BusinessDecision Matrix18 min readPublished August 7, 2026

Six named tiers · $0 to $100+ for individuals · no $200 tier on OpenAI’s pricing pages

ChatGPT Plans Compared: Six Tiers, One Table

OpenAI publishes ChatGPT pricing across two surfaces — the individual pricing page and the business pricing page. Read together at the time of writing they name six plans, gate context windows by tier, and quietly contradict each other on one figure. Here is the whole ladder in one table, priced from the vendor pages themselves.

DA
Digital Applied Team
Senior strategists · Published August 7, 2026
PublishedAug 7, 2026
Read time18 min
SourcesOpenAI pricing pages + release notes
Named tiers on openai.com
6
Free · Go · Plus · Pro · Business · Enterprise
Not seven
Cheapest paid tier
$8
ChatGPT Go, per month
Largest reasoning window
400K
Pro; Free is listed as Varies
Business seat minimum
2
$20 per user/month billed annually
$25 billed monthly

Comparing ChatGPT plans in August 2026 is harder than it should be, because the tier list most search results describe is not the tier list OpenAI publishes. At the time of writing, OpenAI’s own pricing surfaces name six plans — Free, Go, Plus, Pro, Business and Enterprise — and the real difference between them sits in context windows, model access and admin controls far more than in the headline monthly price.

The timing matters. On August 6, 2026 OpenAI published a chat-side model update that changes what the bottom of the ladder is worth: GPT-5.6 Luna becomes the default model for Free and Go, and Plus and Pro get a retuned GPT-5.6 Sol plus an effort slider. That single release moves the practical gap between paying nothing and paying $20, which is exactly the comparison most people are running when they search for a plan table.

This guide reconciles both OpenAI pricing pages into one six-row reference, sets out the plan-gated context windows, maps the August 6 changes tier by tier, and names two things the vendor pages say that look wrong — one of which is a genuine anomaly on OpenAI’s own site, and one of which is an error that lives entirely in third-party aggregators. Every price below is labelled with the surface it came from.

Key takeaways
  1. 01
    Six named tiers, not seven — and no $200 plan.OpenAI’s individual pricing page lists Free, Go, Plus and Pro; the business pricing page lists Business and Enterprise. Pro tops the individual ladder at “From $100/month.” No $200 price point appears on either page.
  2. 02
    Model access is a hard gate, not a soft limit.The comparison table marks Free and Go “No” for GPT-5.6 Sol, Sol Pro and Terra. Free’s model-level access point is GPT-5.6 Luna. Plus gets “Yes” across Sol, Terra and Luna; Pro gets “Unlimited*” with an abuse-guardrail footnote.
  3. 03
    Context windows are plan-gated as well as usage-gated.GPT Instant total context runs 27K on Free, 54K on Go and Plus, 128K on Pro. GPT Reasoning runs “Varies” on Free, 256K on Go and Plus, 400K on Pro. Buying up buys headroom, not just message count.
  4. 04
    The August 6 release only touched the chat experience.Free and Go get Luna as the default model, with unlimited text chats and a new Think button scheduled to follow. Plus and Pro get a retuned Sol and an effort slider. OpenAI states Work and Codex are not changing as part of the release.
  5. 05
    At annual billing, Business costs the same as Plus.Business lists at $20 per user per month billed annually — the same monthly figure as an individual Plus seat — while adding SAML SSO, an admin console, spend controls and no training on business data by default. Billed monthly it is $25.

01The LadderSix named tiers, not seven.

OpenAI splits ChatGPT pricing across two pages. The individual pricing page carries Free, Go, Plus and Pro. The business pricing page carries Business and Enterprise. Neither page shows the other page’s tiers in its main comparison grid, which is most of the reason third-party summaries disagree about how many plans exist — a writer who reads one page and estimates the other ends up inventing a ladder.

