#marketing

Google pushed DSA auto-migration to AI Max from Sept 2026 to Feb 2027 after advertiser pushback. Use the reprieve to baseline a Campaign Experiment now.

Lifecycle marketing is a 5-stage orchestration system, not a single email channel. Map campaigns to customer stages, score churn early, and grow ~20% faster.

ChatGPT Ads launched in the UK on June 6, 2026, OpenAI's first European market. The access ladder, the consent cliff, and why first-mover access is scarce now.

Last-click and even MMM overstate paid impact. How causal experiments reveal true lift, why branded search hides at 0.70x iROAS, and which test design to use.

OpenAI activated CPA bidding on June 5, turning ChatGPT Ads into a performance channel. A decision framework for who should test budget now and who should wait.

Quiz funnels are the highest-yield way to collect zero-party data, lifting email-flow revenue up to 258%, but only in some categories. A friction-budget test.

Browser agents now handle read-only marketing tasks like audits and competitor pulls, but fail on gated writes. The use cases that work and the spend red line.

Master OpenAI GPT-Image-1.5 for marketing. 4x faster generation, precise editing, #1 on LMArena. Complete guide with API pricing and practical workflows.

Maintain Google Ads API v22 AI automation with v24 context, AssetGenerationService caveats, AI Max reports, and App campaign goal types.

Measure social media ROI with UTMs, GA4, attribution reports, platform benchmarks, and paid-versus-organic tracking for better decisions.