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Marketing Articles
Page 7 of 18. Digital marketing guides spanning paid media, social, content, email, and analytics. The campaign playbooks and channel tactics our team runs for clients, with the reasoning behind each one.
Page 7 of 18
The newest Marketing guides and analysis
LinkedIn launched Creator Marketplace and BrandWorks on June 10, 2026, bringing vetted B2B creator discovery into Campaign Manager. What it means for marketers.
#linkedin-marketing#creator-marketplace+5 more
2026-06-22
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Pinterest and Microsoft shipped official ad MCP servers in June 2026. Read-only pilots for now, but six platforms now support AI-native campaign workflows.
#MCP servers#Pinterest Ads+5 more
2026-06-21
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DV Neura, LiveRamp and Pixalate explain the agentic buying layer. Compare availability, verification, data governance and practical media-team controls.
#agentic ad-tech#DoubleVerify+5 more
2026-06-21
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OpenAI's 2026 Ad Tools Terms unlock first-party audience uploads and AI creative inside ChatGPT. A marketer's guide to the toolkit, CPCs, privacy, and testing.
#chatgpt-ads#openai+5 more
2026-06-20
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Pew's June 2026 study finds 49% of US adults use AI chatbots and 60% read AI search summaries. The data and what fragmented discovery means for marketers.
#pew-research#ai-adoption+5 more
2026-06-20
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Google moves Demand Gen view-through campaigns on Discover from CPC to CPM billing on July 15, 2026. How to opt out or rebuild your budget math first.
#google ads#demand gen+5 more
2026-06-19
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A practical 2026 reputation playbook covering review responses, ratings, US FTC rules, platform policies, and responsible AI-assisted review management.
#online reputation management#reviews+5 more
2026-06-19
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Walmart Connect put its first-party shopper data inside Google DV360, starting with YouTube. A guide to the closed-loop retail-media-meets-video shift.
#walmart connect#retail media+5 more
2026-06-19
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Google launched a GA4 Source Group dimension on June 11, 2026 that auto-consolidates fragmented social sources. A 2026 guide to fixing attribution drift.
#ga4#attribution+6 more
2026-06-18
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Microsoft Ads layers LinkedIn seniority data onto Bing search intent without LinkedIn CPCs. A 2026 B2B guide to the 10 tiers, bid strategy, and lower CPCs.
#microsoft-ads#linkedin-targeting+6 more
2026-06-18
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Meta's AI Mode replaces Facebook search link lists with synthesized answers from public posts, Groups, and Reels. The 2026 brand visibility playbook.
#meta-ai-mode#facebook-search+5 more
2026-06-17
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Google expanded Home-Listing Local Services Ads to all 50 states June 11, 2026. Zillow fell 4.9%, but only 3 MLSs are live. What realtors should do now.
#local-services-ads#real-estate-marketing+6 more
2026-06-16
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Google expanded Limited Ad Serving to Search on June 12, 2026, throttling unqualified advertisers. User complaints are now a trigger. How to stay qualified.
#google-ads#limited-ad-serving+6 more
2026-06-16
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Google's Aug 17 Bidding Target Optimization pulls over-performing tCPA/tROAS campaigns toward target. The PPC playbook to lock in efficiency before it lands.
#google-ads-2026#smart-bidding+5 more
2026-06-15
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Microsoft Ads launched Product Explorer in Merchant Center. A 2026 guide to filtering feed attributes, catching rejected SKUs, and a weekly feed-health routine.
#microsoft-ads#product-explorer+5 more
2026-06-15
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Google pushed DSA auto-migration to AI Max from Sept 2026 to Feb 2027 after advertiser pushback. Use the reprieve to baseline a Campaign Experiment now.
#google-ads#ai-max+5 more
2026-06-14
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Lifecycle marketing is a 5-stage orchestration system, not a single email channel. Map campaigns to customer stages, score churn early, and grow ~20% faster.
#lifecycle-marketing#customer-journey+5 more
2026-06-14
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US CTV ad spend hits $37.95B in 2026 as upfronts pass primetime linear. How to run CTV as a true performance channel with targeting and incrementality.
#connected-tv#ctv-advertising+5 more
2026-06-13
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Generative AI hit 53% global adoption in three years, faster than the PC. A sourced reference on AI platform users, share shifts, and the usage gap.
#ai-usage-statistics#generative-ai-adoption+6 more
2026-06-12
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CMOs now spend 15.3% of budgets on AI, but only 30% are ready to scale it. A data-backed analysis of the marketing readiness gap and what separates leaders.
#AI marketing#AI readiness+6 more
2026-06-12
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eMarketer projects Meta at $243.46B vs Google's $239.54B in 2026, its first-ever lead. What the AI ad stack and July 1 EU location fees mean for your budget.
#Meta advertising#Google Ads+6 more
2026-06-12
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Google launched native Performance Max asset A/B experiments on June 8, 2026. A practical playbook for experiment design, traffic splits, and prioritisation.
#Performance Max#Google Ads+6 more
2026-06-12
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GA4 added a native AI Assistant channel on May 13, 2026. It tracks ChatGPT, Gemini, and Claude, but misses Perplexity and dark traffic. A measurement playbook.
#GA4#AI traffic+5 more
2026-06-11
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From June 15, 2026, ad_storage alone governs GA4-to-Google-Ads data flow. If your consent banner misfires, conversions go dark. Audit your tags before then.
#GA4#Consent Mode+6 more
2026-06-11
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