The table below is the reconciliation: all six tiers in one grid, each cell taken from the page that actually publishes it, both retrieved on the same day. Where OpenAI uses its own wording — the “Best for” taglines, the “Flexible” model-access label, the “Unlimited*” footnote — that wording is reproduced rather than paraphrased, because the paraphrases are where accuracy tends to leak.

ChatGPT plans at a glance for August 2026, reconciling OpenAI’s individual pricing page and business pricing page into one six-row table showing price, OpenAI’s own framing, model access, context window and the first capability unlocked at each tier.
Plan and listed priceOpenAI’s own framingModel access on the plan tableContext window · Instant / ReasoningFirst unlocked at this tier
Individual plans — openai.com/chatgpt/pricing, retrieved August 7, 2026
Free — $0/monthHeadline reads “Unlimited text chats with GPT-5.6 Luna”; messages, uploads, images, voice, deep research, memory and Codex are all marked limitedLuna via that headline. The model table marks Sol, Sol Pro and Terra “No”27K / VariesNothing above it — but the data-training opt-out is available here, as on every individual plan
Go — $8/month“Best for longer conversations.” Everything in Free plus more messages with tools, more uploads, more image creation, more voice chats and longer memorySame as Free — Sol, Sol Pro and Terra all marked “No”54K / 256KVoice with video; create and share GPTs. The page also notes “This plan may include ads”
Plus — $20/month“Best for advanced work and productivity.” Everything in Go plus expanded messages, uploads, deep research, memory and Codex usage“Yes” across GPT-5.6 Sol, Terra and Luna54K / 256KFast response times; full deep research; Projects; custom GPTs (a separate vendor row from Go’s create-and-share); developer mode (beta); record mode; Sites
Pro — from $100/month“Best for research and coding.” Everything in Plus plus 5x or 20x more usage, maximum deep research and maximum memory/context“Unlimited*” across Sol, Terra and Luna, plus Pro reasoning with GPT-5.6 Sol Pro. The asterisk reads “Unlimited subject to abuse guardrails”128K / 400KMaximum Codex tasks; unlimited and faster image creation; sharing GPTs with your workspace; research preview of new features
Team and organisation plans — openai.com/business/chatgpt-pricing, retrieved August 7, 2026
Business — $20/user/month billed annuallyTeam collaboration with central control. Footnote: “2+ users, billed annually. $25.00 per user per month when billed monthly”Labelled “Flexible” rather than a flat yes/no — seat- and workspace-level configuration54K / 256KSAML SSO and MFA; centralised billing and admin; usage analytics, budgeting and spend controls; connectors; no training on your business data by default
Enterprise — custom“Contact our sales team to discuss pricing.” Credit-based and token-based billing structures are both documented from this pageAlso labelled “Flexible.” Response times listed as “Fastest,” one step above Business’s “Fast”128K / 256KSCIM; Enterprise Key Management; role-based access controls; domain verification; data residency across ten regions; 24/7 priority support; SLAs; custom legal terms; volume discounts

Two structural facts fall straight out of the grid. First, none of the four individual plans carries a single Security & Administration feature — SSO, admin console, SCIM, role-based access, IP allowlisting and data residency are all marked “No” down the entire individual column set. Those capabilities are not expensive add-ons on Pro; they simply do not exist below Business. Second, the price ladder is not linear: Go to Plus is a 2.5x step ($8 to $20), Plus to Pro is a 5x step ($20 to $100), and the biggest jump in the whole table buys usage headroom rather than a new feature class.

02Individual PlansFree, Go, Plus, Pro — what each one actually unlocks.

The individual ladder is cumulative in OpenAI’s own wording: each tier is described as “everything in” the tier below it, plus a named set of expansions. That structure makes the interesting question not “what do I get” but “what is the first thing I cannot get one rung down.” Read that way, the four plans separate cleanly.

