#paid-media

Google Ads API v25 removes two lifecycle-goal resources with no grace period, policy appeals now expire after six months, and Missed Opportunities graduated.

Google confirmed on July 20 that Local Inventory Ads auto-enable in every Shopping campaign from August 31, 2026, with no opt-out. Here is how to plan for it.

Google is alpha-testing a Partners toggle that lets PMax advertisers opt out of Search Partners and GDN separately — the network exclusion PMax never allowed.

Google's How this ad was made panel rolls out globally, but AI disclosure stays honor-system for non-Google tools. An advertiser playbook for 2026.

The 2026 agentic ad stack collapses generate, tag, launch, read, and iterate into one loop. A paid-media workflow showing where the human gates still sit.

Canva Grow 2.0 launched June 25, 2026 at Cannes Lions, fusing ad creation, cross-platform publishing, and AI optimization into one workflow. Agency guide.

A build guide for a Google Ads ops agent: budget pacing, search-term triage and target audits over GAQL, with a read-and-flag guardrail and human sign-off.

From August 17, 2026 Google Ads steers budget-limited tCPA and tROAS campaigns back to their stated target. A $5 CPA at a $10 target will drift up. What to do.

Google's June 2026 bidding overhaul is three features, not one. Promotion Mode, Smart Bidding Exploration, and the August 17 target change explained.

OpenAI's 2026 Ad Tools Terms unlock first-party audience uploads and AI creative inside ChatGPT. A marketer's guide to the toolkit, CPCs, privacy, and testing.

Google moves Demand Gen view-through campaigns on Discover from CPC to CPM billing on July 15, 2026. How to opt out or rebuild your budget math first.

Walmart Connect put its first-party shopper data inside Google DV360, starting with YouTube. A guide to the closed-loop retail-media-meets-video shift.

Apple Maps will show keyword-bid ads this summer in the US and Canada. A local paid-media playbook: claim your listing, audit NAP data, map intent keywords.

Last-click and even MMM overstate paid impact. How causal experiments reveal true lift, why branded search hides at 0.70x iROAS, and which test design to use.

OpenAI activated CPA bidding on June 5, turning ChatGPT Ads into a performance channel. A decision framework for who should test budget now and who should wait.

Retail media takes 22% of budgets, but incremental ROAS runs 30-60% below last-click. A weighted 5-factor matrix for allocating to RMNs vs owned channels.

Distribute content effectively across channels for maximum reach. Owned, earned, and paid media strategies with platform-specific optimization tips.