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Marketing Articles
Page 2 of 19. Digital marketing guides spanning paid media, social, content, email, and analytics. The campaign playbooks and channel tactics our team runs for clients, with the reasoning behind each one.
Page 2 of 19
The newest Marketing guides and analysis
Google Ads target enforcement takes effect on August 17. Which campaigns are exposed, where in the account to find them, and the order to work an audit in.
#google-ads#target-cpa+5 more
2026-08-17
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Credentio validates C2PA Content Credentials on-device, and Google says it runs in nearly 40 of its own products. What a credential proves, and what it cannot.
#c2pa#content-credentials+5 more
2026-08-16
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Most AI caption failures are voice failures, not grammar failures. A guardrail system covering brand voice, platform mechanics, and feed-level repetition.
#social-media-marketing#ai-content-generation+5 more
2026-08-15
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Introductory Gemini Flash pricing is published through 31 December, then steps up. What paid-media teams should rewire and move to batch before it changes.
#gemini-3-7-flash#google-ads+5 more
2026-08-15
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Third-party cookies never left, and Google retired the replacement instead. What attribution can genuinely tell you in 2026, and what it cannot.
#attribution#ga4+5 more
2026-08-14
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Microsoft brought Ad Preview Hub to Performance Max and added Topic Insights to Clarity. Two answers to one complaint, and both need setup work.
#microsoft-ads#performance-max+4 more
2026-08-14
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Phase 1 of Google's Local Services Ads move into Performance Max is under way. The export, bidding and asset checks to run before your account flips.
#google-ads#local-services-ads+5 more
2026-08-13
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Digiday reports Perplexity blocked Time's markdown ads, copy served to AI crawlers but not to humans, as deceptive. Why this is a cloaking question.
#ai-search#perplexity+5 more
2026-08-13
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A browser agent can confirm a page renders, a form submits and a tag fires before budget goes live. What it cannot judge is whether the offer lands.
#paid-media#landing-pages+5 more
2026-08-12
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Google is extending Limited Ad Serving to all Google Ads, rolling out gradually and completing by 2028. Approved status no longer means your ads will serve.
#google-ads#limited-ad-serving+4 more
2026-08-10
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FLUX 3 Video drafts cost $0.06/s against $0.17/s HD, and draft_enhance replays the same seed. MiniMax H3 regenerates a 768P keeper to 2K at $0.05/s.
#AI Video#Creative Budgets+4 more
2026-08-09
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Google is piloting a block that stops free-domain logins from doing account linking or user-access changes in Google Ads. No effective date is stated.
#google-ads#corporate-email-requirement+5 more
2026-08-08
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The Search Partner pre-screen has existed since spring 2025, runs through DoubleVerify, IAS or Zefr, and targets brand suitability, not performance.
#search-partner-network#google-ads+5 more
2026-08-08
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Most AI-traffic tools measure referred humans. Agents and crawlers with no browser session, and often no referrer, only ever show up in your server logs.
#server-logs#ai-agents+5 more
2026-08-06
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AI ad creative now outruns human review. A four-check gate covering brand drift, claims, sampling and approval SLAs no platform we found ships as one feature.
#ai-ad-creative#creative-review+5 more
2026-08-05
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When self-hosting n8n, Activepieces or Windmill beats a marketing SaaS subscription, and the maintenance hours that never show up on the hosting bill.
#open-source-ai#marketing-automation+5 more
2026-08-04
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Synthetic respondents track average opinion but miss variance, price sensitivity and thin segments. Where AI twins help, and where real demand data wins.
#synthetic-audiences#market-research+4 more
2026-08-04
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Meta, Google, TikTok and YouTube each run a different AI-disclosure system. A four-platform comparison, plus the EU Article 50 floor underneath them.
#ai-disclosure#paid-media+5 more
2026-08-03
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AI-authored volume is the new deliverability variable. What the contested evidence actually says, and a remediation playbook for AI-drafted email.
#email-marketing#deliverability+5 more
2026-08-03
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EU AI Act Article 50(2) puts machine-readable marking on AI providers, not agencies. What that means for ad creative, and where the marks get stripped.
#eu-ai-act#content-provenance+5 more
2026-08-03
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Buyers keep naming published pricing as their top-ranked ask of vendors. How to build a cost page that answers the question completely.
#pricing-pages#content-marketing+5 more
2026-08-02
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Professional yet friendly is not a spec. Extract sentence length, lexicon and hedging patterns from your corpus, then test how closely AI matches.
#brand-voice#ai-content+5 more
2026-08-02
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A worked agency research workflow on Kimi K3 Swarm, where the merge-and-dedup step, not the fan-out, decides whether the output is worth reading at all.
#kimi-k3#agent-swarm+4 more
2026-08-01
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Treat video-generation APIs as agent tools: async job polling, per-second cost guards, reference-asset handling, and human review gates before delivery.
#AI Video#Agentic Workflows+4 more
2026-07-31
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