$0 / month
ChatGPT Free
27K instant context · Luna

Limited messages, uploads, image generation, voice chats, deep research, memory and Codex access. Voice with video is marked “No.” Creating and sharing GPTs is marked “No.” Response times are listed as limited on bandwidth and availability. The data-training opt-out is available here, same as on every paid individual plan.

openai.com/chatgpt/pricing
$8 / month
ChatGPT Go
54K instant · 256K reasoning

OpenAI’s tagline is “Best for longer conversations,” and the feature list backs that: more messages with tools, more uploads, more image creation, more voice chats and longer memory. Go is also where voice with video and creating and sharing GPTs first appear. The page carries a plain-language note that this plan may include ads.

Doubles Free’s instant window
$20 / month
ChatGPT Plus
First tier with named-model access

The real break in the ladder. Plus is the first plan marked “Yes” for GPT-5.6 Sol, Terra and Luna as selectable models, the first with “Fast” response times rather than limited-on-availability, and the first with full deep research, Projects, custom GPTs, developer mode (beta), record mode and Sites.

Best for advanced work and productivity
From $100 / month
ChatGPT Pro
128K instant · 400K reasoning

Sold as “Best for research and coding.” The differentiators are 5x or 20x more usage, Pro reasoning with GPT-5.6 Sol Pro, maximum Codex tasks, unlimited and faster image creation, maximum deep research and memory, and sharing GPTs with your workspace — the one workspace-flavoured feature that exists below Business.

Unlimited subject to abuse guardrails

The model-access row is the one most third-party tables get wrong. It is tempting to read “ChatGPT now runs GPT-5.6” and conclude that every tier gets the GPT-5.6 family. The vendor table says otherwise: Free and Go are marked “No” for Sol, Sol Pro and Terra, and Free’s model-level access point is Luna specifically. If your evaluation depends on a particular named model rather than on “whatever the default is,” Plus is the floor. We walked through what those three model names mean and how they were positioned when GPT-5.6 went to general availability, and the equivalent Plus-versus-Pro split for the previous generation is set out in the GPT-5.5 complete guide.

Notice also what Pro’s premium is not. Between Plus and Pro the security and administration column does not change at all — both are “No” on SSO, admin console, SCIM and data residency. The five-fold price step buys usage multiples, a bigger context ceiling, Sol Pro reasoning and image throughput. If what you actually need is governance rather than headroom, Pro is the wrong direction to spend and Business is the right one, at a fifth of Pro’s monthly figure per seat.

03Context LimitsContext windows are plan-gated, not just usage-gated.

The single most under-reported line on OpenAI’s pricing page is that the context window itself is a paid feature. Most coverage treats plan tiers as message-count tiers, which is how usage caps work but not how the window works. The vendor table publishes two separate figures per plan — a GPT Instant total context window and a GPT Reasoning total context window — and both scale with price.

GPT Instant total context window by plan · August 2026

Source: OpenAI ChatGPT pricing and ChatGPT business pricing pages, retrieved August 7, 2026. Bars scale against the 128K maximum.
FreeReasoning window listed as Varies
27K
GoReasoning 256K
54K
PlusReasoning 256K
54K
BusinessReasoning 256K — matches Plus exactly
54K
ProReasoning 400K — the highest figure published
128K
EnterpriseReasoning 256K — below Pro, per the business page
128K

The arithmetic is unusually clean. Go and Plus sit at exactly twice Free’s instant window (54K against 27K). Pro sits at roughly 4.7 times Free and about 2.4 times Plus. On the reasoning side, Pro’s 400K is roughly 1.6 times the 256K that Go, Plus, Business and Enterprise all share — a 144K difference that is the widest single gap anywhere in the table.

OpenAI also publishes an approximate translation into pages of text, with a footnote that these are approximations and that the shared window also holds system instructions, memory and internal processing. On GPT Instant the maximum input runs to roughly 12 pages on Free, roughly 40 pages on Go and Plus, and roughly 250 pages on Pro — so Pro takes about 6.25 times the single-shot input of a Plus seat and roughly 20.8 times a Free one. On GPT Reasoning the ceilings are about 320 pages for Go and Plus against about 680 for Pro, a little over twice as much.

