SEONew Release5 min readPublished October 2, 2026

Chegg and Penske Media lose their antitrust cases over AI Overviews

Judge Dismisses AI Overviews Suits: What Publishers Can Do

A US judge dismissed Chegg and Penske's AI Overviews antitrust suits: 'an expectation is not an agreement'. What the ruling says and what publishers can do.

DA
Digital Applied Team
Research and practical guidance
RulingSeptember 30, 2026

On September 30, 2026, Judge Amit P. Mehta of the US District Court for the District of Columbia dismissed the antitrust suits that Chegg and Penske Media Corporation brought against Google over AI Overviews. Both publishers argued that Google forces them to hand over content for free in return for search traffic. The court found no agreement of that kind, and every federal claim failed.

Editorial note: Prepared October 3 as an October 2, 2026 explainer from the court’s memorandum opinion in Chegg, Inc. v. Google LLC, No. 25-cv-00543, and Penske Media Corp. v. Google LLC, No. 25-cv-03192, filed September 30, 2026, and from Google’s Search Central documentation. This is a summary for publishers, not legal advice.

Key takeaways
  1. 01
    One opinion, two casesA single 41-page memorandum opinion dismissed both suits, with a final, appealable order.
  2. 02
    No deal, no claimThe core theory needed an agreement between publishers and Google. Expecting traffic in return for content did not count as one.
  3. 03
    State claims undecidedThe court declined jurisdiction over the California unjust enrichment claims rather than ruling them out.
  4. 04
    The court pointed elsewhereThe opinion says gaps in antitrust law are for Congress or regulators, not this court.

01 — The rulingWhat the court decided

Chegg, an education technology company, sued in February 2025. Penske Media, which owns Rolling Stone, Billboard, Variety, The Hollywood Reporter and Deadline, sued in September 2025 with several of its publications as co-plaintiffs. The court heard Google’s motions to dismiss together and decided them in one opinion. The table sets out each claim and the court’s reason for rejecting it.

Source: memorandum opinion, Chegg v. Google and Penske Media v. Google (D.D.C.), September 30, 2026.
ClaimBrought byWhy it failed
Reciprocal dealingBothNo plausible agreement between the publishers and Google, so no deal on which Google could impose conditions.
TyingPenske onlyAI Overviews is not a product separate from Google Search; demand for Search includes demand for everything on the results page.
Monopoly maintenanceBothNo antitrust standing. The publishers’ losses arise in publishing, not in the general search market where the monopoly sits.
Attempted monopolization and leveragingBothThe markets the publishers defined were implausible, so a required element was missing.
Unjust enrichment (California law)BothNot decided. With every federal claim gone, the court declined to hear the state-law claims.

The market-definition point is worth a second look. Penske defined an online publishing market covering nearly every piece of text published online. The court asked why a blog post, a legal brief, a short story and a news article would be substitutes for one another, and found the market too broad to be plausible. Chegg’s narrower market for online educational publishing failed for a different reason. Chegg defined it by curation and verification, but its own complaint described Google’s models scraping and reusing content with neither, so Google did not plausibly compete in that market.

02 — The reasoningWhy an expectation is not a deal

Both complaints rested on a bargain. Publishers let Google crawl their pages; Google sends readers back. The publishers said Google now makes them supply three kinds of content for free as a condition of that traffic: content for snippets, content to train its models, and content its AI features retrieve to answer questions. AI Overviews, they said, breaks the bargain by answering the question without the click.

The court’s answer was that there was never a bargain in the legal sense. The complaints described no offer, no negotiated terms and no commitment on either side, only the publishers’ hope that letting Google index their pages would bring traffic.

But an expectation is not an agreement. It is simply how a general search engine works.Judge Amit P. Mehta, memorandum opinion, September 30, 2026

This was not the first time. In March 2026, the same judge dismissed similar claims in Helena World Chronicle v. Google, and the new opinion leans on that ruling for its points on tying and standing. Two consecutive decisions on the same theory make it a hard route for the next publisher who tries it in this court.

