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Page 3 of 19. Digital marketing guides spanning paid media, social, content, email, and analytics. The campaign playbooks and channel tactics our team runs for clients, with the reasoning behind each one.
Page 3 of 19
The newest Marketing guides and analysis
H3 and Seedance 2.5 landed the same day. At H3's published 2K rate, a 30-second ad variant costs about $3.90 to generate, less than most review time.
#AI Video#Creative Production+4 more
2026-07-31
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Google Ads quietly split click reporting into Product and Non-Product Clicks. What each counts, why the numbers inflate, and why scripts can't pull them yet.
#google-ads#shopping-ads+5 more
2026-07-30
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Meta's Q2 2026 print put average price per ad up 12% and impressions up 14%. A media buyer's planning model for what that does to reach, budget, and CPA.
#meta-ads#paid-social+5 more
2026-07-30
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Four ad-platform policy moves landed in one week — two Google-confirmed, two reported only. A short audit checklist for each, with the status made explicit.
#ad-policy#google-ads+5 more
2026-07-30
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LinkedIn's creative-automation stack now spans managed and self-serve accounts. An ops playbook for Reserved Ads, AI Ad Variants, and vendor-stated lift.
#LinkedIn Ads#B2B marketing+4 more
2026-07-29
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A watchdog report says roughly 7,600 nudify-app ads ran on Meta via one reseller. Meta hasn't confirmed it — here's the adjacency-control checklist.
#Brand Safety#Meta Ads+5 more
2026-07-28
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Runway's Media Router sends one API call to its own models or to rivals, with hard USD price caps per second or per image and dry-run routing validation.
#runway#generative-media+5 more
2026-07-26
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Alphabet's Q2 2026: revenue $119.8B up 24%, Search ads $63.3B up 17%, Cloud $24.8B up 82%. AI Overviews did not visibly cannibalise search advertising.
#Alphabet earnings#Google Ads+4 more
2026-07-25
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Google Ads API v25 removes two lifecycle-goal resources with no grace period, policy appeals now expire after six months, and Missed Opportunities graduated.
#Google Ads API#PPC operations+4 more
2026-07-25
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Alibaba runs two parallel video lines: audio-native HappyHorse and open-leaning Wan 2.7. Neither is new, and their arena snapshots do not cleanly reconcile.
#alibaba#happyhorse+5 more
2026-07-24
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FLUX 3 lands the longest single-pass clip at 20s but no public pricing or independent benchmark. Seedance 2.5 and Gemini Omni Flash lead as production-ready.
#flux-3#seedance-2-5+5 more
2026-07-24
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Qwen-Image-3.0 generates dense single-pass layouts with fine text, but Alibaba shipped no weights, benchmarks, or license. Verify output before production use.
#qwen image#image generation+5 more
2026-07-23
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A court approved Anthropic's $1.5B copyright settlement — ~$3,000 across 482,460 books, the largest US copyright payout. Only pirated acquisition was penalized.
#anthropic-copyright-settlement#fair-use-ai-training+5 more
2026-07-22
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Google quietly updated its Help docs to drop the $50,000 lifetime-spend gate on Lead Form assets and add Zapier as a lead-delivery option — not a launch.
#lead-form-assets#google-ads+5 more
2026-07-20
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Google confirmed on July 20 that Local Inventory Ads auto-enable in every Shopping campaign from August 31, 2026, with no opt-out. Here is how to plan for it.
#google-ads#local-inventory-ads+4 more
2026-07-20
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Google is folding Local Services Ads into Google Ads as a Performance Max pay-per-lead campaign type from August 2026 — export your LSA reports first.
#local-services-ads#google-ads+5 more
2026-07-20
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Google's Demand Gen now runs dynamic ads from a business data feed — no Merchant Center account needed. Built for travel, real estate and auto, GDN-only today.
#demand-gen-2026#business-data-feeds+6 more
2026-07-19
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Google is alpha-testing a Partners toggle that lets PMax advertisers opt out of Search Partners and GDN separately — the network exclusion PMax never allowed.
#performance-max#pmax-partners-toggle+6 more
2026-07-19
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Tinuiti's Q2 2026 benchmark report ($4B+ managed spend) shows Microsoft CPCs up 19% YoY and Amazon DSP up 67% as budgets rotate away from Google text search.
#tinuiti-q2-2026#ad-benchmarks+6 more
2026-07-19
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Apple's July 14, 2026 Maps ad policy bans plumbing, HVAC, locksmith, roofing and more outright. Where displaced home-services budgets should go instead.
#apple-maps-ads#local-services-ads+5 more
2026-07-18
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ChatGPT Ads Manager reports thin metrics and clicks undercount in GA4. A measurement playbook: the oppref fix, CAPI, and reporting caveats for clients.
#chatgpt-ads#ad-attribution+5 more
2026-07-18
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SE Ranking's 50K-keyword study found a text ad on 29.45% of ad-eligible AI Mode queries — 53.6% at CPC $10+. What PPC teams should do with the CPC curve.
#google-ai-mode#ppc+5 more
2026-07-18
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TTS now costs cents per post, so the real question is whether readers use a listen button. A 2026 decision matrix on blog audio, with the evidence.
#Marketing#Text-to-Speech+4 more
2026-07-16
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Wire Google Ads Scripts to an LLM via UrlFetchApp and turn account QA into a scheduled agent. Four checks, official templates, and the MFA change.
#Marketing#Google Ads+4 more
2026-07-16
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