That is the number to reason about if your work is document-shaped rather than conversation-shaped. A team pasting forty-page contracts into Plus is near the published ceiling on the first message, before memory and system instructions take their share. The same team on Pro has real headroom. Message quotas are a different axis again — usage pools and how they refill are covered in our breakdown of how GPT-5.6 usage pools work across the paid tiers.

Read the footnote
The “pages of text” figures are OpenAI’s own approximations, and the page is explicit that the same window also holds system instructions, memory and internal processing. Treat them as a ceiling, not a budget — the usable share of a 40-page allowance is always less than 40 pages.

04August 6 UpdateWhat changed on August 6, tier by tier.

On August 6, 2026 OpenAI published a chat-side update that lands differently on each rung of the ladder — and, importantly, on a staged schedule rather than all at once. Because the rollout crosses two weeks, a plan table written on August 5 and a plan table written on August 12 describe genuinely different products at the bottom of the ladder. The table below separates what is live from what OpenAI has said is coming.

Before-and-after table of the August 6, 2026 ChatGPT chat update by plan tier, showing what each tier had before the update, what OpenAI announced for it, and when each piece takes effect.
TierBefore the updateWhat OpenAI announcedWhen it takes effect
Live now — shipped with the August 6 announcement
PlusA split experience, with separate Instant and Thinking models behind the chat boxA retuned GPT-5.6 Sol that now powers both the fast and the deeper-reasoning replies as one consistent model, with tighter formatting and a stated willingness to offer a correction rather than simply agree, plus a new effort slider on web, mobile and desktopDescribed as starting the day of the announcement
ProSame split Instant and Thinking experience as PlusThe same unified Sol and the same new effort slider on web, mobile and desktop for choosing how hard the model works on a given questionDescribed as starting the day of the announcement
Staged — announced for the free ladder, partly still ahead
FreeLuna was not the default model, and text chats were cappedLuna becomes the default model. OpenAI says unlimited text chats and a new Think button for harder questions will follow, subject to abuse guardrails, and that limits will still apply for file uploads, images and other toolsDefault model during the week of the announcement; unlimited chats and the Think button scheduled for the following week
GoSame as Free — Luna was not the defaultGrouped with Free in OpenAI’s wording: Luna as default, then unlimited text chats and the Think button on the same scheduleSame staged schedule as Free
Out of scope — explicitly excluded from this release
Business and EnterpriseNot addressed by name in the announcementOpenAI scoped the release to the ChatGPT chat experience and stated that Work and Codex are not changing as part of itNo dated change published for these plans
“This release applies to the chat experience in ChatGPT. Work and Codex are not changing as part of this release.”— OpenAI, ChatGPT release notes, August 6, 2026 entry

OpenAI’s stated quality claim for the update is worth reading precisely, because it is routinely reported as one number when it is two. In an internal evaluation of financial, medical and legal prompts requiring factual detail, OpenAI says responses containing at least one factual error were about 62% less common with GPT-5.6 Luna and about 68% less common with GPT-5.6 Sol than with GPT-5.5 Instant. Those are two model-specific figures from a vendor-run eval on a narrow prompt set — not a general-purpose accuracy claim, not independently audited, and not a single blended number. Coverage that prints “62% fewer errors” next to the word ChatGPT has already lost the distinction.

The Think button deserves a note of its own. For Free and Go it is the mechanism for asking for more reasoning effort without switching to a different named model — conceptually the free-tier analogue of the effort slider Plus and Pro now have, implemented as a discrete button rather than a continuous control. That is a meaningful structural shift: effort becomes a user-facing dial across the whole ladder instead of a model-selection problem. We unpack how those dials behave, and where they help or hurt, in our guide to effort dials in consumer AI, and the free-tier side of this release has its own walkthrough in the GPT-5.6 Luna free-default breakdown.

