#ai-max

Google is auto-upgrading Search campaigns to AI Max through September. Microsoft's AI Max for Search is now GA and reaches Copilot. Same name, two decisions.

Google's August 20 post bundles three AI Max changes, only one of them dated to September. Telling the live from the announced is the whole decision.

Google Ads API v25.1 adds aca_migration_date_time and broad_match_migration_date_time. Whether they populate before or after migration is undocumented.

Six circulating Q3 platform deadlines, sorted by confirmation tier. Three carry a vendor doc naming the date; one has no vendor source at all.

Search Campaigns for Travel with AI Max is now in open beta for Things to Do and Events. Feed setup, controls, and reporting for experience brands.

Google Marketing Live 2026 handed Gemini the pen for AI Shopping ads and AI Max matching. The governance levers that keep advertisers in control — if enabled.

Google pushed DSA auto-migration to AI Max from Sept 2026 to Feb 2027 after advertiser pushback. Use the reprieve to baseline a Campaign Experiment now.

Google AI Max text guidelines went global Feb 26, 2026. 25 term exclusions, 40 messaging restrictions, 27% lift. Brand voice-to-restriction framework.

Google Ads API v23.1 shipped Feb 25, 2026: YouTubeVideoUpload, text guidelines, unique_users metrics. Pair with April 2026 core update for AI PPC.

Google AI Max for Search enhances ad copy with AI-generated text variations. New brand safety guidelines, text asset controls, and campaign strategies.