.
#core-update-audit-checklist#may-2026-core-update+8 more
2026-05-24
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Google I/O 2026 implications for structured data — Universal Cart native_commerce gate, AI Mode citation signals, FAQ rich-result retirement May 7, 2026.
#structured-data-2026#schema-org-v30+8 more
2026-05-24
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Issue #1 of Weekly SEO Pulse — Day 4 of the May 2026 core update overlapping the I/O AI Mode redesign at 1B MAU. Three concrete actions for this week.
#weekly-seo-pulse-issue-1#may-2026-core-update-day-4+8 more
2026-05-24
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Google's May core update Day 3 — significant ranking fluctuations across verticals. Affected categories, volatility scale, and what to monitor next.
#may-2026-core-update-day-3#serp-volatility-tracking+8 more
2026-05-23
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How Google's May 2026 core update affects local SEO — GBP optimization, local pack visibility, AI Mode impact on near-me, and the 4.5-star floor.
#local-seo-may-2026-core-update#google-business-profile-optimization+8 more
2026-05-23
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Updated content strategy for earning AI Overview citations after I/O 2026 — structure, authority signals, and the formats Google's AI Mode prefers.
#ai-overviews-citation-strategy#ahrefs-38-percent-top-10-collapse+8 more
2026-05-23
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Google's May 2026 core update entered Day 2 — Algoroo Roo at 0.67, WireBoard at 4.4/10 partial, and the "radar looks too calm" lesson per John Mueller.
#may-2026-core-update#day-2-volatility+8 more
2026-05-22
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A 7-agent stack for SEO automation during the May 2026 core update — rank-tracking, content audit, recovery PRs, at $700 over 14 days per 100-URL portfolio.
#agentic-seo-7-stack#claude-agent-sdk-seo+8 more
2026-05-22
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Google began rolling out the May 2026 core update at 08:40 PDT — the second core update of 2026, just 6 weeks after March. Completion estimated June 4.
#google-may-2026-core-update#core-update-rolling-out+8 more
2026-05-21
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Two Google core updates in 6 weeks — March and May 2026. Pattern analysis of what March rewarded, what May likely targets, and the cadence acceleration.
#may-vs-march-2026-core-updates#core-update-pattern-comparison+8 more
2026-05-21
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Google May 2026 core update recovery playbook — 14-day plan covering GSC triage, content audits, E-E-A-T fixes, and post-rollout monitoring for SEO teams.
#core-update-recovery-playbook#14-day-seo-action-plan+8 more
2026-05-21
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What Google's 2026 core updates reward — full inventory of E-E-A-T signals, Quality Rater Guidelines, 32 self-assessment questions, and Core Web Vitals.
#content-quality-signals-inventory#e-e-a-t-trust-most-important+8 more
2026-05-21
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Google I/O 2026 reshaped Search — AI Mode at 1B users, information agents, intent anticipation. Actionable SEO playbook for the next 90 days.
#seo-after-io-2026#ai-mode-1b-users+8 more
2026-05-20
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Google reimagines Search at I/O 2026 — AI Mode crosses 1 billion monthly users, intent anticipation in the search box, and 24/7 Information Agents.
#ai-mode-1b-users#ai-overviews-2-5b+8 more
2026-05-19
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AI Overviews now appear on 60%+ of Google queries. Updated zero-click data, traffic impact, citation share, and the SEO playbook for surviving them.
#zero-click-search#ai-overviews-coverage+8 more
2026-05-17
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Q3 2026 AI search forecast: zero-click rates, AI Overview coverage, ChatGPT/Perplexity/Claude Search share, organic compression, 10 scenarios.
#ai-search-traffic-q3-2026#zero-click-acceleration+7 more
2026-05-15
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