One honest wrinkle for anyone building a plan table this week: at the time of writing, the Free column on OpenAI’s pricing page already reads “Unlimited text chats with GPT-5.6 Luna,” while OpenAI’s own announcement places the unlimited-chats rollout in the following week. The marketing surface is running slightly ahead of the shipping surface. Treat the pricing-page line as forward-looking rather than as a description of what a Free account does today, and verify against the live product before you plan around it.

05TeamsBusiness and Enterprise: seats, admin and custom pricing.

The business pricing page publishes one real number and one blank. Business is $20 per user per month billed annually, or $25 per user per month billed monthly, with a stated minimum of two users. Enterprise is “contact our sales team to discuss pricing,” with two documented alternative billing structures — credit-based and token-based — each linked out to its own rate-card article rather than priced on the page.

Annual billing
Per seat, per year
$240

The listed $20 per user per month billed annually works out to $240 per seat per year. With the stated two-user minimum, $480 a year is the floor for a Business workspace — before any Codex or usage-based spend layered on top.

Two-seat minimum
Monthly billing
The annual-billing gap
20%

$25 per user per month billed monthly is $300 per seat per year. Committing annually removes $5 a month, or $60 a year per seat — 20% off the monthly-billed rate. On a ten-seat workspace that is $600 a year of pure billing-cycle choice.

$300 vs $240 per seat per year
Plus parity
What the admin layer costs at annual billing
$0

A Business seat billed annually lists at the same $20 a month as an individual Plus seat. At annual billing, SAML SSO, the admin console, spend controls, connectors and no-training-on-business-data-by-default carry no per-seat premium over Plus. Billed monthly the same seat is $5 more.

Plus $20 · Business $20 annual

That parity is the most actionable derived fact in this whole comparison, and almost nobody states it. Two colleagues each paying for Plus are spending exactly what a two-seat Business workspace billed annually costs, and getting none of the governance. The context windows match as well — Business lists the same 54K instant and 256K reasoning windows as Plus. The upgrade path from “several people expensing Plus” to “one governed workspace” is, at annual billing, a paperwork change rather than a budget change. If a finance-shaped objection is blocking it, the objection is probably about the annual commitment rather than the rate.

Seat mechanics worth knowing before you buy

  • Two seat types, one of them closing. Business runs standard ChatGPT seats at the fixed $20 to $25 per user per month, including both ChatGPT and Codex access, with the two-seat minimum. It also ran Codex-only seats, billed usage-based against workspace credits with no fixed monthly cost. As of June 24, 2026 Codex-only seats are closed to new Business workspaces — only workspaces that already had one before that date can keep adding them.
  • A billing-timing change is scheduled. OpenAI has announced that starting August 19, 2026 it will charge for added paid seats immediately at the time of addition, prorated for the remaining billing period, rather than deferring the charge to the next invoice. This is a timing change, not a price change — but it does move cash out earlier for workspaces that add seats mid-cycle.
  • “Team” is a retired name. ChatGPT Team was renamed to ChatGPT Business on August 29, 2025. The rename itself did not change the plan. If a comparison article you are reading still lists Team as a purchasable tier, you are reading something written before that date, or copied from something that was.

Enterprise is where the comparison stops being a table and starts being a negotiation. The exclusive column is long: SCIM, Enterprise Key Management, user analytics, domain verification, role-based access controls, data residency across ten regions, 24/7 priority support, SLAs, custom legal terms, AI-adviser access for eligible customers, invoicing and volume discounts. Both Business and Enterprise model access is labelled “Flexible” rather than a flat yes or no, which is OpenAI’s way of saying the allocation is configured per workspace and per seat. Any published “Enterprise costs X” figure is therefore someone’s quote, not a list price. The same logic applies across vendors, which is why we treat subscription, quota and token models as separate species in our comparison of the four AI pricing models.

