#brand-safety

Microsoft Ads' Excluded Content Terms block ads beside page titles containing terms you list, up to 1,000. Their scope, and why campaign terms go account-wide.

The Search Partner pre-screen has existed since spring 2025, runs through DoubleVerify, IAS or Zefr, and targets brand suitability, not performance.

AI ad creative now outruns human review. A four-check gate covering brand drift, claims, sampling and approval SLAs no platform we found ships as one feature.

Four ad-platform policy moves landed in one week — two Google-confirmed, two reported only. A short audit checklist for each, with the status made explicit.

A watchdog report says roughly 7,600 nudify-app ads ran on Meta via one reseller. Meta hasn't confirmed it — here's the adjacency-control checklist.

IAS's 21st Media Quality Report puts mobile web MFA at 4x desktop and video viewability at 79.7%. 2026 benchmarks for planning your channel mix.

Meta unveiled a brand-aware AI creative ecosystem at Cannes Lions 2026. An advertiser playbook for generation, testing, translation, and human governance.

DoubleVerify expands DV Authentic AdVantage to Meta and TikTok, pairing pre-bid controls with AI bidding. What the vendor-stated pilot results mean.

Google AI Max text guidelines went global Feb 26, 2026. 25 term exclusions, 40 messaging restrictions, 27% lift. Brand voice-to-restriction framework.

Google AI Max for Search enhances ad copy with AI-generated text variations. New brand safety guidelines, text asset controls, and campaign strategies.

Google expands AI Max text guidelines globally for PMax campaigns. Brand-safe AI ad copy controls, negative keywords, and creative guardrails explained.