Local SEOSearch Engine OptimizationSEOSEO Rankings

SEO Tools Used By Top Digital Marketing Firms – 2019

By 2019-01-10 September 2nd, 2019 No Comments

Mastering Search Engine Optimization can be challenging, especially when just starting out.

So we’ve compiled a list of the best SEO tools to help you get started with your digital marketing. You don’t need to try all these tools, you just need to establish which one meets your firms needs the best.


Ahrefs is a set of SEO tools that can help you in almost every aspect of content marketing. Ahrefs takes care of:

  • Competitor research: unveil your competitor’s organic keywords, backlink strategies and PPC keywords
  • Link Building: find the strongest backlink opportunities in your niche
  • Keyword Research: get maximum relevant keyword ideas and see how hard it would be to rank
  • Content Research: discover the most popular content on any topic and find the best ideas for your own content
  • Rank Tracking: track your search rankings along with your competitors’
  • Mentions Monitoring: get email alerts every time you or your brand in mentioned online
  • Website Audit: find what SEO issues your website has and learn how to fix them.

Ahrefs database has 7 billion keywords and 187 billion indexed pages. That is why Ahrefs is able to provide maximum data and accuracy to its users.

Official Website: https://ahrefs.com/


SEMrush is an online visibility management and content marketing SaaS platform ensuring businesses get measurable results from online marketing. Trusted by over 3,000,000 marketing professionals, SEMrush offers solutions for companies in any industry to build, manage, and measure campaigns across all marketing channels. With 30 tools for search, content, social media and market research, data for more than 140 countries, SEMrush is now a must-have solution for all companies serious about online.

Official Website: https://www.semrush.com/

Moz Pro

A Moz Pro subscription includes: access to Moz Analytics, software to track how your SEO, link building, social, content, and brand marketing efforts impact your site; Moz Research Tools that analyze your competitors’ efforts, surface issues that affect your marketing performance, and show you new opportunities for outreach; and a wealth of resources for learning SEO and inbound marketing.

Official Website: https://moz.com/

Alexa Marketing Stack

The Alexa Marketing Stack is a software solution that helps your business get better marketing results.

You’ll find all the tools you need to improve your SEO and PPC strategy, prove your success, and discover new ideas for growing your traffic.

Keyword Research
Discover keyword ideas to increase your search traffic. Uncover content gaps your site is missing.

Site & Content Audits
Find and fix technical problems. Get a checklist of the things that need your attention.

Competitive Analysis
Benchmark your site against your competitors to know where you stand and close the gap.

Find, Reach, and Convert Your Audience with Marketing That Works.

Official Website: https://www.alexa.com/

Netpeak Checker

Netpeak Checker is a desktop tool for SERP scraping and data aggregation from top SEO services to analyze and compare websites in bulk. The tool takes care of:

  • Competitor Research: evaluate the SEO of your competitors — compare URLs by parameters of well-known services: Ahrefs, Moz, Serpstat, Majestic, SEMrush, etc.
  • Link Building: evaluate the website’s quality for link building and review domain age, expiration date, and availability for the purchase (search for dropped domains).
  • Content Research: SERP scraping, quick topic research for successful articles.
  • Rank Tracking: track your search rankings along with your competitors’
  • Sales Research: a quick search for potential clients in any business area.

SEO PowerSuite

SEO PowerSuite covers every step of an SEO campaign of any caliber, from rankings to on-page to backlinks. With its intuitive UI and a wealth of pro-level features, it’s a perfect fit for SEO newbies and experts alike.

Comprehensive SEO involves keyword research and rank tracking, on-site optimization, backlink analysis, and link building.

The 4 tools inside SEO PowerSuite will make sure every step of your SEO campaign is taken care of.

  • Rank Tracker -Keyword research & rank monitoring
  • WebSite Auditor -Site auditing & on-page optimization
  • SEO SpyGlass -Backlink research & auditing
  • Link Assistant -Link building & management

Official Website: https://www.link-assistant.com/

SEMScoop Keyword Tool

SEMScoop Keyword Tool is a smart out of the box keyword research and SERP analysis tool for digital marketers, bloggers, and small businesses who are interested in improving their site’s overall ranking. It can help find true ranking opportunities & low SEO difficulty terms to create smart and competitive contents.

SEO Difficulty Tool
Real time calculation for keyword difficulty score lets you focus your SEO efforts and enables you to write content about keywords that will really rank. Save time by cutting out keywords that are less likely to rank.

Advanced Links Profile
Know exactly how much link building you’ll need to do to get ranked on Google’s glorious page 1. Analyze your competitors’ top backlinks and spot weak ones so you can fill the gap and climb the rank ladder.

Content Quality Score
The less content quality score the competition has, the more chance you have to produce better content and provide real value for your audience. SEMScoop’s keyword tool reveals an estimate for the required content length to rank on Google page one.

Official Website: https://semscoop.com/