06AnomaliesTwo things that look wrong — only one of them is OpenAI’s.

Building a table from two vendor pages on the same day surfaces things a single-page read never would. Two of them are worth naming explicitly, because in both cases the tempting move is to quietly “fix” the number — and in both cases that would be the wrong call, for opposite reasons.

Anomaly one: Enterprise’s reasoning window is smaller than Pro’s

The individual pricing page lists Pro’s GPT Reasoning total context window at 400K. The business pricing page lists Enterprise’s at 256K. That is a 144K deficit on the plan that sits at the top of the organisational ladder, against a plan an individual can buy with a card. It is unusual enough that a careless writer would assume a typo and print 400K for Enterprise to make the ladder monotonic.

We are not doing that. Both figures are what the respective vendor pages published at the time of writing, and reporting them as-is is the only defensible choice — an inconsistency between two vendor surfaces is itself information, and silently normalising it destroys the one signal a same-day cross-read produces. If you are sizing an Enterprise deployment around long-document reasoning, this is a direct question for the sales conversation rather than something to infer from the page.

Anomaly two: the $200 tier that does not exist

The second one is not OpenAI’s error at all. A recurring claim in third-party pricing round-ups puts ChatGPT at “$8 to $200 per user per month” with a free tier and seven paid plans. Neither half survives contact with the vendor pages. Pro tops the individual ladder at “From $100/month.” Business is $20 to $25 per user. Enterprise publishes no figure at all, so it cannot be the source of a $200 claim either. There is no $200 price point anywhere on openai.com’s pricing surfaces, and there are six named tiers, not seven.

Aggregator artifact, not a price
Two independent third-party round-ups checked while researching this piece both carried a $200 ceiling — one of them even counting the six tiers correctly while still repeating the wrong top price. That pattern is the signature of error propagation, not of a real SKU. No primary source for a $200 ChatGPT tier was located on any OpenAI page. Treat any $200 figure you see as unverified until it appears on openai.com — and note that we are deliberately not speculating about where it originally came from, because no primary source supports any of the plausible explanations.

The reason this matters beyond pedantry is that pricing pages are the most-copied and least-re-verified content on the internet. A wrong ceiling propagates into budget spreadsheets, procurement approvals and board slides, and by the time anyone checks the source the figure has three citations pointing at each other. The discipline that fixes it is unglamorous: fetch the vendor page, date-stamp the retrieval, and label every number with the surface it came from. We apply the same rule to model API rates in the August 2026 AI API pricing tracker, where promotional rates and list rates get confused in exactly the same way.

07ChoosingWhich plan fits which team.

OpenAI’s own “Best for” taglines are a reasonable starting point, but they describe use cases rather than constraints. The more useful question is which specific gate you hit first — named-model access, context ceiling, response-time priority, or governance. Each gate has exactly one tier where it opens.

Casual and evaluation use
You are trying ChatGPT out

Free is materially better than it was a week ago: Luna as the default model, with unlimited text chats and a Think button announced to follow. The ceilings that will actually stop you are the 27K instant context window, the limited deep research, and the limited-on-availability response times at peak.

Stay on Free
Long conversations, tight budget
You want more room, not more models

Go doubles the instant context window to 54K, lifts the reasoning window to 256K, and adds voice with video and GPT creation for $8. What it does not add is named access to Sol, Sol Pro or Terra — those stay marked “No.” The page also notes the plan may include ads.

Pick Go at $8
Daily professional work
You need a specific model, reliably

Plus is the floor for named GPT-5.6 model selection, “Fast” response times, full deep research, Projects, custom GPTs, developer mode and record mode. For most individual knowledge workers this is the tier where the product stops rationing and starts working.

Pick Plus at $20
Research and heavy coding
You hit the context ceiling weekly

Pro’s case is headroom: 128K instant and 400K reasoning, roughly 250 and 680 pages of input respectively, 5x or 20x more usage, Sol Pro reasoning and maximum Codex tasks. If you are not regularly hitting Plus’s ceiling, the 5x price step is buying capacity you will not use.