03 — What remainsWhat the ruling leaves open

The opinion closes less than the headlines suggest. Three things remain.

  • An appeal. The opinion comes with a final, appealable order, so either publisher can take it to the D.C. Circuit.
  • The state-law claims. The court did not rule on unjust enrichment. It declined to hear those claims once the federal ones were gone, which is different from finding them without merit.
  • Other legal theories. These were antitrust suits. The opinion does not address copyright or licensing, which are separate questions decided under separate law.

The judge was also explicit that the outcome is a limit of the law, not an approval of the practice. The opinion says the court does “not treat Plaintiffs’ alleged harms lightly” and acknowledges the effect on journalists, educators and other creators whose content Google uses without payment. It then says that if antitrust law does not reach the problem, that is for Congress or regulators to fix.

04 — ControlsThe controls publishers still have

The ruling changes nothing about the technical options, and the complaints themselves explained why publishers dislike them. Google’s documentation on AI features lists four ways to limit what Search shows from a page: the nosnippet and max-snippet rules, the data-nosnippet attribute on part of a page, and noindex. All four apply to Search as a whole, not to AI Overviews alone.

A
nosnippet / max-snippet
Page-level rule

Stops or shortens text previews from the page in Search, AI features included. Costs the snippet in ordinary results too.

Search-wide
B
data-nosnippet
Part of a page

Keeps a marked section out of previews while the rest of the page can still appear. The most targeted option.

Selective
C
noindex
Remove the page

Takes the page out of Search entirely. The option the complaints called unaffordable.

Drastic
D
Google-Extended
robots.txt token

Controls use for training Gemini models and for grounding in Gemini Apps and Vertex AI. Google says it does not affect Search.

Not Search

The last row is the one most often misunderstood. Google’s crawler documentation says Google-Extended does not affect a site’s inclusion in Google Search and is not a ranking signal. Blocking it does not take a page out of AI Overviews. Measurement is limited too: Google says Search Console includes traffic from AI features in the overall web search totals, and its documentation describes no separate AI Overviews figure.

One detail from the complaints

The opinion records the publishers’ own description of the choice as a “Hobson’s choice”: opt out of snippets and lose more search traffic, or stay in and supply the content. That framing failed as an antitrust claim. It remains an accurate description of the trade-off every control above involves.

05 — Practical implicationsWhat publishers can do now

For most publishers, the practical response is to measure first and control second. Start with the pages that matter. Find the queries where traffic fell while impressions held, which is the pattern our traffic drop diagnosis guide walks through, and test data-nosnippet on a small set of those pages before applying anything site-wide.

Separate the AI crawlers you can charge or block from the one you cannot. Google’s Search crawler is tied to Search traffic. Other AI crawlers are not, and the options for charging them are growing, as we covered in Cloudflare’s pay-per-use and payment gateway options. And keep publishing what an AI summary cannot replace: original reporting, data and tools. Google’s own October 1 guidance on AI content points the same way.

Where search is a large share of revenue, this is worth a structured review rather than a one-off change. Our agentic SEO work covers the measurement, the controls and the content plan together.

Next step

Measure the loss page by page before changing any control

The courtroom route through antitrust law is closed for now in this court. The controls are unchanged, and each costs something. Find which pages lose clicks to AI answers, test the narrowest control on those, and put new work into content a summary cannot stand in for.

Search and AI visibility

Know what AI answers are costing your site

Digital Applied measures where AI features take clicks from your pages and plans the controls and content that protect the traffic that pays.

Page-level lossControl testingContent planning
Before you opt out

Check four things

  • →Which pages lost clicks
  • →Whether impressions held
  • →Test data-nosnippet first
  • →Separate Google from other crawlers
Questions and answers

Practical questions

Judge Amit P. Mehta of the US District Court for the District of Columbia, in one memorandum opinion dated September 30, 2026, covering both Chegg v. Google and Penske Media v. Google.
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