#performance-max

Google's Aug 17 Bidding Target Optimization pulls over-performing tCPA/tROAS campaigns toward target. The PPC playbook to lock in efficiency before it lands.

Google launched native Performance Max asset A/B experiments on June 8, 2026. A practical playbook for experiment design, traffic splits, and prioritisation.

Google AI Max hit GA on April 15, 2026. DSA campaigns auto-upgrade in September. Agency migration playbook, benchmarks, and the 7% lift claim audited.

Google AI Max text guidelines went global Feb 26, 2026. 25 term exclusions, 40 messaging restrictions, 27% lift. Brand voice-to-restriction framework.

Complete 2026 Google Ads image and video spec reference — Search, Display, YouTube, Performance Max, Demand Gen, and Discovery format sizes.

Complete 2026 breakdown of the Google Ads auction process covering Quality Score, ad rank, CPC formula, and bidding strategies with examples.

Google Ads auto-generates AI voice-overs for Performance Max videos. Opt-out deadline March 20. Complete guide to managing AI audio in your campaigns.

Master AI-powered Google Ads bidding with Performance Max automation for 2026. Budget allocation, bid strategies, audience signals, and ROAS optimization.

Performance Max campaigns drive 45% of Google Ads conversions. Guide to asset groups, audience signals, and bidding strategies.

Set up Google AI Max for Search to get 14-27% more conversions at similar CPA. Complete guide with setup steps, performance data, and optimization tips.

Maintain Google Ads API v22 AI automation with v24 context, AssetGenerationService caveats, AI Max reports, and App campaign goal types.