Pick Pro from $100
Two or more people
You need governance, not headroom

Business is the only rung where SSO, an admin console, spend controls, usage analytics and no-training-on-business-data-by-default exist at all — and at annual billing it lists at the same $20 a month as a Plus seat. If several people are already expensing Plus individually, this is the cheapest governance you will ever buy.

Pick Business
Regulated or large-scale
You need SCIM, EKM and data residency

Enterprise is the only tier with SCIM, Enterprise Key Management, role-based access controls, domain verification, data residency across ten regions, SLAs and custom legal terms. Pricing is custom, with credit-based and token-based structures documented — so model the commercial shape, not a list price.

Talk to sales

Read the ladder forward and a pattern emerges that is likely to shape the next twelve months of consumer AI pricing. The August 6 release moved real capability downward — the default model on the free tier is now the same family paying users get, and the effort control is arriving at every rung in some form. What did not move downward is context, governance and priority. That is a deliberate structure: give away the model, charge for the window, the queue position and the audit trail. If that holds, the interesting competitive question stops being “whose model is better” and becomes “whose free tier is good enough that the paid tier has to justify itself on infrastructure.”

The practical consequence for buyers is that plan selection is becoming a capacity-planning exercise rather than a capability one. The honest way to run it is to measure before you buy: sample a fortnight of real prompts, count how often you exceed a 40-page input, count how often a slow response actually costs someone time, and count how many people are already paying individually. Those three numbers pick the tier. Teams that want that framed as a programme rather than a spreadsheet can look at how we scope AI and digital transformation engagements, which start with exactly this kind of measured baseline, or at how the same discipline applies to production output in our content engine work. And if data handling is the deciding factor rather than cost, the free tier’s specific posture is worth reading closely in our guide to what the Free tier does with your data.

08ConclusionBuy the ceiling you actually hit.

The shape of ChatGPT pricing, August 2026

Six tiers, two pricing pages, and one number that only exists in aggregators.

The ChatGPT ladder in August 2026 is six rungs long: Free at $0, Go at $8, Plus at $20, Pro from $100, Business at $20 to $25 per user, and Enterprise on custom terms. Everything above Free is cumulative in OpenAI’s own wording, and the gates that actually separate the tiers are named-model access at Plus, context headroom at Pro, and governance at Business. Nothing about that structure is visible from the monthly price alone.

The August 6 update makes the bottom of the ladder harder to dismiss. Luna as the default on Free and Go, with unlimited text chats and a Think button announced to follow, closes part of the gap that used to make Plus obvious. What it does not close is the context window, the response-time priority or the model-selection gate — and those are the three things a working professional runs into first. The paid case is now an infrastructure case rather than an intelligence case.

The last word belongs to sourcing discipline. Two numbers in this piece looked wrong on first read: Enterprise’s 256K reasoning window sitting below Pro’s 400K, and a widely repeated $200 tier. One is a real inconsistency between two vendor surfaces and is reported here unchanged. The other was not located on any OpenAI pricing page. Telling those two apart takes nothing more sophisticated than fetching the primary page and date-stamping it — which, on a topic that changes this fast, is most of the work.

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FAQ · ChatGPT plans, August 2026

The plan questions we get every week.

Six named tiers, published across two OpenAI pages. The individual pricing page at openai.com/chatgpt/pricing lists Free at $0 a month, Go at $8, Plus at $20 and Pro from $100. The business pricing page at openai.com/business/chatgpt-pricing lists Business at $20 per user per month billed annually (or $25 billed monthly, minimum two users) and Enterprise on custom pricing. Because neither page shows the other page’s tiers in its main grid, third-party summaries frequently miscount — the most common error is a claim of seven paid plans. Reading both pages on the same day gives six, and that is the count used throughout this guide.
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