Stores that actually convert, not just look expensive.
Shopify, WooCommerce, and headless commerce builds — catalog, checkout, payments, search, shipping. Agents handle migrations and content generation at scale; senior engineers own conversion-critical code. Revenue is the deliverable.
Revenue-critical commerce, shipped.
Every piece of a modern store — storefront, catalog, checkout, payments, shipping, search, subscriptions, loyalty. Agents handle bulk operations; humans own conversion-sensitive decisions.
Custom store development
Shopify, WooCommerce, or headless (Next.js + Commerce Layer / Shopify Hydrogen). Pick the right tool, not just the trendy one.
Payment integration
Stripe, Adyen, PayPal, Apple Pay, local methods. Tax + compliance (EU VAT, US sales tax) handled from day one.
Inventory & catalog
Bulk import, variant management, AI-generated descriptions at scale, image optimization, schema markup — all reviewed before ship.
Shipping & fulfillment
Real-time rates, zone-based rules, 3PL integrations (ShipBob, ShipHero, custom). Returns portals included.
Mobile-optimized
60–80% of commerce is mobile. Our mobile LCP target is 1.5s — and we enforce it in CI, not just hope for it.
Analytics + CRO
GA4 enhanced commerce, server-side events, session replay. Monthly CRO sprints with senior merchandiser review.
How the ecommerce agent works.
Post-launch, we move into a CRO loop — continuous testing on the highest-revenue pages. Hypotheses ranked by impact × effort, winners scaled, losers killed.
Session + funnel data
Agents watch funnel dropoff, cart abandonment, and session replay anomalies daily. Unusual patterns flagged for senior review.
Rank test ideas
Every week, the agent proposes 3–5 test ideas scored by (expected impact × effort). Senior merchandiser picks one or two.
Ship the test
A/B test built, feature-flagged, QA'd on staging. Traffic allocation and stat-power calculations automated.
Significance gate
Tests run to stat-sig or minimum-detectable-effect timeout. Winners roll out 100%; losers document learnings for future tests.
What you can order
from this engine.
Each deliverable has a scoped unit cost. Mix across services within your monthly allocation, or add 5-unit top-up blocks anytime.
| Deliverable | Type | Units |
|---|---|---|
| Shopify store — standardTheme setup + catalog migration + payment + launch | Setup | 50= €5,000 |
| Shopify store — custom designCustom Dawn theme fork · branded experience | Setup | 80= €8,000 |
| Headless commerce — Hydrogen/NextFull bespoke storefront · higher ceiling, higher effort | Setup | 140= €14,000 |
| Catalog migration — up to 5k SKUsData mapping + enriched content + redirects | Agentic | 18= €1,800 |
| Checkout optimization sprintFunnel audit + 3 A/B tests shipped | Setup | 15= €1,500 |
| Subscription / loyalty integrationRecharge, Smile, or custom | Setup | 12= €1,200 |
| Product content — 100 SKUsAI-drafted, human-reviewed descriptions + alt text | Agentic | 6= €600 |
| CRO sprint — monthly2 tests shipped, results report | Agentic | 10= €1,000 |
| Strategy sync — 45 min + written next stepsQuarterly commerce and merchandising review | Consulting | 4= €400 |
Projects: Builds that exceed a monthly plan — websites, Shopify stores, headless commerce, analytics stacks, CRM implementations, AI agents — are priced as a fixed unit bundle, quoted up front, and either paid as a one-off project or spread across monthly plans.
Unit estimates are tentative; final scope is set during your first sync. Because agents do the production work, a unit delivers typically 2–5× the output of an hourly agency for the same spend.
From kickoff to live store, catalog-complete, payments working. Replaces 3–4 month legacy agency builds.
Median LCP on mobile across the last 10 stores we shipped. Perf enforced in CI.
Median conversion lift over the first 90 days of CRO sprints vs. the launch baseline.
Largest single migration. Agents enriched content for every SKU; merchandiser reviewed categories.
Three shapes where the engine returns hardest.
Every store is different — but certain shapes get outsized returns from agent-assisted commerce builds.
Off Magento, WooCommerce, or BigCommerce
Modernizing a 5–15 year old store onto Shopify or headless. Agents handle catalog migration and redirects; we protect SEO and conversion through the cutover.
- Legacy stack
- Perf or admin UX pain
- SEO value at risk
New DTC brand, first store
Getting to first sale fast. We skip the 3-month design phase — pick a strong theme, customize within brand, ship in 4–6 weeks, iterate post-launch.
- Pre-launch brand
- Need to validate fast
- Budget-conscious
Plateaued store needing CRO
Store runs fine but conversion stalled. Funnel audit, A/B testing program, catalog optimization — systematic revenue growth, not vibes.
- €1M+ revenue
- CRO program needed
- Flat conversion curve
eCommerce runs as a project, then a monthly plan.
Typical ecommerce engagement: a standard Shopify store (50) + catalog migration up to 5k SKUs (18) = a 68-unit build project, then a monthly CRO sprint at 10 units/mo after launch. The 68-unit build is quoted as a fixed project. The post-launch CRO plan (10 units/month) fits inside Foundation (20 units) alongside other work.
eCommerce, specifically.
The questions we hear most often about this engine. Don't see yours? Ask us.
Shopify vs headless — what do you recommend?
Shopify for 80% of stores. It's fast to launch, reliable, and the ecosystem is deep. Go headless (Hydrogen or Next + Commerce Layer) only if you need: unique content patterns, complex PDPs, international strategy beyond Markets, or mobile-app-like experiences. We'll advise honestly — headless is 2–3× the build cost.
Can you migrate without losing SEO?
Yes. Redirect mapping is part of every migration — old URL → new URL, 301 every path, validated in a staging crawl before cutover. We monitor rankings for 30 days post-launch and fix any regressions. Nothing drops through the cracks.
Do you handle Klaviyo / email lifecycle?
Setup yes, ongoing management is our CRM & Automation engine (service 08). We'll wire Klaviyo to Shopify, seed flows, and hand off — or run it as part of your monthly plan.
What about B2B commerce?
Yes — Shopify Plus B2B, WooCommerce B2B, or custom headless. Quote-to-order flows, volume pricing, net terms, punchout catalogs. Quote-scale varies; start with a 10-unit discovery.
Can you add AI — search, recs, chat?
Yes and we like doing it. Typesense / Algolia for fast search, Rebuy / custom for recs, embedded LLM chat for support. See service 09 (AI Transformation) for the bigger AI-native scope.
Other engines that fire well with this one.
These services share data and playbooks with eCommerce — stacking them inside the same package compounds results faster than running them in silos.
Ready to fire the ecommerce
engine?
Book a scoping call. Walk us through your current store (or your migration plan) and we'll tell you what's worth rebuilding and what the project would cost.